New Jersey
United StatesThe Hartford leads both the organic results and the AI citations in New Jersey, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 86.5 |
| 03 | biBERK | 83.5 |
| 04 | GEICO | 75.4 |
| 05 | NEXT Insurance | 47.3 |
| 06 | Nationwide | 23.9 |
| 07 | Farm Bureau Financial Services | 20.9 |
| 08 | Allstate | 15 |
| 09 | Chubb | 11 |
| 10 | Hiscox | 10.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 19.8% |
| 02 | Progressive Commercial | 18.7% |
| 03 | NEXT Insurance | 15.4% |
| 04 | GEICO | 12.1% |
| 05 | biBERK | 8.8% |
| 06 | Allstate | 5.5% |
| 07 | Nationwide | 4.4% |
| 08 | Hiscox | 3.3% |
| 09 | Travelers | 3.3% |
| 10 | Liberty Mutual | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.4% |
| 02 | aggregator | 15.8% |
| 03 | forum | 11.7% |
| 04 | publisher | 7.1% |
| 05 | agency | 5.6% |
| 06 | payroll | 4.6% |
| 07 | unknown | 4.1% |
| 08 | association | 1.5% |
| 09 | security vendor | 1.5% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20.3% |
| 02 | GEICO | 16.9% |
| 03 | Progressive | 10.2% |
| 04 | Progressive Commercial | 10.2% |
| 05 | Allstate | 6.8% |
| 06 | Hiscox | 6.8% |
| 07 | Nationwide | 6.8% |
| 08 | NEXT Insurance | 6.8% |
| 09 | Travelers | 5.1% |
| 10 | biBERK | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Newark | Halsey Street Agency Inc. | 32.4% | 9 | 4.3 |
| 02 | Jersey City | Freeway Insurance | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 46.4% of cited sources and comparison sites are 15.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.7% |
| 02 | The Hartford thehartford.com | Insurers | 9.2% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.1% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | biBERK biberk.com | Insurers | 4.1% |
| 07 | Insureon insureon.com | Comparison sites | 4.1% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 4.1% |
| 09 | Allstate allstate.com | Insurers | 2.6% |
| 10 | TechInsurance techinsurance.com | Comparison sites | 2.6% |
| 11 | Forbes Advisor forbes.com | Publishers | 2% |
| 12 | Nationwide nationwide.com | Insurers | 2% |
| 13 | Hiscox hiscox.com | Insurers | 1.5% |
| 14 | Travelers travelers.com | Insurers | 1.5% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 16 | US News usnews.com | Publishers | 1.5% |
| 17 | ADP adp.com | Payroll platforms | 1% |
| 18 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 19 | Wikipedia en.wikipedia.org | Publishers | 1% |
| 20 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 21 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 22 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 23 | Paychex paychex.com | Payroll platforms | 1% |
| 24 | Reddit reddit.com | Forums | 1% |
| 25 | State Farm statefarm.com | Insurers | 1% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 27 | Acrisure acrisure.com | Agencies | 0.5% |
| 28 | allcoinsurance.com allcoinsurance.com | unknown | 0.5% |
| 29 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 30 | brandonjbroderick.com brandonjbroderick.com | unknown | 0.5% |
| 31 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 32 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 33 | Cynet cynet.com | Security vendors | 0.5% |
| 34 | EDG Law edglaw.com | Law firms | 0.5% |
| 35 | Facebook facebook.com | Social | 0.5% |
| 36 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 37 | FirstHR firsthr.app | Payroll platforms | 0.5% |
| 38 | Fortinet fortinet.com | Security vendors | 0.5% |
| 39 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.5% |
| 40 | Insurance Information Institute iii.org | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.