New York
United StatesProgressive Commercial leads the organic results in New York. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 5.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 67.9 |
| 03 | GEICO | 60.1 |
| 04 | The Hartford | 47.5 |
| 05 | Hiscox | 31.5 |
| 06 | Chubb | 29.7 |
| 07 | Allstate | 27.9 |
| 08 | State Farm | 25.3 |
| 09 | biBERK | 23 |
| 10 | Nationwide | 19 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.9% |
| 02 | Progressive Commercial | 15.5% |
| 03 | Allstate | 11.3% |
| 04 | GEICO | 11.3% |
| 05 | NEXT Insurance | 7% |
| 06 | Travelers | 5.6% |
| 07 | Nationwide | 4.2% |
| 08 | State Farm | 4.2% |
| 09 | biBERK | 4.2% |
| 10 | Chubb | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.9% |
| 02 | forum | 18.1% |
| 03 | aggregator | 7.1% |
| 04 | agency | 3.9% |
| 05 | publisher | 3.9% |
| 06 | payroll | 3.1% |
| 07 | security vendor | 2.4% |
| 08 | financial institution | 1.6% |
| 09 | regulator | 1.6% |
| 10 | social | 0.8% |
| 11 | software | 0.8% |
| 12 | unknown | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.9% |
| 02 | GEICO | 13.1% |
| 03 | Progressive | 11.9% |
| 04 | Allstate | 9.5% |
| 05 | Progressive Commercial | 9.5% |
| 06 | biBERK | 7.1% |
| 07 | NEXT Insurance | 6% |
| 08 | Hiscox | 4.8% |
| 09 | Travelers | 4.8% |
| 10 | Nationwide | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Syracuse | THE STEVE DONIGAN AGENCY, INC. | 29.7% | 8 | 4.9 |
| 02 | Albany | Brick House Insurance Agency | 30.6% | 8 | 4.9 |
| 03 | New York | Liberty Mutual Insurance Agent Magdalena Sokolowska | 22.2% | 16 | 3.2 |
| 04 | Rochester | Affordable Car Insurance Service By Annie | 22.2% | 10 | 5 |
| 05 | Buffalo | New Buffalo Insurance Agency, Inc. | 30.3% | 6 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 55.9% of cited sources and comparison sites are 7.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.3% |
| 02 | The Hartford thehartford.com | Insurers | 13.4% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 04 | Allstate allstate.com | Insurers | 6.3% |
| 05 | GEICO geico.com | Insurers | 6.3% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 3.9% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.1% |
| 08 | Travelers travelers.com | Insurers | 3.1% |
| 09 | biBERK biberk.com | Insurers | 2.4% |
| 10 | Nationwide nationwide.com | Insurers | 2.4% |
| 11 | Paychex paychex.com | Payroll platforms | 2.4% |
| 12 | State Farm statefarm.com | Insurers | 2.4% |
| 13 | US News usnews.com | Publishers | 2.4% |
| 14 | Chubb chubb.com | Insurers | 1.6% |
| 15 | Insureon insureon.com | Comparison sites | 1.6% |
| 16 | Inszone Insurance inszoneinsurance.com | Agencies | 1.6% |
| 17 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 18 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 19 | W. R. Berkley berkley.com | Insurers | 0.8% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 21 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.8% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 24 | completepayrollsolutions.com completepayrollsolutions.com | unknown | 0.8% |
| 25 | Cynet cynet.com | Security vendors | 0.8% |
| 26 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.8% |
| 27 | Farmers farmers.com | Insurers | 0.8% |
| 28 | Fortinet fortinet.com | Security vendors | 0.8% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 30 | HireChore hirechore.com | software | 0.8% |
| 31 | Hiscox hiscox.com | Insurers | 0.8% |
| 32 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 33 | Instagram instagram.com | Social | 0.8% |
| 34 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 35 | Liberty Mutual libertymutual.com | Insurers | 0.8% |
| 36 | National Indemnity nationalindemnity.com | Insurers | 0.8% |
| 37 | Nav nav.com | Banks | 0.8% |
| 38 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 39 | Progressive progressive.com | Insurers | 0.8% |
| 40 | Reddit reddit.com | Forums | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.