Every engagement starts with the same baseline the Index uses, so improvement is measured against a public method rather than a dashboard we control.
Where your brand appears in AI Overviews and assistant answers for the queries that produce quotes, and what is being cited instead of you.
Architecture, content, and technical work for insurance sites, built around cannibalization control and YMYL trust signals.
For agencies with offices, and carriers with agent networks, where proximity decides who shows up at all.
Insurance CPCs run $10 to $54. Paid and organic share a query set, so we plan them against one map instead of two.
Query set, competitor set, and a dated scorecard in both layers. This is the number everything afterward is measured against.
What pages should exist, what should merge, what should go. Usually the largest single gain and the least popular conversation.
Content and entity work shipping continuously, with the same capture repeated monthly and reported with dates and variance.
We run your firm against the Index for your states and your lines, and show you where you are cited, where you are invisible, and which competitors are taking the answers you are not.