New York
United StatesThe Hartford leads the organic results in New York. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 86.4 |
| 03 | GEICO | 53.7 |
| 04 | NEXT Insurance | 49 |
| 05 | Allstate | 15.6 |
| 06 | Nationwide | 15.5 |
| 07 | biBERK | 15.3 |
| 08 | Hiscox | 15.2 |
| 09 | Travelers | 11.9 |
| 10 | Thimble | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 23.3% |
| 02 | Progressive Commercial | 22.1% |
| 03 | The Hartford | 16.3% |
| 04 | GEICO | 8.1% |
| 05 | Hiscox | 5.8% |
| 06 | Liberty Mutual | 4.7% |
| 07 | Nationwide | 3.5% |
| 08 | Travelers | 3.5% |
| 09 | Vouch | 2.3% |
| 10 | biBERK | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.8% |
| 02 | forum | 10.4% |
| 03 | regulator | 7.8% |
| 04 | aggregator | 6.5% |
| 05 | agency | 4.5% |
| 06 | payroll | 4.5% |
| 07 | publisher | 3.9% |
| 08 | unknown | 3.2% |
| 09 | security vendor | 1.9% |
| 10 | financial institution | 0.6% |
| 11 | law firm | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.6% |
| 02 | Progressive | 11.8% |
| 03 | Hiscox | 9.8% |
| 04 | Progressive Commercial | 9.8% |
| 05 | The Hartford | 9.8% |
| 06 | Nationwide | 7.8% |
| 07 | NEXT Insurance | 5.9% |
| 08 | Travelers | 5.9% |
| 09 | Allstate | 3.9% |
| 10 | Vouch | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 7 | 4.9 |
| 02 | Buffalo | Willoughby Insurance | 33.3% | 7 | 4.8 |
| 03 | New York | Silverline Insurance | 27.8% | 13 | 4.8 |
| 04 | Rochester | Freeway Insurance | 27.8% | 10 | 4.6 |
| 05 | Syracuse | MY Agency of CNY, Inc | 30.6% | 6 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 55.8% of cited sources and comparison sites are 6.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 13% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 12.3% |
| 03 | YouTube youtube.com | Forums | 9.7% |
| 04 | The Hartford thehartford.com | Insurers | 9.1% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | Hiscox hiscox.com | Insurers | 3.2% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 2.6% |
| 08 | New York WCB wcb.ny.gov | Regulators | 2.6% |
| 09 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 10 | Nationwide nationwide.com | Insurers | 1.9% |
| 11 | Travelers travelers.com | Insurers | 1.9% |
| 12 | biBERK biberk.com | Insurers | 1.3% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.3% |
| 14 | Paychex paychex.com | Payroll platforms | 1.3% |
| 15 | US Small Business Administration sba.gov | Regulators | 1.3% |
| 16 | Simply Business simplybusiness.com | Comparison sites | 1.3% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 18 | TechInsurance techinsurance.com | Comparison sites | 1.3% |
| 19 | Vouch vouch.us | Insurers | 1.3% |
| 20 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 21 | ADP adp.com | Payroll platforms | 0.6% |
| 22 | Allstate allstate.com | Insurers | 0.6% |
| 23 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 24 | berkley.com berkley.com | unknown | 0.6% |
| 25 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Chubb chubb.com | Insurers | 0.6% |
| 28 | Cynet cynet.com | Security vendors | 0.6% |
| 29 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 30 | deandraper.com deandraper.com | unknown | 0.6% |
| 31 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | Fortinet fortinet.com | Security vendors | 0.6% |
| 34 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 35 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 36 | Gusto gusto.com | Payroll platforms | 0.6% |
| 37 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 38 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 39 | Washington OIC insurance.wa.gov | Regulators | 0.6% |
| 40 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.