Alaska
United StatesThe Hartford leads both the organic results and the AI citations in Alaska, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 63.6 |
| 03 | NEXT Insurance | 43.3 |
| 04 | biBERK | 38.3 |
| 05 | GEICO | 37.7 |
| 06 | Thimble | 29.6 |
| 07 | Allstate | 17.2 |
| 08 | Nationwide | 16.4 |
| 09 | Hiscox | 12.7 |
| 10 | Chubb | 11.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22.7% |
| 02 | NEXT Insurance | 18.6% |
| 03 | Progressive Commercial | 15.5% |
| 04 | GEICO | 9.3% |
| 05 | biBERK | 6.2% |
| 06 | Allstate | 5.2% |
| 07 | Hiscox | 5.2% |
| 08 | Liberty Mutual | 3.1% |
| 09 | Nationwide | 3.1% |
| 10 | Travelers | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.6% |
| 02 | aggregator | 13% |
| 03 | forum | 13% |
| 04 | agency | 7.2% |
| 05 | publisher | 6.7% |
| 06 | unknown | 5.8% |
| 07 | payroll | 4.3% |
| 08 | association | 1% |
| 09 | security vendor | 1% |
| 10 | social | 1% |
| 11 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.2% |
| 02 | GEICO | 17.3% |
| 03 | NEXT Insurance | 11.5% |
| 04 | Allstate | 7.7% |
| 05 | Hiscox | 7.7% |
| 06 | Nationwide | 5.8% |
| 07 | Travelers | 5.8% |
| 08 | biBERK | 3.8% |
| 09 | Progressive | 3.8% |
| 10 | Progressive Commercial | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alaska and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alaska, insurers are 46.6% of cited sources and comparison sites are 13%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.5% |
| 02 | The Hartford thehartford.com | Insurers | 10.6% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.7% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7.2% |
| 05 | GEICO geico.com | Insurers | 4.3% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3.8% |
| 07 | biBERK biberk.com | Insurers | 2.9% |
| 08 | Allstate allstate.com | Insurers | 2.4% |
| 09 | Hiscox hiscox.com | Insurers | 2.4% |
| 10 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 11 | Insureon insureon.com | Comparison sites | 1.9% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 13 | Liberty Mutual libertymutual.com | Insurers | 1.4% |
| 14 | Nationwide nationwide.com | Insurers | 1.4% |
| 15 | Travelers travelers.com | Insurers | 1.4% |
| 16 | US News usnews.com | Publishers | 1.4% |
| 17 | ADP adp.com | Payroll platforms | 1% |
| 18 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 19 | Construction Coverage constructioncoverage.com | Publishers | 1% |
| 20 | Facebook facebook.com | Social | 1% |
| 21 | Paychex paychex.com | Payroll platforms | 1% |
| 22 | Thimble thimble.com | Insurers | 1% |
| 23 | US Chamber of Commerce uschamber.com | Associations | 1% |
| 24 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 25 | Acrisure acrisure.com | Agencies | 0.5% |
| 26 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 27 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 28 | Chubb chubb.com | Insurers | 0.5% |
| 29 | commerce.alaska.gov commerce.alaska.gov | unknown | 0.5% |
| 30 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 31 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 32 | cyberpolicy.com cyberpolicy.com | unknown | 0.5% |
| 33 | Cynet cynet.com | Security vendors | 0.5% |
| 34 | EDG Law edglaw.com | Law firms | 0.5% |
| 35 | employers.com employers.com | unknown | 0.5% |
| 36 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 37 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 38 | FirstHR firsthr.app | Payroll platforms | 0.5% |
| 39 | firstsecurityagency.net firstsecurityagency.net | unknown | 0.5% |
| 40 | Fortune fortune.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alaska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.