New Jersey
United StatesAllstate leads the organic results in New Jersey. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 43.3 |
| 03 | Liberty Mutual | 30.3 |
| 04 | AAA | 25.3 |
| 05 | GEICO | 20.8 |
| 06 | Mercury Insurance | 18.9 |
| 07 | The General | 13 |
| 08 | Farmers | 7.2 |
| 09 | State Farm | 7.2 |
| 10 | SafeAuto | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.2% |
| 02 | GEICO | 15.2% |
| 03 | Liberty Mutual | 15.2% |
| 04 | Allstate | 9.1% |
| 05 | Plymouth Rock | 6.1% |
| 06 | State Farm | 6.1% |
| 07 | AAA | 3% |
| 08 | Alpha Direct | 3% |
| 09 | Amica | 3% |
| 10 | Farmers | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 32.4% |
| 02 | carrier | 31.4% |
| 03 | forum | 11.4% |
| 04 | publisher | 11.4% |
| 05 | unknown | 5.7% |
| 06 | agency | 2.9% |
| 07 | law firm | 1.9% |
| 08 | social | 1.9% |
| 09 | software | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 17.8% |
| 03 | USAA | 11.1% |
| 04 | Nationwide | 8.9% |
| 05 | State Farm | 8.9% |
| 06 | Travelers | 8.9% |
| 07 | Allstate | 6.7% |
| 08 | NJM | 4.4% |
| 09 | AAA | 2.2% |
| 10 | Amica | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Jersey and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Newark | Halsey Street Agency Inc. | 32.4% | 9 | 4.3 |
| 02 | Jersey City | Freeway Insurance | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Jersey, insurers are 31.4% of cited sources and comparison sites are 32.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 6.7% |
| 02 | Insurify insurify.com | Comparison sites | 5.7% |
| 03 | Progressive progressive.com | Insurers | 5.7% |
| 04 | GEICO geico.com | Insurers | 4.8% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 4.8% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 4.8% |
| 07 | US News usnews.com | Publishers | 4.8% |
| 08 | Insurance.com insurance.com | Comparison sites | 3.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 10 | Allstate allstate.com | Insurers | 2.9% |
| 11 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 12 | Reddit reddit.com | Forums | 2.9% |
| 13 | WalletHub wallethub.com | Comparison sites | 2.9% |
| 14 | Compare.com compare.com | Comparison sites | 1.9% |
| 15 | Experian experian.com | Publishers | 1.9% |
| 16 | Plymouth Rock plymouthrock.com | Insurers | 1.9% |
| 17 | Quora quora.com | Forums | 1.9% |
| 18 | State Farm statefarm.com | Insurers | 1.9% |
| 19 | Wall Street Journal wsj.com | Publishers | 1.9% |
| 20 | AAA acg.aaa.com | Insurers | 1% |
| 21 | Amica amica.com | Insurers | 1% |
| 22 | attachedcars.com attachedcars.com | unknown | 1% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 24 | Alpha Direct blog.alphadirect.co.bw | Insurers | 1% |
| 25 | CarInsurance.com carinsurance.com | Comparison sites | 1% |
| 26 | clearsurance.com clearsurance.com | unknown | 1% |
| 27 | detroitnews.com detroitnews.com | unknown | 1% |
| 28 | Facebook facebook.com | Social | 1% |
| 29 | Farmers farmers.com | Insurers | 1% |
| 30 | Faroway faroway.ai | software | 1% |
| 31 | Forbes Advisor forbes.com | Publishers | 1% |
| 32 | Gallon Law gallonlaw.com | Law firms | 1% |
| 33 | Insurance Information Institute iii.org | Publishers | 1% |
| 34 | Instagram instagram.com | Social | 1% |
| 35 | insuranceopedia.com insuranceopedia.com | unknown | 1% |
| 36 | Insure.com insure.com | Comparison sites | 1% |
| 37 | Jerry jerry.ai | Comparison sites | 1% |
| 38 | Kistler Law Firm kistlerlawfirm.com | Law firms | 1% |
| 39 | Leavitt Group leavitt.com | Agencies | 1% |
| 40 | Lemonade lemonade.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Jersey leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.