Cover written by industry rather than by policy type: trucking, the trades, restaurants, childcare and more. The same query set runs in every market, every month. Across all 60 boards, specialty commercial insurance searches returned a Google AI Overview on 77.9% of searches, citing an average of 3.5 sources per answer.
Progressive Commercial has the highest organic visibility in 34 of 60 markets. In the AI answers above those results, Progressive Commercial is the most-cited source in 37.
| Brand | Markets led on organic | Markets led on citations |
|---|---|---|
| Progressive Commercial | 34 | 37 |
| NEXT Insurance | 13 | 0 |
| Insurance for Nonprofits | 3 | 10 |
| Intact | 3 | 1 |
| GEICO | 3 | 5 |
| TD Insurance | 2 | 3 |
| Co-operators | 0 | 1 |
| Chubb | 0 | 1 |
Counts every source cited in a specialty commercial insurance AI Overview this edition, grouped by what kind of site it is.
| Source type | Share of citations | Citations |
|---|---|---|
| Insurers | 33.0% | 1,028 |
| Agencies and brokers | 18.5% | 575 |
| Unclassified | 18.2% | 566 |
| Comparison sites | 9.9% | 309 |
| Forums and video | 7.7% | 240 |
| Publishers | 4.4% | 137 |
| Associations | 2.4% | 76 |
| search | 1.6% | 51 |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| State | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alabama | 84.2% | Progressive Commercial | Progressive Commercial |
| Alaska | 78.9% | Progressive Commercial | Insurance for Nonprofits |
| Arizona | 78.9% | Progressive Commercial | Insurance for Nonprofits |
| Arkansas | 73.7% | Progressive Commercial | Progressive Commercial |
| California | 63.2% | Progressive Commercial | GEICO |
| Colorado | 68.4% | Progressive Commercial | Progressive Commercial |
| Connecticut | 84.2% | Progressive Commercial | Progressive Commercial |
| Delaware | 78.9% | Progressive Commercial | Insurance for Nonprofits |
| Florida | 63.2% | Progressive Commercial | Progressive Commercial |
| Georgia | 73.7% | Progressive Commercial | GEICO |
| Hawaii | 89.5% | Progressive Commercial | Progressive Commercial |
| Idaho | 78.9% | NEXT Insurance | Progressive Commercial |
| Illinois | 84.2% | NEXT Insurance | Progressive Commercial |
| Indiana | 63.2% | Progressive Commercial | Progressive Commercial |
| Iowa | 73.7% | NEXT Insurance | Progressive Commercial |
| Kansas | 73.7% | Progressive Commercial | Progressive Commercial |
| Kentucky | 84.2% | Progressive Commercial | Progressive Commercial |
| Louisiana | 84.2% | Progressive Commercial | Insurance for Nonprofits |
| Maine | 78.9% | GEICO | Progressive Commercial |
| Maryland | 78.9% | Progressive Commercial | Progressive Commercial |
| Massachusetts | 73.7% | Progressive Commercial | Progressive Commercial |
| Michigan | 68.4% | NEXT Insurance | Progressive Commercial |
| Minnesota | 78.9% | NEXT Insurance | Progressive Commercial |
| Mississippi | 78.9% | GEICO | Progressive Commercial |
| Missouri | 73.7% | Progressive Commercial | Progressive Commercial |
| Montana | 73.7% | NEXT Insurance | Progressive Commercial |
| Nebraska | 68.4% | Progressive Commercial | Progressive Commercial |
| Nevada | 84.2% | NEXT Insurance | Insurance for Nonprofits |
| New Brunswick | 73.7% | The Hartford | Chubb |
| New Hampshire | 78.9% | Progressive Commercial | Progressive Commercial |
| New Jersey | 78.9% | Progressive Commercial | Progressive Commercial |
| New Mexico | 78.9% | Progressive Commercial | Progressive Commercial |
| New York | 89.5% | NEXT Insurance | Insurance for Nonprofits |
| Newfoundland And Labrador | 84.2% | Intact | TD Insurance |
| North Carolina | 84.2% | Progressive Commercial | Progressive Commercial |
| North Dakota | 73.7% | Progressive Commercial | Progressive Commercial |
| Nova Scotia | 84.2% | Intact | Intact |
| Ohio | 78.9% | Progressive Commercial | Progressive Commercial |
| Oklahoma | 78.9% | Progressive Commercial | Progressive Commercial |
| Oregon | 84.2% | Progressive Commercial | Progressive Commercial |
| Pennsylvania | 73.7% | Progressive Commercial | Insurance for Nonprofits |
| Prince Edward Island | 84.2% | TD Insurance | TD Insurance |
| Rhode Island | 78.9% | NEXT Insurance | Insurance for Nonprofits |
| South Carolina | 84.2% | Progressive Commercial | Progressive Commercial |
| South Dakota | 73.7% | GEICO | Progressive Commercial |
| Tennessee | 68.4% | Progressive Commercial | Progressive Commercial |
| Texas | 73.7% | Progressive Commercial | Insurance for Nonprofits |
| Utah | 68.4% | Progressive Commercial | Insurance for Nonprofits |
| Vermont | 84.2% | NEXT Insurance | Progressive Commercial |
| Virginia | 78.9% | Progressive Commercial | Progressive Commercial |
| Washington | 78.9% | Progressive Commercial | Progressive Commercial |
| West Virginia | 84.2% | NEXT Insurance | Progressive Commercial |
| Wisconsin | 78.9% | NEXT Insurance | Progressive Commercial |
| Wyoming | 73.7% | NEXT Insurance | GEICO |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| Province | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alberta | 84.2% | Insurance for Nonprofits | GEICO |
| British Columbia | 78.9% | Intact | Co-operators |
| Manitoba | 78.9% | TD Insurance | TD Insurance |
| Ontario | 78.9% | Insurance for Nonprofits | Federated Insurance Canada |
| Quebec | 78.9% | The Hartford | Definity |
| Saskatchewan | 84.2% | Insurance for Nonprofits | GEICO |
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