New Jersey
United StatesAllstate leads the organic results in New Jersey. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 82.1 |
| 03 | GEICO | 56.8 |
| 04 | Liberty Mutual | 36.6 |
| 05 | AAA | 33.9 |
| 06 | The General | 20.1 |
| 07 | State Farm | 19.8 |
| 08 | Mercury Insurance | 15.1 |
| 09 | Nationwide | 6.8 |
| 10 | Farmers | 6.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20.6% |
| 02 | GEICO | 14.7% |
| 03 | Allstate | 11.8% |
| 04 | Liberty Mutual | 11.8% |
| 05 | AAA | 5.9% |
| 06 | Farmers | 5.9% |
| 07 | Mercury Insurance | 5.9% |
| 08 | State Farm | 5.9% |
| 09 | Travelers | 5.9% |
| 10 | AssuranceAmerica | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.5% |
| 02 | aggregator | 29.6% |
| 03 | publisher | 25% |
| 04 | agency | 4.6% |
| 05 | forum | 4.6% |
| 06 | regulator | 1.9% |
| 07 | unknown | 1.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.9% |
| 02 | Progressive | 19.6% |
| 03 | Allstate | 8.7% |
| 04 | State Farm | 8.7% |
| 05 | Travelers | 8.7% |
| 06 | AAA | 6.5% |
| 07 | USAA | 6.5% |
| 08 | Erie Insurance | 4.3% |
| 09 | Farmers | 4.3% |
| 10 | Nationwide | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jersey City | Freeway Insurance | 38.9% | 11 | 4.9 |
| 02 | Newark | Halsey Street Agency Inc. | 33.3% | 6 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 31.5% of cited sources and comparison sites are 29.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 13.9% |
| 02 | US News usnews.com | Publishers | 8.3% |
| 03 | Progressive progressive.com | Insurers | 6.5% |
| 04 | Forbes Advisor forbes.com | Publishers | 5.6% |
| 05 | GEICO geico.com | Insurers | 4.6% |
| 06 | The Zebra thezebra.com | Comparison sites | 4.6% |
| 07 | Allstate allstate.com | Insurers | 3.7% |
| 08 | CNBC cnbc.com | Publishers | 3.7% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.7% |
| 10 | MarketWatch marketwatch.com | Publishers | 3.7% |
| 11 | Way.com way.com | Comparison sites | 3.7% |
| 12 | YouTube youtube.com | Forums | 3.7% |
| 13 | Farmers farmers.com | Insurers | 1.9% |
| 14 | Insurance.com insurance.com | Comparison sites | 1.9% |
| 15 | Insurify insurify.com | Comparison sites | 1.9% |
| 16 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 17 | State Farm statefarm.com | Insurers | 1.9% |
| 18 | Travelers travelers.com | Insurers | 1.9% |
| 19 | WalletHub wallethub.com | Comparison sites | 1.9% |
| 20 | AAA ace.aaa.com | Insurers | 0.9% |
| 21 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.9% |
| 22 | AssuranceAmerica assuranceamerica.com | Insurers | 0.9% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 24 | caredge.com caredge.com | unknown | 0.9% |
| 25 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.9% |
| 26 | Compare.com compare.com | Comparison sites | 0.9% |
| 27 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 28 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 29 | Experian experian.com | Publishers | 0.9% |
| 30 | howmuch.net howmuch.net | unknown | 0.9% |
| 31 | Insure On The Spot insureonthespot.com | Agencies | 0.9% |
| 32 | Jalopnik jalopnik.com | Publishers | 0.9% |
| 33 | Lemonade lemonade.com | Insurers | 0.9% |
| 34 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 35 | Money money.com | Publishers | 0.9% |
| 36 | AAA mwg.aaa.com | Insurers | 0.9% |
| 37 | Georgia OCI oci.georgia.gov | Regulators | 0.9% |
| 38 | Plymouth Rock plymouthrock.com | Insurers | 0.9% |
| 39 | Reddit reddit.com | Forums | 0.9% |
| 40 | Shamieh Law shamiehlaw.com | Law firms | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.