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Insurance search research

What insurance searches actually return.

Every study here runs on the same monthly captures as the Index. Where a number appears, so does the date it was taken.

Feature study · August 2026

Google stops writing answers once it knows where you are

1,064 captures across 50 states and 6 provinces. Near-me searches returned an AI Overview once. Comparison searches returned one 96.9% of the time.

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August 2026
Dataset · USA
The top 500 insurance keywords in the USA, and what Google returns for them 237 keywords with volume, CPC, keyword difficulty and whether each returns an AI Overview or a Local Pack. Filterable and downloadable.
July 2026
Research
AI Overview presence in auto insurance How often the answer layer appears, split by search intent.
August 2026
Canada · Index
updated
Insurance search in Canada: who ranks and who Google cites Live measurement across six provinces and ten metros. Canadian insurance search returns fewer AI answers than the US and cites more sources when it does.
August 2026
Alabama · United States · Index
updated
Insurance search in Alabama: who ranks and who Google cites Live measurement of Alabama insurance search. Who holds the organic results, who Google cites in AI answers, and what those searches return. Updated monthly.
August 2026
Pet · SEO · USA
updated
The best-ranked websites for pet insurance SEO in the United States The 20 domains with the strongest search visibility for high-value US pet insurance keywords, and what the mix of specialists, comparison sites and forums says about the category.
August 2026
Colorado · United States · Index
updated
Insurance search in Colorado: who ranks and who Google cites Live measurement of Colorado insurance search. Who holds the organic results, who Google cites in AI answers, and what the results page returns. Updated monthly.
December 18, 2024
Pet · SEO · USA
The Top 40 Pet Insurance SEO Keywords in the USA The 40 most valuable pet insurance keywords in the United States, ranked by search volume multiplied by cost per click, with keyword difficulty.
August 2026
Singapore · APAC · Research
updated
The top 50 insurance keywords in Singapore The most valuable insurance search terms in Singapore by search volume and cost per click, and how the market differs from North America.
August 2026
Toronto · Canada · Local
updated
The insurance websites with the best SEO in Toronto Which sites hold insurance search in Toronto, plus current monthly measurement of the Toronto local pack and who occupies it.
August 2026
Canada · Research · SEO
updated
Does domain authority predict insurance rankings in Canada? A 2024 look at whether domain authority correlates with insurance search rankings in Canada, and what our 2026 measurement found when we asked the same question of AI citations.
August 2026
Alberta · Canada · Index
updated
Insurance search in Alberta: who ranks and who Google cites Live measurement of Alberta insurance search. Comparison sites lead the organic results, Belairdirect leads AI citations. Updated monthly.
August 2026
USA · Brands · Research
updated
The 40 most Googled insurance brands in the USA, and how often AI names them The 40 most searched insurance brands in the United States by monthly brand search volume, now with how often Google's AI answers name each one and how often it credits them.
August 2026
United States · Demand · Research
updated
US insurance search trends: demand has tripled since 2021 Five years of US insurance search demand. Car insurance up 168%, home up 184%, business up 415%. What changed, and what changed about the results page.
August 2026
Research · Local · USA · Canada
Who has the best local SEO in insurance: the USA and Canada ranked We measured 3,923 insurance map pack slots across 109 metros in the United States and Canada. Acceptance Insurance holds more of them than anyone. Here is the full ranking and what it takes to hold a slot.
August 2026
Research · Demand · USA
2026 is the biggest year for insurance search on record. It is also the year Google stopped sending the traffic on Car insurance searches are up 168% since 2021, home 184%, business 415%, all at five-year highs. Demand has never been larger. What happens when it lands has changed completely.

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