Michigan
United StatesThe Hartford leads both the organic results and the AI citations in Michigan, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 75 |
| 03 | NEXT Insurance | 49.1 |
| 04 | GEICO | 44.3 |
| 05 | Nationwide | 20.3 |
| 06 | Hiscox | 14.5 |
| 07 | Allstate | 13.4 |
| 08 | biBERK | 12.4 |
| 09 | Travelers | 11.5 |
| 10 | Chubb | 7.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 21.9% |
| 02 | NEXT Insurance | 20.8% |
| 03 | Progressive Commercial | 19.8% |
| 04 | GEICO | 5.2% |
| 05 | Hiscox | 5.2% |
| 06 | Liberty Mutual | 5.2% |
| 07 | Nationwide | 5.2% |
| 08 | Allstate | 3.1% |
| 09 | State Farm | 2.1% |
| 10 | Travelers | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.2% |
| 02 | aggregator | 10.2% |
| 03 | forum | 10.2% |
| 04 | agency | 6.2% |
| 05 | publisher | 6.2% |
| 06 | regulator | 5.1% |
| 07 | payroll | 2.8% |
| 08 | unknown | 1.7% |
| 09 | association | 1.1% |
| 10 | financial institution | 0.6% |
| 11 | law firm | 0.6% |
| 12 | security vendor | 0.6% |
| 13 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 13.8% |
| 02 | GEICO | 12.3% |
| 03 | Hiscox | 10.8% |
| 04 | Progressive Commercial | 10.8% |
| 05 | Nationwide | 9.2% |
| 06 | NEXT Insurance | 9.2% |
| 07 | The Hartford | 9.2% |
| 08 | Allstate | 6.2% |
| 09 | biBERK | 3.1% |
| 10 | Liberty Mutual | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 91.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Michigan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Detroit | L.A. Insurance | 27.8% | 9 | 4.9 |
| 02 | Grand Rapids | West Michigan Insurance, Inc. | 30.6% | 8 | 4.9 |
| 03 | Lansing | Rathbun Insurance | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Michigan, insurers are 54.2% of cited sources and comparison sites are 10.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.9% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 11.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 10.7% |
| 04 | YouTube youtube.com | Forums | 9% |
| 05 | GEICO geico.com | Insurers | 2.8% |
| 06 | Hiscox hiscox.com | Insurers | 2.8% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 2.8% |
| 08 | Nationwide nationwide.com | Insurers | 2.8% |
| 09 | Forbes Advisor forbes.com | Publishers | 2.3% |
| 10 | Allstate allstate.com | Insurers | 1.7% |
| 11 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 12 | biBERK biberk.com | Insurers | 1.1% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.1% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 15 | Insureon insureon.com | Comparison sites | 1.1% |
| 16 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.1% |
| 17 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 18 | Paychex paychex.com | Payroll platforms | 1.1% |
| 19 | Reddit reddit.com | Forums | 1.1% |
| 20 | US Small Business Administration sba.gov | Regulators | 1.1% |
| 21 | State Farm statefarm.com | Insurers | 1.1% |
| 22 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 23 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 24 | Travelers travelers.com | Insurers | 1.1% |
| 25 | USAA usaa.com | Insurers | 1.1% |
| 26 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 27 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 28 | Acrisure acrisure.com | Agencies | 0.6% |
| 29 | americanbankusa.com americanbankusa.com | unknown | 0.6% |
| 30 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 31 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 32 | Cynet cynet.com | Security vendors | 0.6% |
| 33 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 34 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 35 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 36 | Facebook facebook.com | Social | 0.6% |
| 37 | fnicgroup.com fnicgroup.com | unknown | 0.6% |
| 38 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 39 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 40 | GoCompare gocompare.com | Comparison sites | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Michigan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.