New York
United StatesThe Hartford leads both the organic results and the AI citations in New York, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.2 |
| 03 | Nationwide | 44.8 |
| 04 | NEXT Insurance | 39.8 |
| 05 | GEICO | 31.8 |
| 06 | Farmers | 27.3 |
| 07 | Farm Bureau Financial Services | 27.3 |
| 08 | biBERK | 18.2 |
| 09 | Thimble | 13.6 |
| 10 | Travelers | 13.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25.9% |
| 02 | NEXT Insurance | 19.8% |
| 03 | Progressive Commercial | 17.3% |
| 04 | GEICO | 11.1% |
| 05 | Allstate | 4.9% |
| 06 | Hiscox | 3.7% |
| 07 | Nationwide | 3.7% |
| 08 | Travelers | 2.5% |
| 09 | biBERK | 2.5% |
| 10 | Chubb | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.5% |
| 02 | aggregator | 12.8% |
| 03 | agency | 10.3% |
| 04 | forum | 10.3% |
| 05 | unknown | 8.2% |
| 06 | publisher | 4.1% |
| 07 | payroll | 3.6% |
| 08 | regulator | 3.1% |
| 09 | association | 1.5% |
| 10 | social | 1.5% |
| 11 | software | 1.5% |
| 12 | security vendor | 1% |
| 13 | financial institution | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.4% |
| 02 | The Hartford | 16.3% |
| 03 | Progressive | 10.2% |
| 04 | Progressive Commercial | 10.2% |
| 05 | Hiscox | 8.2% |
| 06 | Allstate | 6.1% |
| 07 | Nationwide | 6.1% |
| 08 | NEXT Insurance | 6.1% |
| 09 | Travelers | 6.1% |
| 10 | biBERK | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 6 | 4.9 |
| 02 | Buffalo | New Buffalo Insurance Agency, Inc. | 33.3% | 6 | 5 |
| 03 | New York | Silverline Insurance | 27.8% | 17 | 4.8 |
| 04 | Rochester | Freeway Insurance | 25% | 12 | 4.5 |
| 05 | Syracuse | MY Agency of CNY, Inc | 25% | 7 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 41.5% of cited sources and comparison sites are 12.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.8% |
| 02 | YouTube youtube.com | Forums | 8.7% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.2% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7.2% |
| 05 | GEICO geico.com | Insurers | 4.6% |
| 06 | Insureon insureon.com | Comparison sites | 4.1% |
| 07 | Allstate allstate.com | Insurers | 2.1% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 2.1% |
| 09 | TechInsurance techinsurance.com | Comparison sites | 2.1% |
| 10 | Facebook facebook.com | Social | 1.5% |
| 11 | Hiscox hiscox.com | Insurers | 1.5% |
| 12 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.5% |
| 13 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 14 | Nationwide nationwide.com | Insurers | 1.5% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 16 | US News usnews.com | Publishers | 1.5% |
| 17 | Wexford Insurance wexfordins.com | Agencies | 1.5% |
| 18 | ADP adp.com | Payroll platforms | 1% |
| 19 | biBERK biberk.com | Insurers | 1% |
| 20 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 1% |
| 21 | HireChore hirechore.com | software | 1% |
| 22 | Paychex paychex.com | Payroll platforms | 1% |
| 23 | Reddit reddit.com | Forums | 1% |
| 24 | Terrapin Insurance terrapininsurance.com | Agencies | 1% |
| 25 | Travelers travelers.com | Insurers | 1% |
| 26 | Wirefly wirefly.com | Comparison sites | 1% |
| 27 | Acrisure acrisure.com | Agencies | 0.5% |
| 28 | askerie.com askerie.com | unknown | 0.5% |
| 29 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 30 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 31 | Chubb chubb.com | Insurers | 0.5% |
| 32 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 33 | concentra.com concentra.com | unknown | 0.5% |
| 34 | constructionbusinessowner.com constructionbusinessowner.com | unknown | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.5% |
| 39 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 40 | Forbes Advisor forbes.com | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.