Illinois
United StatesThe Hartford leads both the organic results and the AI citations in Illinois, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.3 |
| 03 | NEXT Insurance | 47.2 |
| 04 | GEICO | 45.3 |
| 05 | biBERK | 19.7 |
| 06 | Nationwide | 19.5 |
| 07 | Hiscox | 15 |
| 08 | Allstate | 13.8 |
| 09 | Travelers | 12.2 |
| 10 | Chubb | 8.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25% |
| 02 | Progressive Commercial | 23.8% |
| 03 | NEXT Insurance | 15% |
| 04 | GEICO | 8.8% |
| 05 | Nationwide | 7.5% |
| 06 | Hiscox | 5% |
| 07 | Allstate | 3.8% |
| 08 | Travelers | 3.8% |
| 09 | Federated Insurance | 2.5% |
| 10 | Liberty Mutual | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.9% |
| 02 | forum | 14.7% |
| 03 | aggregator | 7% |
| 04 | agency | 6.3% |
| 05 | publisher | 4.9% |
| 06 | regulator | 4.9% |
| 07 | payroll | 2.1% |
| 08 | unknown | 1.4% |
| 09 | directory | 0.7% |
| 10 | financial institution | 0.7% |
| 11 | law firm | 0.7% |
| 12 | security vendor | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.8% |
| 02 | The Hartford | 15.8% |
| 03 | GEICO | 14% |
| 04 | Progressive Commercial | 14% |
| 05 | Nationwide | 12.3% |
| 06 | Hiscox | 10.5% |
| 07 | NEXT Insurance | 8.8% |
| 08 | Allstate | 3.5% |
| 09 | Travelers | 3.5% |
| 10 | Thimble | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Lincoln Auto Insurance | 30.6% | 8 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 55.9% of cited sources and comparison sites are 7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 14% |
| 02 | YouTube youtube.com | Forums | 14% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 13.3% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 8.4% |
| 05 | GEICO geico.com | Insurers | 4.9% |
| 06 | Nationwide nationwide.com | Insurers | 4.2% |
| 07 | Hiscox hiscox.com | Insurers | 2.8% |
| 08 | Allstate allstate.com | Insurers | 2.1% |
| 09 | US Small Business Administration sba.gov | Regulators | 2.1% |
| 10 | Travelers travelers.com | Insurers | 2.1% |
| 11 | US News usnews.com | Publishers | 2.1% |
| 12 | Federated Insurance federatedinsurance.com | Insurers | 1.4% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 14 | Insureon insureon.com | Comparison sites | 1.4% |
| 15 | Investopedia investopedia.com | Comparison sites | 1.4% |
| 16 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.4% |
| 17 | TechInsurance techinsurance.com | Comparison sites | 1.4% |
| 18 | AAV Law Firm aavlawfirm.com | Law firms | 0.7% |
| 19 | Acrisure acrisure.com | Agencies | 0.7% |
| 20 | Nationwide Agency agency.nationwide.com | Agencies | 0.7% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 0.7% |
| 22 | colby-group.com colby-group.com | unknown | 0.7% |
| 23 | Colonial Insurance colonialinsurance.net | Agencies | 0.7% |
| 24 | Cynet cynet.com | Security vendors | 0.7% |
| 25 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 26 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 27 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 28 | illinoisinsurancebrokers.com illinoisinsurancebrokers.com | unknown | 0.7% |
| 29 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.7% |
| 30 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.7% |
| 31 | InsuredBetter insuredbetter.com | Comparison sites | 0.7% |
| 32 | Illinois IWCC iwcc.illinois.gov | Regulators | 0.7% |
| 33 | Homebase joinhomebase.com | Payroll platforms | 0.7% |
| 34 | Lennox Insurance lennoxinsurancenea.com | Agencies | 0.7% |
| 35 | Liberty Mutual libertymutual.com | Insurers | 0.7% |
| 36 | Yelp m.yelp.com | Directories | 0.7% |
| 37 | MAPFRE mapfreinsurance.com | Insurers | 0.7% |
| 38 | NerdWallet nerdwallet.com | Comparison sites | 0.7% |
| 39 | OCMI Workers Comp ocmiworkerscomp.com | Agencies | 0.7% |
| 40 | Oyster HR oysterhr.com | Payroll platforms | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.