Illinois
United StatesNEXT Insurance leads the organic results in Illinois. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | GEICO | 75.9 |
| 03 | Progressive Commercial | 60.3 |
| 04 | Merchants Insurance Group | 56.7 |
| 05 | Insurance for Nonprofits | 56.5 |
| 06 | The Hartford | 50 |
| 07 | biBERK | 11.1 |
| 08 | Sentry Insurance | 11.1 |
| 09 | Nationwide | 8.3 |
| 10 | Thimble | 7.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 36.8% |
| 02 | GEICO | 26.3% |
| 03 | Insurance for Nonprofits | 10.5% |
| 04 | Sentry Insurance | 10.5% |
| 05 | NEXT Insurance | 5.3% |
| 06 | Thimble | 5.3% |
| 07 | biBERK | 5.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.5% |
| 02 | unknown | 19.2% |
| 03 | agency | 15.4% |
| 04 | forum | 9.6% |
| 05 | aggregator | 5.8% |
| 06 | software | 3.8% |
| 07 | association | 1.9% |
| 08 | directory | 1.9% |
| 09 | publisher | 1.9% |
| 10 | regulator | 1.9% |
| 11 | social | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 26.3% |
| 02 | NEXT Insurance | 21.1% |
| 03 | Progressive | 10.5% |
| 04 | Progressive Commercial | 10.5% |
| 05 | The Hartford | 10.5% |
| 06 | biBERK | 5.3% |
| 07 | Sentry Insurance | 5.3% |
| 08 | Thimble | 5.3% |
| 09 | Markel | 5.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Northwest Insurance Network | 25% | 11 | 4.4 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 36.5% of cited sources and comparison sites are 5.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 13.5% |
| 02 | GEICO geico.com | Insurers | 9.6% |
| 03 | YouTube youtube.com | Forums | 9.6% |
| 04 | Insurance for Nonprofits insurancefornonprofits.org | Insurers | 3.8% |
| 05 | Sentry Insurance sentry.com | Insurers | 3.8% |
| 06 | TechInsurance techinsurance.com | Comparison sites | 3.8% |
| 07 | biBERK biberk.com | Insurers | 1.9% |
| 08 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 1.9% |
| 09 | citizensgeneral.com citizensgeneral.com | unknown | 1.9% |
| 10 | doereninsurance.com doereninsurance.com | unknown | 1.9% |
| 11 | Wikipedia en.wikipedia.org | Publishers | 1.9% |
| 12 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.9% |
| 13 | iec-cincy.com iec-cincy.com | unknown | 1.9% |
| 14 | InSocial RA insocialra.com | unknown | 1.9% |
| 15 | insurancebee.com insurancebee.com | unknown | 1.9% |
| 16 | Insurance Pro Agencies insuranceproagencies.com | Agencies | 1.9% |
| 17 | Insure Bodywork insurebodywork.com | Comparison sites | 1.9% |
| 18 | LeadIQ leadiq.com | software | 1.9% |
| 19 | LinkedIn linkedin.com | Social | 1.9% |
| 20 | Yelp m.yelp.com | Directories | 1.9% |
| 21 | M Insurance Agent minsuranceagent.com | Agencies | 1.9% |
| 22 | mnaonline.org mnaonline.org | unknown | 1.9% |
| 23 | musilliagency.com musilliagency.com | unknown | 1.9% |
| 24 | NEXT Insurance nextinsurance.com | Insurers | 1.9% |
| 25 | Wisconsin OCI oci.wi.gov | Regulators | 1.9% |
| 26 | Otterstedt Insurance otterstedt.com | Agencies | 1.9% |
| 27 | Reliant Insurance Group reliantinsgrp.com | Agencies | 1.9% |
| 28 | schwartzinsgrp.com schwartzinsgrp.com | unknown | 1.9% |
| 29 | ServiceTitan servicetitan.com | software | 1.9% |
| 30 | BFIS thebfis.com | Agencies | 1.9% |
| 31 | Thimble thimble.com | Insurers | 1.9% |
| 32 | Trucking Insurance Services truckinginsuranceservices.com | Agencies | 1.9% |
| 33 | Truckwriters truckwriters.com | Agencies | 1.9% |
| 34 | Santa Cruz Chamber of Commerce web.santacruzchamber.org | Associations | 1.9% |
| 35 | weeryouragent.com weeryouragent.com | unknown | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.