Rhode Island
United StatesLiberty Mutual leads both the organic results and the AI citations in Rhode Island, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 85.3 |
| 03 | GEICO | 36.6 |
| 04 | Progressive | 36.1 |
| 05 | Nationwide | 16.6 |
| 06 | Farmers | 13.1 |
| 07 | AAA | 9.9 |
| 08 | The General | 5 |
| 09 | SafeAuto | 3.7 |
| 10 | Mercury Insurance | 3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 23.8% |
| 02 | Allstate | 19% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | Farmers | 7.1% |
| 06 | AAA | 2.4% |
| 07 | Amica | 2.4% |
| 08 | Lemonade | 2.4% |
| 09 | MAPFRE | 2.4% |
| 10 | Mercury Insurance | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.2% |
| 02 | forum | 19.5% |
| 03 | aggregator | 14.6% |
| 04 | publisher | 8.5% |
| 05 | unknown | 3.7% |
| 06 | agency | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.1% |
| 02 | GEICO | 15.7% |
| 03 | Allstate | 11.4% |
| 04 | Travelers | 10% |
| 05 | USAA | 8.6% |
| 06 | Liberty Mutual | 5.7% |
| 07 | State Farm | 5.7% |
| 08 | Farmers | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | Auto-Owners | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Providence | Cross Insurance | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 51.2% of cited sources and comparison sites are 14.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.9% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 12.2% |
| 03 | Allstate allstate.com | Insurers | 9.8% |
| 04 | GEICO geico.com | Insurers | 7.3% |
| 05 | Progressive progressive.com | Insurers | 7.3% |
| 06 | The Zebra thezebra.com | Comparison sites | 6.1% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 4.9% |
| 08 | US News usnews.com | Publishers | 4.9% |
| 09 | Farmers farmers.com | Insurers | 3.7% |
| 10 | Reddit reddit.com | Forums | 3.7% |
| 11 | AAA ace.aaa.com | Insurers | 1.2% |
| 12 | Amica amica.com | Insurers | 1.2% |
| 13 | atlasinsurancerochester.com atlasinsurancerochester.com | unknown | 1.2% |
| 14 | CNBC cnbc.com | Publishers | 1.2% |
| 15 | Compare.com compare.com | Comparison sites | 1.2% |
| 16 | Consumer Reports consumerreports.org | Publishers | 1.2% |
| 17 | Experian experian.com | Publishers | 1.2% |
| 18 | Freeway Insurance freeway.com | Agencies | 1.2% |
| 19 | Lemonade lemonade.com | Insurers | 1.2% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 21 | MAPFRE mapfreinsurance.com | Insurers | 1.2% |
| 22 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 23 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 24 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 25 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 26 | Schneiderman Insurance schneidermaninsurance.com | Agencies | 1.2% |
| 27 | State Farm statefarm.com | Insurers | 1.2% |
| 28 | The General thegeneral.com | Insurers | 1.2% |
| 29 | Travelers travelers.com | Insurers | 1.2% |
| 30 | wvinsurance.gov wvinsurance.gov | unknown | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.