Updated August 2026. The data below was captured in 2024 and is kept as a record of that moment. Where our current monthly measurement supersedes it, we say so inline rather than quietly overwriting it. The live equivalent is the Insurance Visibility Index.
Singapore is a small, highly intermediated insurance market with a search landscape that looks little like North America’s. This page records the most valuable insurance search terms there.
What makes Singapore different
Comparison platforms are dominant rather than merely present. Government-linked and independent comparison services occupy positions that carriers hold in the United States.
Integrated financial advisers, not agencies. The distribution model produces different search behaviour: advisers rather than agencies, and financial planning terms sitting alongside insurance terms in the same query sets.
Health and life lead the category. In North America our measurement is dominated by auto and commercial demand. In Singapore, health and life sit at the top.
Where this fits
We do not currently measure Singapore in the Insurance Visibility Index, which covers the United States and Canada across auto, home, commercial and local search. This page is kept as a record and because the market question comes up.
If you operate in Singapore and want the same measurement applied there, the pipeline is geography-agnostic and it is a question of running it rather than building it. Get in touch.
Method
Search volume and cost per click for Singapore insurance keywords, captured 2024. Figures are point-in-time and have not been refreshed. Our current standard is to weight on a twelve-month mean rather than a single month, because insurance search volume moves substantially across a year.