British Columbia
CanadaTD Insurance leads the organic results in British Columbia. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 9.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Intact | 67.4 |
| 03 | Co-operators | 30.8 |
| 04 | Desjardins | 27 |
| 05 | Travelers | 27 |
| 06 | The Hartford | 21.1 |
| 07 | Progressive Commercial | 7.5 |
| 08 | Coalition | 6.7 |
| 09 | Chubb | 5.4 |
| 10 | Definity | 4.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 17.2% |
| 02 | TD Insurance | 13.8% |
| 03 | Desjardins | 10.3% |
| 04 | Intact | 10.3% |
| 05 | Nationwide | 10.3% |
| 06 | BCAA | 6.9% |
| 07 | Chubb | 6.9% |
| 08 | GEICO | 6.9% |
| 09 | Co-operators | 3.4% |
| 10 | Coalition | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 32% |
| 02 | aggregator | 22.2% |
| 03 | carrier | 14.3% |
| 04 | agency | 13.8% |
| 05 | forum | 8.9% |
| 06 | regulator | 3.9% |
| 07 | association | 3% |
| 08 | publisher | 1.5% |
| 09 | security vendor | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Desjardins | 14.3% |
| 02 | Intact | 14.3% |
| 03 | Nationwide | 14.3% |
| 04 | Chubb | 9.5% |
| 05 | GEICO | 9.5% |
| 06 | BCAA | 9.5% |
| 07 | Co-operators | 4.8% |
| 08 | Progressive | 4.8% |
| 09 | Progressive Commercial | 4.8% |
| 10 | The Hartford | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 33.3% | 9 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 14.3% of cited sources and comparison sites are 22.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 7.9% |
| 02 | YouTube youtube.com | Forums | 4.9% |
| 03 | Rates.ca rates.ca | Comparison sites | 4.4% |
| 04 | Western Financial Group westernfinancialgroup.ca | Agencies | 3% |
| 05 | Investopedia investopedia.com | Comparison sites | 2.5% |
| 06 | Ratehub ratehub.ca | Comparison sites | 2.5% |
| 07 | The Hartford thehartford.com | Insurers | 2.5% |
| 08 | ACERA acera.ca | Associations | 2% |
| 09 | federated.ca federated.ca | unknown | 2% |
| 10 | Quora quora.com | Forums | 2% |
| 11 | Reddit reddit.com | Forums | 2% |
| 12 | regalinsurance.com regalinsurance.com | unknown | 2% |
| 13 | TD Insurance tdinsurance.com | Insurers | 2% |
| 14 | Westland Insurance westlandinsurance.ca | Agencies | 2% |
| 15 | apollocover.com apollocover.com | unknown | 1.5% |
| 16 | BrokerLink brokerlink.ca | Agencies | 1.5% |
| 17 | Desjardins desjardins.com | Insurers | 1.5% |
| 18 | HelloSafe hellosafe.ca | Comparison sites | 1.5% |
| 19 | Intact intact.ca | Insurers | 1.5% |
| 20 | Nationwide nationwide.com | Insurers | 1.5% |
| 21 | Qubit Insurance qubitinsurance.ca | Agencies | 1.5% |
| 22 | WorkSafeBC worksafebc.com | Regulators | 1.5% |
| 23 | AMC Insurance amcinsurance.ca | Agencies | 1% |
| 24 | BCAA bcaa.com | Insurers | 1% |
| 25 | bdc.ca bdc.ca | unknown | 1% |
| 26 | Chubb chubb.com | Insurers | 1% |
| 27 | covalen.ca covalen.ca | unknown | 1% |
| 28 | GEICO geico.com | Insurers | 1% |
| 29 | getcertain.ca getcertain.ca | unknown | 1% |
| 30 | HUB International hubinternational.com | Agencies | 1% |
| 31 | Insureon insureon.com | Comparison sites | 1% |
| 32 | IRMI irmi.com | Publishers | 1% |
| 33 | iShopRates ishoprates.ca | Comparison sites | 1% |
| 34 | lanesinsurance.com lanesinsurance.com | unknown | 1% |
| 35 | linkedin.com linkedin.com | unknown | 1% |
| 36 | mybrokers.ca mybrokers.ca | unknown | 1% |
| 37 | AIM theaim.ca | Associations | 1% |
| 38 | Alberta WCB wcb.ab.ca | Regulators | 1% |
| 39 | ahainsurance.ca ahainsurance.ca | unknown | 0.5% |
| 40 | ajg.com ajg.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.