New Jersey
United StatesLiberty Mutual leads the organic results in New Jersey. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 73.8 |
| 03 | GEICO | 47 |
| 04 | Progressive | 29.2 |
| 05 | The General | 15.9 |
| 06 | AAA | 13.3 |
| 07 | TD Insurance | 4 |
| 08 | State Farm | 3.2 |
| 09 | Mercury Insurance | 3.2 |
| 10 | The Hartford | 2.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 22.7% |
| 02 | Liberty Mutual | 20.5% |
| 03 | GEICO | 15.9% |
| 04 | Progressive | 15.9% |
| 05 | State Farm | 4.5% |
| 06 | Travelers | 4.5% |
| 07 | AAA | 2.3% |
| 08 | Farmers | 2.3% |
| 09 | Lemonade | 2.3% |
| 10 | Mercury Insurance | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 15.9% |
| 03 | forum | 15.9% |
| 04 | publisher | 11.4% |
| 05 | agency | 2.3% |
| 06 | regulator | 2.3% |
| 07 | unknown | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.3% |
| 02 | Progressive | 17.3% |
| 03 | Allstate | 14.7% |
| 04 | Travelers | 9.3% |
| 05 | State Farm | 8% |
| 06 | USAA | 6.7% |
| 07 | COUNTRY Financial | 4% |
| 08 | Farmers | 4% |
| 09 | NJM | 4% |
| 10 | Auto-Owners | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jersey City | Jersey City Auto Insurance | 22.2% | 12 | 5 |
| 02 | Newark | Halsey Street Agency Inc. | 33.3% | 8 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 50% of cited sources and comparison sites are 15.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.6% |
| 02 | Allstate allstate.com | Insurers | 11.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 10.2% |
| 04 | GEICO geico.com | Insurers | 8% |
| 05 | Progressive progressive.com | Insurers | 8% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 5.7% |
| 07 | US News usnews.com | Publishers | 5.7% |
| 08 | CNBC cnbc.com | Publishers | 2.3% |
| 09 | LendingTree lendingtree.com | Comparison sites | 2.3% |
| 10 | Reddit reddit.com | Forums | 2.3% |
| 11 | State Farm statefarm.com | Insurers | 2.3% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.3% |
| 13 | Travelers travelers.com | Insurers | 2.3% |
| 14 | AAA ace.aaa.com | Insurers | 1.1% |
| 15 | AutoInsurance.com autoinsurance.com | Comparison sites | 1.1% |
| 16 | Compare.com compare.com | Comparison sites | 1.1% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 18 | Experian experian.com | Publishers | 1.1% |
| 19 | Farmers farmers.com | Insurers | 1.1% |
| 20 | Freeway Insurance freeway.com | Agencies | 1.1% |
| 21 | Illinois DOI idoi.illinois.gov | Regulators | 1.1% |
| 22 | InsureOne insureone.com | Agencies | 1.1% |
| 23 | Insurify insurify.com | Comparison sites | 1.1% |
| 24 | Lemonade lemonade.com | Insurers | 1.1% |
| 25 | Matic matic.com | Comparison sites | 1.1% |
| 26 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 27 | Michigan DIFS michigan.gov | Regulators | 1.1% |
| 28 | Money money.com | Publishers | 1.1% |
| 29 | Nationwide nationwide.com | Insurers | 1.1% |
| 30 | nj.gov nj.gov | unknown | 1.1% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 32 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 33 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 34 | The General thegeneral.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.