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Car insurance board · August 2026

Rhode Island

United States
Searches tracked
19
AI Overview rate
73.7%
Sources per answer
8.1
Locator United States

Car insurance in Rhode Island: who ranks, and who gets cited

Allstate leads the organic results in Rhode Island. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 8.1 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Liberty Mutual Cited in 19.4% of carrier citations
Discipline 03 · Best local SEO Cross Insurance 25% of map slots across 1 metro

Organic visibility

Indexed to the Rhode Island leader
Organic visibility by carrier in Rhode Island, auto insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 68.6
03 GEICO 57.1
04 Liberty Mutual 36.9
05 AAA 27.1
06 The General 23.6
07 Mercury Insurance 23.2
08 State Farm 16.8
09 SafeAuto 7.5
10 Farmers 5.9

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Rhode Island, auto insurance, August 2026
#CarrierShare of carrier citations
01 Liberty Mutual 19.4%
02 Progressive 19.4%
03 Allstate 16.7%
04 State Farm 8.3%
05 Farmers 5.6%
06 GEICO 5.6%
07 Mercury Insurance 5.6%
08 Nationwide 5.6%
09 AAA 2.8%
10 Lemonade 2.8%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Rhode Island, auto insurance, August 2026
#Source typeShare of citations
01 carrier 31.6%
02 aggregator 28.9%
03 publisher 15.8%
04 forum 14%
05 agency 4.4%
06 regulator 1.8%
07 social 1.8%
08 law firm 0.9%
09 unknown 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Rhode Island, auto insurance, August 2026
#CarrierShare of mentions
01 Progressive 20%
02 GEICO 16.7%
03 Travelers 11.7%
04 State Farm 10%
05 USAA 10%
06 Allstate 6.7%
07 Farmers 5%
08 Nationwide 5%
09 Liberty Mutual 3.3%
10 AAA 1.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Rhode Island, August 2026
Search intentReturned an AI Overview
unclassified 73.7%
Rhode Island · Auto · 19 captures · Jul 2026

Not on these boards?

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Local pack by metro

1 metro measured in Rhode Island
Local pack leader in each Rhode Island metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Providence Cross Insurance 25% 9 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

39 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 31.6% of cited sources and comparison sites are 28.9%.

Every domain cited in AI answers for Rhode Island, August 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
11.4%
02 YouTube
youtube.com
Forums
9.6%
03 The Zebra
thezebra.com
Comparison sites
7%
04 Liberty Mutual
libertymutual.com
Insurers
6.1%
05 Progressive
progressive.com
Insurers
6.1%
06 US News
usnews.com
Publishers
6.1%
07 Allstate
allstate.com
Insurers
5.3%
08 Reddit
reddit.com
Forums
4.4%
09 Insurify
insurify.com
Comparison sites
3.5%
10 LendingTree
lendingtree.com
Comparison sites
2.6%
11 MarketWatch
marketwatch.com
Publishers
2.6%
12 State Farm
statefarm.com
Insurers
2.6%
13 Baldwin Risk Partners
baldwin.com
Agencies
1.8%
14 CNBC
cnbc.com
Publishers
1.8%
15 Compare.com
compare.com
Comparison sites
1.8%
16 Facebook
facebook.com
Social
1.8%
17 Farmers
farmers.com
Insurers
1.8%
18 Forbes Advisor
forbes.com
Publishers
1.8%
19 GEICO
geico.com
Insurers
1.8%
20 Mercury Insurance
mercuryinsurance.com
Insurers
1.8%
21 Money
money.com
Publishers
1.8%
22 Nationwide
nationwide.com
Insurers
1.8%
23 a-abana.com
a-abana.com
unknown
0.9%
24 AAA
ace.aaa.com
Insurers
0.9%
25 Consumer Reports
consumerreports.org
Publishers
0.9%
26 Dimonda
dimonda.com
Agencies
0.9%
27 Experian
experian.com
Publishers
0.9%
28 Insurance.com
insurance.com
Comparison sites
0.9%
29 Insure On The Spot
insureonthespot.com
Agencies
0.9%
30 Leavitt Group
leavitt.com
Agencies
0.9%
31 Lemonade
lemonade.com
Insurers
0.9%
32 Georgia OCI
oci.georgia.gov
Regulators
0.9%
33 Policygenius
policygenius.com
Comparison sites
0.9%
34 Shamieh Law
shamiehlaw.com
Law firms
0.9%
35 Texas Dept. of Insurance
tdi.texas.gov
Regulators
0.9%
36 The General
thegeneral.com
Insurers
0.9%
37 Travelers
travelers.com
Insurers
0.9%
38 WalletHub
wallethub.com
Comparison sites
0.9%
39 Wawanesa
wawanesa.com
Insurers
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.