Rhode Island
United StatesProgressive leads the organic results in Rhode Island. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive | 100 |
| 02 | Lemonade | 90 |
| 03 | Allstate | 75 |
| 04 | Direct Auto | 62 |
| 05 | State Farm | 30 |
| 06 | The General | 30 |
| 07 | Dairyland | 29.5 |
| 08 | Liberty Mutual | 27.5 |
| 09 | Mercury Insurance | 22 |
| 10 | GEICO | 20 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 18.5% |
| 02 | Liberty Mutual | 18.5% |
| 03 | Allstate | 14.8% |
| 04 | Progressive | 11.1% |
| 05 | Nationwide | 7.4% |
| 06 | Amica | 3.7% |
| 07 | Farmers | 3.7% |
| 08 | Lemonade | 3.7% |
| 09 | MAPFRE | 3.7% |
| 10 | Mercury Insurance | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 30.9% |
| 02 | carrier | 28.7% |
| 03 | forum | 13.8% |
| 04 | publisher | 12.8% |
| 05 | unknown | 8.5% |
| 06 | agency | 2.1% |
| 07 | social | 2.1% |
| 08 | law firm | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18% |
| 02 | Progressive | 16% |
| 03 | Allstate | 12% |
| 04 | State Farm | 12% |
| 05 | USAA | 10% |
| 06 | Nationwide | 8% |
| 07 | Travelers | 6% |
| 08 | Amica | 4% |
| 09 | COUNTRY Financial | 2% |
| 10 | Erie Insurance | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Providence | Cross Insurance | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 28.7% of cited sources and comparison sites are 30.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 6.4% |
| 02 | GEICO geico.com | Insurers | 5.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 5.3% |
| 04 | Quora quora.com | Forums | 5.3% |
| 05 | US News usnews.com | Publishers | 5.3% |
| 06 | Allstate allstate.com | Insurers | 4.3% |
| 07 | Insurance.com insurance.com | Comparison sites | 4.3% |
| 08 | Insure.com insure.com | Comparison sites | 4.3% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.3% |
| 10 | Compare.com compare.com | Comparison sites | 3.2% |
| 11 | Experian experian.com | Publishers | 3.2% |
| 12 | Progressive progressive.com | Insurers | 3.2% |
| 13 | Reddit reddit.com | Forums | 3.2% |
| 14 | YouTube youtube.com | Forums | 3.2% |
| 15 | CNBC cnbc.com | Publishers | 2.1% |
| 16 | Facebook facebook.com | Social | 2.1% |
| 17 | Nationwide nationwide.com | Insurers | 2.1% |
| 18 | The Zebra thezebra.com | Comparison sites | 2.1% |
| 19 | ValuePenguin valuepenguin.com | Comparison sites | 2.1% |
| 20 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.1% |
| 21 | Amica amica.com | Insurers | 1.1% |
| 22 | billcoatslaw.com billcoatslaw.com | unknown | 1.1% |
| 23 | ChooseFI choosefi.com | Forums | 1.1% |
| 24 | eInsurance einsurance.com | Comparison sites | 1.1% |
| 25 | Farmers farmers.com | Insurers | 1.1% |
| 26 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 27 | Gallon Law gallonlaw.com | Law firms | 1.1% |
| 28 | Insurance Business insurancebusinessmag.com | Publishers | 1.1% |
| 29 | insuranceopedia.com insuranceopedia.com | unknown | 1.1% |
| 30 | JustAnswer justanswer.com | Forums | 1.1% |
| 31 | kansascity.com kansascity.com | unknown | 1.1% |
| 32 | kirshenbaumri.com kirshenbaumri.com | unknown | 1.1% |
| 33 | Leavitt Group leavitt.com | Agencies | 1.1% |
| 34 | Lemonade lemonade.com | Insurers | 1.1% |
| 35 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 36 | MAPFRE mapfreinsurance.com | Insurers | 1.1% |
| 37 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 38 | mfclaw.com mfclaw.com | unknown | 1.1% |
| 39 | ri-insurance.com ri-insurance.com | unknown | 1.1% |
| 40 | State Farm statefarm.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.