British Columbia
CanadaIntact leads both the organic results and the AI citations in British Columbia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 64.5 |
| 03 | Co-operators | 37.3 |
| 04 | The Hartford | 20.4 |
| 05 | Travelers | 16 |
| 06 | RBC Insurance | 11.2 |
| 07 | Desjardins | 6.4 |
| 08 | SGI Canada | 5 |
| 09 | Progressive Commercial | 4.4 |
| 10 | Nationwide | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 28.6% |
| 02 | TD Insurance | 23.8% |
| 03 | Co-operators | 19% |
| 04 | Desjardins | 14.3% |
| 05 | Chubb | 9.5% |
| 06 | RBC Insurance | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 25% |
| 02 | unknown | 20.7% |
| 03 | agency | 14% |
| 04 | carrier | 12.8% |
| 05 | regulator | 10.4% |
| 06 | forum | 9.8% |
| 07 | association | 4.3% |
| 08 | publisher | 1.8% |
| 09 | payroll | 0.6% |
| 10 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 38.9% |
| 02 | Desjardins | 16.7% |
| 03 | Chubb | 11.1% |
| 04 | Aviva Canada | 5.6% |
| 05 | Co-operators | 5.6% |
| 06 | Federated Insurance | 5.6% |
| 07 | NEXT Insurance | 5.6% |
| 08 | The Hartford | 5.6% |
| 09 | Thimble | 5.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in British Columbia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Vancouver | AMC Insurance Service - Yaletown (All Risk Insurance Agencies) | 30.6% | 11 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in British Columbia, insurers are 12.8% of cited sources and comparison sites are 25%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.5% |
| 02 | Zensurance zensurance.com | Comparison sites | 8.5% |
| 03 | Ratehub ratehub.ca | Comparison sites | 5.5% |
| 04 | Rates.ca rates.ca | Comparison sites | 4.9% |
| 05 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.9% |
| 06 | Westland Insurance westlandinsurance.ca | Agencies | 4.3% |
| 07 | WorkSafeBC worksafebc.com | Regulators | 4.3% |
| 08 | Intact intact.ca | Insurers | 3.7% |
| 09 | ACERA acera.ca | Associations | 3% |
| 10 | TD Insurance tdinsurance.com | Insurers | 3% |
| 11 | Co-operators cooperators.ca | Insurers | 2.4% |
| 12 | Investopedia investopedia.com | Comparison sites | 2.4% |
| 13 | Alberta WCB wcb.ab.ca | Regulators | 2.4% |
| 14 | BrokerLink brokerlink.ca | Agencies | 1.8% |
| 15 | Desjardins desjardins.com | Insurers | 1.8% |
| 16 | Insurance Bureau of Canada ibc.ca | Regulators | 1.8% |
| 17 | Alberta Motor Association ama.ab.ca | Associations | 1.2% |
| 18 | Chubb chubb.com | Insurers | 1.2% |
| 19 | KBD Insurance kbdinsurance.com | Agencies | 1.2% |
| 20 | Panda7 panda7.ca | Comparison sites | 1.2% |
| 21 | Reddit reddit.com | Forums | 1.2% |
| 22 | theinsurancelab.ca theinsurancelab.ca | unknown | 1.2% |
| 23 | Nova Scotia WCB wcb.ns.ca | Regulators | 1.2% |
| 24 | westerncoastinsurance.ca westerncoastinsurance.ca | unknown | 1.2% |
| 25 | www2.gov.bc.ca www2.gov.bc.ca | unknown | 1.2% |
| 26 | aig.ca aig.ca | unknown | 0.6% |
| 27 | ajg.com ajg.com | unknown | 0.6% |
| 28 | alignedinsurance.com alignedinsurance.com | unknown | 0.6% |
| 29 | aviva.ca aviva.ca | unknown | 0.6% |
| 30 | bdc-canada.com bdc-canada.com | unknown | 0.6% |
| 31 | begininsurance.ca begininsurance.ca | unknown | 0.6% |
| 32 | butlerbyers.com butlerbyers.com | unknown | 0.6% |
| 33 | canadalife.com canadalife.com | unknown | 0.6% |
| 34 | ccohs.ca ccohs.ca | unknown | 0.6% |
| 35 | ClicAssure clicassure.com | Comparison sites | 0.6% |
| 36 | cornerstoneins.ca cornerstoneins.ca | unknown | 0.6% |
| 37 | deel.com deel.com | unknown | 0.6% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 39 | Facebook facebook.com | Social | 0.6% |
| 40 | federated.ca federated.ca | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the British Columbia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.