General liability, workers comp, professional and commercial auto. The same query set runs in every market, every month. Across all 56 boards, business insurance searches returned a Google AI Overview on 83.8% of searches, citing an average of 8.0 sources per answer.
The Hartford has the highest organic visibility in 50 of 56 markets. In the AI answers above those results, NEXT Insurance is the most-cited source in 42.
| Brand | Markets led on organic | Markets led on citations |
|---|---|---|
| The Hartford | 50 | 10 |
| TD Insurance | 6 | 2 |
| NEXT Insurance | 0 | 42 |
| Chubb | 0 | 1 |
| Intact | 0 | 1 |
Counts every source cited in a business insurance AI Overview this edition, grouped by what kind of site it is.
| Source type | Share of citations | Citations |
|---|---|---|
| Insurers | 53.6% | 5,219 |
| Comparison sites | 14.2% | 1,383 |
| Forums and video | 8.9% | 865 |
| Agencies and brokers | 6.4% | 623 |
| Publishers | 4.6% | 452 |
| Payroll platforms | 4.0% | 388 |
| Unclassified | 3.8% | 370 |
| Security vendors | 2.0% | 194 |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| State | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alabama | 83.3% | The Hartford | NEXT Insurance |
| Alaska | 83.3% | The Hartford | NEXT Insurance |
| Arizona | 83.3% | The Hartford | NEXT Insurance |
| Arkansas | 87.5% | The Hartford | The Hartford |
| California | 87.5% | The Hartford | NEXT Insurance |
| Colorado | 91.7% | The Hartford | The Hartford |
| Connecticut | 83.3% | The Hartford | NEXT Insurance |
| Delaware | 79.2% | The Hartford | The Hartford |
| Florida | 87.5% | The Hartford | NEXT Insurance |
| Georgia | 91.7% | The Hartford | NEXT Insurance |
| Hawaii | 79.2% | The Hartford | NEXT Insurance |
| Idaho | 83.3% | The Hartford | NEXT Insurance |
| Illinois | 87.5% | The Hartford | NEXT Insurance |
| Indiana | 83.3% | The Hartford | NEXT Insurance |
| Iowa | 83.3% | The Hartford | NEXT Insurance |
| Kansas | 83.3% | The Hartford | The Hartford |
| Kentucky | 79.2% | The Hartford | NEXT Insurance |
| Louisiana | 79.2% | The Hartford | NEXT Insurance |
| Maine | 83.3% | The Hartford | NEXT Insurance |
| Maryland | 87.5% | The Hartford | NEXT Insurance |
| Massachusetts | 83.3% | The Hartford | The Hartford |
| Michigan | 79.2% | The Hartford | NEXT Insurance |
| Minnesota | 87.5% | The Hartford | NEXT Insurance |
| Mississippi | 87.5% | The Hartford | NEXT Insurance |
| Missouri | 87.5% | The Hartford | NEXT Insurance |
| Montana | 83.3% | The Hartford | NEXT Insurance |
| Nebraska | 83.3% | The Hartford | NEXT Insurance |
| Nevada | 83.3% | The Hartford | NEXT Insurance |
| New Hampshire | 83.3% | The Hartford | NEXT Insurance |
| New Jersey | 79.2% | The Hartford | NEXT Insurance |
| New Mexico | 83.3% | The Hartford | NEXT Insurance |
| New York | 70.8% | The Hartford | NEXT Insurance |
| North Carolina | 79.2% | The Hartford | NEXT Insurance |
| North Dakota | 83.3% | The Hartford | NEXT Insurance |
| Ohio | 87.5% | The Hartford | NEXT Insurance |
| Oklahoma | 83.3% | The Hartford | NEXT Insurance |
| Oregon | 83.3% | The Hartford | The Hartford |
| Pennsylvania | 79.2% | The Hartford | NEXT Insurance |
| Rhode Island | 79.2% | The Hartford | NEXT Insurance |
| South Carolina | 79.2% | The Hartford | NEXT Insurance |
| South Dakota | 87.5% | The Hartford | NEXT Insurance |
| Tennessee | 83.3% | The Hartford | The Hartford |
| Texas | 91.7% | The Hartford | NEXT Insurance |
| Utah | 87.5% | The Hartford | NEXT Insurance |
| Vermont | 70.8% | The Hartford | NEXT Insurance |
| Virginia | 87.5% | The Hartford | NEXT Insurance |
| Washington | 83.3% | The Hartford | NEXT Insurance |
| West Virginia | 83.3% | The Hartford | The Hartford |
| Wisconsin | 83.3% | The Hartford | NEXT Insurance |
| Wyoming | 75% | The Hartford | NEXT Insurance |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| Province | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alberta | 83.3% | TD Insurance | TD Insurance |
| British Columbia | 91.7% | TD Insurance | TD Insurance |
| Manitoba | 87.5% | TD Insurance | Chubb |
| Ontario | 91.7% | TD Insurance | The Hartford |
| Quebec | 83.3% | TD Insurance | Intact |
| Saskatchewan | 87.5% | TD Insurance | The Hartford |
We run the same capture on your query set, your markets and your lines, and send you the scores against the competitors you actually face.