The Visibility Index
Interactive map August 2026 edition 56 states and provinces Click any tile for its board
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Every geography we measure

The insurance search map

Each tile is one state or province, shaded by how often a Google AI Overview appeared on the searches we track there. Switch lines to see how differently the same map behaves for car, home and business insurance. Click any tile for the full board.

AI Overview rate low to high
United States
Canada
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Why tiles and not an outline map every geography is one board and counts the same. On a geographic map Rhode Island and Delaware disappear while Texas dominates, which would misrepresent a dataset where each state carries equal weight.

Shading AI Overview rate on the searches tracked in that geography for the selected line. Darker means Google wrote its own answer more often.

Coverage car insurance in all 56 geographies, home in 54, business in 53. A tile with no data for the selected line is shown greyed and is not clickable.