Illinois
United StatesProgressive Commercial leads the organic results in Illinois. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 93.6 |
| 03 | NEXT Insurance | 73.9 |
| 04 | biBERK | 72.2 |
| 05 | GEICO | 69.1 |
| 06 | Thimble | 25.9 |
| 07 | American Family | 17.5 |
| 08 | Allstate | 13.3 |
| 09 | State Farm | 9.9 |
| 10 | Pie Insurance | 8.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.4% |
| 02 | Progressive Commercial | 19.8% |
| 03 | NEXT Insurance | 17.6% |
| 04 | GEICO | 8.8% |
| 05 | Allstate | 4.4% |
| 06 | biBERK | 4.4% |
| 07 | Nationwide | 3.3% |
| 08 | Hiscox | 2.2% |
| 09 | Liberty Mutual | 2.2% |
| 10 | State Farm | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.9% |
| 02 | aggregator | 12.1% |
| 03 | forum | 11.1% |
| 04 | agency | 10% |
| 05 | publisher | 6.3% |
| 06 | payroll | 4.7% |
| 07 | unknown | 3.7% |
| 08 | association | 1.1% |
| 09 | regulator | 1.1% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | security vendor | 0.5% |
| 13 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.6% |
| 02 | The Hartford | 16.3% |
| 03 | NEXT Insurance | 9.3% |
| 04 | Allstate | 7% |
| 05 | Hiscox | 7% |
| 06 | Nationwide | 7% |
| 07 | Progressive | 7% |
| 08 | Progressive Commercial | 7% |
| 09 | biBERK | 4.7% |
| 10 | Thimble | 4.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Lincoln Auto Insurance | 27.8% | 9 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 47.9% of cited sources and comparison sites are 12.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 12.6% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9.5% |
| 03 | YouTube youtube.com | Forums | 8.9% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 8.4% |
| 05 | GEICO geico.com | Insurers | 4.2% |
| 06 | Insureon insureon.com | Comparison sites | 2.6% |
| 07 | Allstate allstate.com | Insurers | 2.1% |
| 08 | biBERK biberk.com | Insurers | 2.1% |
| 09 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 10 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 11 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.6% |
| 12 | Nationwide nationwide.com | Insurers | 1.6% |
| 13 | Reddit reddit.com | Forums | 1.6% |
| 14 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 15 | US News usnews.com | Publishers | 1.6% |
| 16 | ADP adp.com | Payroll platforms | 1.1% |
| 17 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.1% |
| 18 | Wikipedia en.wikipedia.org | Publishers | 1.1% |
| 19 | Hicks Insurance hicksinsurance.com | Agencies | 1.1% |
| 20 | Hiscox hiscox.com | Insurers | 1.1% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 24 | Paychex paychex.com | Payroll platforms | 1.1% |
| 25 | State Farm statefarm.com | Insurers | 1.1% |
| 26 | Terrapin Insurance terrapininsurance.com | Agencies | 1.1% |
| 27 | Thimble thimble.com | Insurers | 1.1% |
| 28 | Travelers travelers.com | Insurers | 1.1% |
| 29 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 30 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 31 | Acrisure acrisure.com | Agencies | 0.5% |
| 32 | American Family amfam.com | Insurers | 0.5% |
| 33 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 34 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 35 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 36 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 37 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 38 | Cynet cynet.com | Security vendors | 0.5% |
| 39 | EDG Law edglaw.com | Law firms | 0.5% |
| 40 | Facebook facebook.com | Social | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.