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CT
Insurance board · November 2026

Connecticut

United States
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
3.1
Locator United States

Insurance in Connecticut: who ranks, and who gets cited

Progressive Commercial leads both the organic results and the AI citations in Connecticut, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.1 sources.

Discipline 01 · Best insurance SEO Progressive Commercial Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Commercial Cited in 21.1% of carrier citations
Discipline 03 · Best local SEO Durango Insurance Agency Bridgeport CT 15.3% of map slots across 2 metros

Organic visibility

Indexed to the Connecticut leader
Organic visibility by carrier in Connecticut, specialty insurance, November 2026
#CarrierVisibility index
01 Progressive Commercial 100
02 NEXT Insurance 68.5
03 GEICO 68.1
04 Merchants Insurance Group 39.9
05 Thimble 35.2
06 The Hartford 34.2
07 Sentry Insurance 31.3
08 Liberty Mutual 29.3
09 Markel 29.3
10 AmTrust 23.5

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Connecticut, specialty insurance, November 2026
#CarrierShare of carrier citations
01 Progressive Commercial 21.1%
02 NEXT Insurance 15.8%
03 GEICO 10.5%
04 Insurance for Nonprofits 10.5%
05 The Hartford 10.5%
06 Thimble 10.5%
07 Hiscox 5.3%
08 Liberty Mutual 5.3%
09 Merchants Insurance Group 5.3%
10 Sentry Insurance 5.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Connecticut, specialty insurance, November 2026
#Source typeShare of citations
01 carrier 38%
02 unknown 24%
03 agency 16%
04 forum 6%
05 aggregator 4%
06 publisher 4%
07 directory 2%
08 search 2%
09 social 2%
10 software 2%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Connecticut, specialty insurance, November 2026
#CarrierShare of mentions
01 GEICO 17.9%
02 NEXT Insurance 17.9%
03 Progressive 14.3%
04 Progressive Commercial 10.7%
05 The Hartford 10.7%
06 Hiscox 7.1%
07 Nationwide 7.1%
08 Thimble 7.1%
09 Liberty Mutual 3.6%
10 National Indemnity 3.6%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Connecticut, November 2026
Search intentReturned an AI Overview
unclassified 84.2%
Connecticut · Auto · 19 captures · Jul 2026

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Local pack by metro

2 metros measured in Connecticut
Local pack leader in each Connecticut metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Bridgeport Durango Insurance Agency Bridgeport CT 30.6% 8 4.6
02 Hartford 72 Main Insurance 25% 12 3.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 38% of cited sources and comparison sites are 4%.

Every domain cited in AI answers for Connecticut, November 2026
#SourceType Share of citations
01 Progressive Commercial
progressivecommercial.com
Insurers
8%
02 NEXT Insurance
nextinsurance.com
Insurers
6%
03 GEICO
geico.com
Insurers
4%
04 Insurance for Nonprofits
insurancefornonprofits.org
Insurers
4%
05 The Hartford
thehartford.com
Insurers
4%
06 Thimble
thimble.com
Insurers
4%
07 YouTube
youtube.com
Forums
4%
08 bozzutoinsurance.com
bozzutoinsurance.com
unknown
2%
09 Liberty Mutual
business.libertymutual.com
Insurers
2%
10 ctnonprofitalliance.org
ctnonprofitalliance.org
unknown
2%
11 Wikipedia
en.wikipedia.org
Publishers
2%
12 Farmer Brown Insurance
farmerbrown.com
Agencies
2%
13 Gallagher Small Business
gallaghersmallbusiness.com
Agencies
2%
14 Geotab
geotab.com
software
2%
15 Google
google.com
Search
2%
16 Gym Insurance
gyminsurance.com
Comparison sites
2%
17 Hiscox
hiscox.com
Insurers
2%
18 insurancebee.com
insurancebee.com
unknown
2%
19 Insure Bodywork
insurebodywork.com
Comparison sites
2%
20 ip-sk.com
ip-sk.com
unknown
2%
21 JMG Insurance
jmg.com
Agencies
2%
22 joemorten.com
joemorten.com
unknown
2%
23 joyceins.com
joyceins.com
unknown
2%
24 kochertinsurance.com
kochertinsurance.com
unknown
2%
25 leeinsuranceagency.com
leeinsuranceagency.com
unknown
2%
26 LinkedIn
linkedin.com
Social
2%
27 loftcoinsurance.com
loftcoinsurance.com
unknown
2%
28 Yelp
m.yelp.com
Directories
2%
29 Merchants Insurance Group
merchantsgroup.com
Insurers
2%
30 musilliagency.com
musilliagency.com
unknown
2%
31 Otterstedt Insurance
otterstedt.com
Agencies
2%
32 procore.com
procore.com
unknown
2%
33 Reddit
reddit.com
Forums
2%
34 Reliant Insurance Group
reliantinsgrp.com
Agencies
2%
35 Sentry Insurance
sentry.com
Insurers
2%
36 siegelinsurance.com
siegelinsurance.com
unknown
2%
37 BFIS
thebfis.com
Agencies
2%
38 Trucking Insurance Services
truckinginsuranceservices.com
Agencies
2%
39 Turf Magazine
turfmagazine.com
Publishers
2%
40 World Insurance Associates
worldinsurance.com
Agencies
2%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.