New Jersey
United StatesProgressive Commercial leads the organic results in New Jersey. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 5.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 63.2 |
| 03 | The Hartford | 59.2 |
| 04 | GEICO | 37.6 |
| 05 | biBERK | 18.1 |
| 06 | W. R. Berkley | 16.2 |
| 07 | Hiscox | 15.2 |
| 08 | Progressive | 12.2 |
| 09 | Nationwide | 9.9 |
| 10 | Allstate | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22.9% |
| 02 | Progressive Commercial | 17.1% |
| 03 | Allstate | 11.4% |
| 04 | GEICO | 10% |
| 05 | NEXT Insurance | 10% |
| 06 | Nationwide | 5.7% |
| 07 | Travelers | 4.3% |
| 08 | biBERK | 4.3% |
| 09 | Chubb | 2.9% |
| 10 | State Farm | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.8% |
| 02 | forum | 17.7% |
| 03 | aggregator | 6.9% |
| 04 | publisher | 5.4% |
| 05 | payroll | 4.6% |
| 06 | agency | 3.8% |
| 07 | security vendor | 2.3% |
| 08 | financial institution | 1.5% |
| 09 | unknown | 1.5% |
| 10 | association | 0.8% |
| 11 | regulator | 0.8% |
| 12 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 23% |
| 02 | GEICO | 12.2% |
| 03 | NEXT Insurance | 10.8% |
| 04 | Allstate | 9.5% |
| 05 | Progressive | 9.5% |
| 06 | Progressive Commercial | 8.1% |
| 07 | Nationwide | 5.4% |
| 08 | Travelers | 5.4% |
| 09 | biBERK | 4.1% |
| 10 | Hiscox | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jersey City | Jersey City Auto Insurance | 22.2% | 12 | 5 |
| 02 | Newark | Halsey Street Agency Inc. | 33.3% | 8 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 53.8% of cited sources and comparison sites are 6.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 16.2% |
| 02 | The Hartford thehartford.com | Insurers | 12.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 9.2% |
| 04 | Allstate allstate.com | Insurers | 6.2% |
| 05 | GEICO geico.com | Insurers | 5.4% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 5.4% |
| 07 | Insureon insureon.com | Comparison sites | 3.1% |
| 08 | Nationwide nationwide.com | Insurers | 3.1% |
| 09 | biBERK biberk.com | Insurers | 2.3% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 2.3% |
| 11 | Paychex paychex.com | Payroll platforms | 2.3% |
| 12 | Travelers travelers.com | Insurers | 2.3% |
| 13 | US News usnews.com | Publishers | 2.3% |
| 14 | Chubb chubb.com | Insurers | 1.5% |
| 15 | Farmer Brown Insurance farmerbrown.com | Agencies | 1.5% |
| 16 | Inszone Insurance inszoneinsurance.com | Agencies | 1.5% |
| 17 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 18 | Reddit reddit.com | Forums | 1.5% |
| 19 | State Farm statefarm.com | Insurers | 1.5% |
| 20 | ASCE Insurance asceinsurance.com | Associations | 0.8% |
| 21 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 22 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 24 | communitysure.com communitysure.com | unknown | 0.8% |
| 25 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 26 | Cynet cynet.com | Security vendors | 0.8% |
| 27 | Direct Auto directauto.com | Insurers | 0.8% |
| 28 | Farmers farmers.com | Insurers | 0.8% |
| 29 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 30 | Fortinet fortinet.com | Security vendors | 0.8% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 32 | Hiscox hiscox.com | Insurers | 0.8% |
| 33 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 34 | Instagram instagram.com | Social | 0.8% |
| 35 | IRMI irmi.com | Publishers | 0.8% |
| 36 | Nav nav.com | Banks | 0.8% |
| 37 | nj.gov nj.gov | unknown | 0.8% |
| 38 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 39 | Progressive progressive.com | Insurers | 0.8% |
| 40 | QuickBooks quickbooks.intuit.com | Payroll platforms | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.