British Columbia
CanadaIntact leads the organic results in British Columbia. BCAA is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | Co-operators | 46.9 |
| 03 | TD Insurance | 39.3 |
| 04 | Desjardins | 32.5 |
| 05 | Federated Insurance Canada | 27.7 |
| 06 | RBC Insurance | 14.4 |
| 07 | iA Financial | 10.8 |
| 08 | Progressive Commercial | 10.8 |
| 09 | The Hartford | 10.1 |
| 10 | Nationwide | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | BCAA | 10.5% |
| 02 | Co-operators | 10.5% |
| 03 | Desjardins | 10.5% |
| 04 | Intact | 10.5% |
| 05 | RBC Insurance | 10.5% |
| 06 | The Hartford | 10.5% |
| 07 | Allstate | 5.3% |
| 08 | Chubb | 5.3% |
| 09 | Definity | 5.3% |
| 10 | Federated Insurance Canada | 5.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 22.9% |
| 02 | agency | 19.3% |
| 03 | unknown | 16.9% |
| 04 | aggregator | 13.3% |
| 05 | regulator | 9.6% |
| 06 | forum | 4.8% |
| 07 | publisher | 3.6% |
| 08 | search | 3.6% |
| 09 | association | 2.4% |
| 10 | security vendor | 2.4% |
| 11 | payroll | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 13% |
| 02 | Desjardins | 13% |
| 03 | Intact | 13% |
| 04 | The Hartford | 13% |
| 05 | Chubb | 8.7% |
| 06 | BCAA | 8.7% |
| 07 | Co-operators | 4.3% |
| 08 | GEICO | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | NEXT Insurance | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 71.4% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | Western Coast Insurance Services Ltd. | Home, Car & Business Insurance | 33.3% | 6 | 4.9 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 22.9% of cited sources and comparison sites are 13.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 7.2% |
| 02 | BrokerLink brokerlink.ca | Agencies | 6% |
| 03 | Western Financial Group westernfinancialgroup.ca | Agencies | 6% |
| 04 | WorkSafeBC worksafebc.com | Regulators | 4.8% |
| 05 | YouTube youtube.com | Forums | 4.8% |
| 06 | Google google.com | Search | 3.6% |
| 07 | Westland Insurance westlandinsurance.ca | Agencies | 3.6% |
| 08 | ACERA acera.ca | Associations | 2.4% |
| 09 | BCAA bcaa.com | Insurers | 2.4% |
| 10 | commercialinsurancecalgary.ca commercialinsurancecalgary.ca | unknown | 2.4% |
| 11 | Co-operators cooperators.ca | Insurers | 2.4% |
| 12 | Desjardins desjardins.com | Insurers | 2.4% |
| 13 | HUB International hubinternational.com | Agencies | 2.4% |
| 14 | Intact intact.ca | Insurers | 2.4% |
| 15 | IRMI irmi.com | Publishers | 2.4% |
| 16 | Ratehub ratehub.ca | Comparison sites | 2.4% |
| 17 | Rates.ca rates.ca | Comparison sites | 2.4% |
| 18 | RBC Insurance rbcinsurance.com | Insurers | 2.4% |
| 19 | The Hartford thehartford.com | Insurers | 2.4% |
| 20 | Aligned Insurance alignedinsurance.com | Agencies | 1.2% |
| 21 | Allstate allstate.com | Insurers | 1.2% |
| 22 | bdc.ca bdc.ca | unknown | 1.2% |
| 23 | BlueVoyant bluevoyant.com | Security vendors | 1.2% |
| 24 | canadalife.com canadalife.com | unknown | 1.2% |
| 25 | cfib-fcei.ca cfib-fcei.ca | unknown | 1.2% |
| 26 | Chubb chubb.com | Insurers | 1.2% |
| 27 | coterieinsurance.com coterieinsurance.com | unknown | 1.2% |
| 28 | Definity economical.com | Insurers | 1.2% |
| 29 | Federated Insurance Canada federated.ca | Insurers | 1.2% |
| 30 | Fortinet fortinet.com | Security vendors | 1.2% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 1.2% |
| 32 | GEICO geico.com | Insurers | 1.2% |
| 33 | Insurance Bureau of Canada ibc.ca | Regulators | 1.2% |
| 34 | Insurance Information Institute iii.org | Publishers | 1.2% |
| 35 | California Dept. of Insurance insurance.ca.gov | Regulators | 1.2% |
| 36 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 37 | northbridgeinsurance.ca northbridgeinsurance.ca | unknown | 1.2% |
| 38 | Progressive Commercial progressivecommercial.com | Insurers | 1.2% |
| 39 | smarterinsurance.ca smarterinsurance.ca | unknown | 1.2% |
| 40 | Surex surex.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.