General liability, workers comp, professional and commercial auto. The same query set runs in every market, every month. Across all 56 boards, business insurance searches returned a Google AI Overview on 90.1% of searches, citing an average of 8.2 sources per answer.
The Hartford has the highest organic visibility in 32 of 56 markets. In the AI answers above those results, The Hartford is the most-cited source in 37.
| Brand | Markets led on organic | Markets led on citations |
|---|---|---|
| The Hartford | 32 | 37 |
| Progressive Commercial | 15 | 7 |
| TD Insurance | 3 | 2 |
| NEXT Insurance | 3 | 9 |
| Intact | 3 | 0 |
| Desjardins | 0 | 1 |
Counts every source cited in a business insurance AI Overview this edition, grouped by what kind of site it is.
| Source type | Share of citations | Citations |
|---|---|---|
| Insurers | 41.8% | 4,367 |
| Comparison sites | 14.5% | 1,512 |
| Forums and video | 10.9% | 1,140 |
| Unclassified | 10.0% | 1,040 |
| Agencies and brokers | 7.6% | 797 |
| Publishers | 5.2% | 544 |
| Payroll platforms | 4.0% | 419 |
| Associations | 1.4% | 146 |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| State | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alabama | 83.3% | Progressive Commercial | NEXT Insurance |
| Alaska | 91.7% | The Hartford | The Hartford |
| Arizona | 91.7% | The Hartford | The Hartford |
| Arkansas | 91.7% | The Hartford | NEXT Insurance |
| California | 91.7% | The Hartford | NEXT Insurance |
| Colorado | 91.7% | Progressive Commercial | The Hartford |
| Connecticut | 91.7% | The Hartford | The Hartford |
| Delaware | 91.7% | The Hartford | The Hartford |
| Florida | 91.7% | The Hartford | Progressive Commercial |
| Georgia | 95.8% | The Hartford | The Hartford |
| Hawaii | 91.7% | The Hartford | The Hartford |
| Idaho | 91.7% | The Hartford | The Hartford |
| Illinois | 91.7% | Progressive Commercial | The Hartford |
| Indiana | 87.5% | The Hartford | The Hartford |
| Iowa | 91.7% | The Hartford | The Hartford |
| Kansas | 91.7% | Progressive Commercial | NEXT Insurance |
| Kentucky | 87.5% | NEXT Insurance | The Hartford |
| Louisiana | 91.7% | The Hartford | NEXT Insurance |
| Maine | 91.7% | NEXT Insurance | The Hartford |
| Maryland | 91.7% | Progressive Commercial | The Hartford |
| Massachusetts | 91.7% | The Hartford | The Hartford |
| Michigan | 83.3% | Progressive Commercial | NEXT Insurance |
| Minnesota | 91.7% | The Hartford | Progressive Commercial |
| Mississippi | 87.5% | The Hartford | The Hartford |
| Missouri | 95.8% | Progressive Commercial | The Hartford |
| Montana | 91.7% | The Hartford | NEXT Insurance |
| Nebraska | 87.5% | The Hartford | Progressive Commercial |
| Nevada | 91.7% | Progressive Commercial | The Hartford |
| New Hampshire | 83.3% | Progressive Commercial | The Hartford |
| New Jersey | 91.7% | The Hartford | The Hartford |
| New Mexico | 91.7% | The Hartford | The Hartford |
| New York | 91.7% | The Hartford | The Hartford |
| North Carolina | 83.3% | Progressive Commercial | Progressive Commercial |
| North Dakota | 91.7% | The Hartford | NEXT Insurance |
| Ohio | 87.5% | NEXT Insurance | Progressive Commercial |
| Oklahoma | 83.3% | The Hartford | The Hartford |
| Oregon | 91.7% | Progressive Commercial | The Hartford |
| Pennsylvania | 95.8% | The Hartford | NEXT Insurance |
| Rhode Island | 87.5% | Progressive Commercial | The Hartford |
| South Carolina | 91.7% | The Hartford | The Hartford |
| South Dakota | 91.7% | The Hartford | The Hartford |
| Tennessee | 91.7% | The Hartford | Progressive Commercial |
| Texas | 83.3% | The Hartford | The Hartford |
| Utah | 91.7% | The Hartford | The Hartford |
| Vermont | 91.7% | The Hartford | The Hartford |
| Virginia | 87.5% | The Hartford | The Hartford |
| Washington | 87.5% | Progressive Commercial | Progressive Commercial |
| West Virginia | 91.7% | The Hartford | The Hartford |
| Wisconsin | 87.5% | Progressive Commercial | The Hartford |
| Wyoming | 83.3% | Progressive Commercial | The Hartford |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| Province | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alberta | 91.7% | TD Insurance | Desjardins |
| British Columbia | 91.7% | TD Insurance | The Hartford |
| Manitoba | 91.7% | TD Insurance | TD Insurance |
| Ontario | 91.7% | Intact | TD Insurance |
| Quebec | 87.5% | Intact | The Hartford |
| Saskatchewan | 91.7% | Intact | The Hartford |
We run the same capture on your query set, your markets and your lines, and send you the scores against the competitors you actually face.