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Car insurance Home insurance Business insurance Same geography, three lines
CT
Car insurance board · September 2026

Connecticut

United States
Searches tracked
19
AI Overview rate
78.9%
Sources per answer
8.5
Locator United States

Car insurance in Connecticut: who ranks, and who gets cited

Allstate leads the organic results in Connecticut. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 8.5 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO GEICO Cited in 19.6% of carrier citations
Discipline 03 · Best local SEO Durango Insurance Agency Bridgeport CT 13.9% of map slots across 2 metros

Organic visibility

Indexed to the Connecticut leader
Organic visibility by carrier in Connecticut, auto insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 62.3
03 GEICO 58.4
04 Liberty Mutual 35
05 AAA 18.4
06 Mercury Insurance 14.4
07 State Farm 10.4
08 The General 9.5
09 Farmers 5.3
10 Cincinnati Insurance 5.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Connecticut, auto insurance, September 2026
#CarrierShare of carrier citations
01 GEICO 19.6%
02 Progressive 17.6%
03 Liberty Mutual 15.7%
04 Allstate 13.7%
05 Nationwide 5.9%
06 State Farm 5.9%
07 Farmers 3.9%
08 The General 3.9%
09 AAA 2%
10 Direct Auto 2%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Connecticut, auto insurance, September 2026
#Source typeShare of citations
01 carrier 39.8%
02 aggregator 24.2%
03 publisher 17.2%
04 forum 10.2%
05 agency 3.9%
06 unknown 2.3%
07 law firm 1.6%
08 regulator 0.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Connecticut, auto insurance, September 2026
#CarrierShare of mentions
01 GEICO 19.3%
02 Progressive 17.5%
03 Allstate 12.3%
04 Nationwide 12.3%
05 Travelers 10.5%
06 USAA 10.5%
07 State Farm 8.8%
08 AAA 1.8%
09 Erie Insurance 1.8%
10 Farmers 1.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Connecticut, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
head 0%
near me 0%
Connecticut · Auto · 19 captures · Jul 2026

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Local pack by metro

2 metros measured in Connecticut
Local pack leader in each Connecticut metro, September 2026
#MetroLeading business Share of slotsBusinessesRating
01 Bridgeport Durango Insurance Agency Bridgeport CT 27.8% 7 4.6
02 Hartford 72 Main Insurance 27.8% 11 3.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Connecticut, insurers are 39.8% of cited sources and comparison sites are 24.2%.

Every domain cited in AI answers for Connecticut, September 2026
#SourceType Share of citations
01 US News
usnews.com
Publishers
8.6%
02 YouTube
youtube.com
Forums
8.6%
03 GEICO
geico.com
Insurers
7.8%
04 Progressive
progressive.com
Insurers
7%
05 Insurify
insurify.com
Comparison sites
6.2%
06 Liberty Mutual
libertymutual.com
Insurers
6.2%
07 NerdWallet
nerdwallet.com
Comparison sites
6.2%
08 Allstate
allstate.com
Insurers
5.5%
09 The Zebra
thezebra.com
Comparison sites
3.1%
10 Compare.com
compare.com
Comparison sites
2.3%
11 Nationwide
nationwide.com
Insurers
2.3%
12 State Farm
statefarm.com
Insurers
2.3%
13 A-MAX Auto Insurance
amaxinsurance.com
Agencies
1.6%
14 Consumer Reports
consumerreports.org
Publishers
1.6%
15 Farmers
farmers.com
Insurers
1.6%
16 Forbes Advisor
forbes.com
Publishers
1.6%
17 Insure.com
insure.com
Comparison sites
1.6%
18 LendingTree
lendingtree.com
Comparison sites
1.6%
19 MarketWatch
marketwatch.com
Publishers
1.6%
20 Ramsey Solutions
ramseysolutions.com
Publishers
1.6%
21 Reddit
reddit.com
Forums
1.6%
22 The General
thegeneral.com
Insurers
1.6%
23 AAA
acg.aaa.com
Insurers
0.8%
24 Baldwin Risk Partners
baldwin.com
Agencies
0.8%
25 cga.ct.gov
cga.ct.gov
unknown
0.8%
26 CNBC
cnbc.com
Publishers
0.8%
27 Direct Auto
directauto.com
Insurers
0.8%
28 Experian
experian.com
Publishers
0.8%
29 Gallon Law
gallonlaw.com
Law firms
0.8%
30 Illinois DOI
idoi.illinois.gov
Regulators
0.8%
31 Insurance.com
insurance.com
Comparison sites
0.8%
32 Leavitt Group
leavitt.com
Agencies
0.8%
33 Lemonade
lemonade.com
Insurers
0.8%
34 Mercury Insurance
mercuryinsurance.com
Insurers
0.8%
35 Nsure
nsure.com
Comparison sites
0.8%
36 Plymouth Rock
plymouthrock.com
Insurers
0.8%
37 Policygenius
policygenius.com
Comparison sites
0.8%
38 portal.ct.gov
portal.ct.gov
unknown
0.8%
39 Pronto Insurance
prontoinsurance.com
Insurers
0.8%
40 Razor Insurance
razorinsurance.com
Agencies
0.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Connecticut leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.