New Hampshire
United StatesProgressive leads the organic results in New Hampshire. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive | 100 |
| 02 | Allstate | 78 |
| 03 | Liberty Mutual | 60.1 |
| 04 | GEICO | 56.9 |
| 05 | Farmers | 23.5 |
| 06 | Dairyland | 23.5 |
| 07 | Plymouth Rock | 23.5 |
| 08 | Mercury Insurance | 17.6 |
| 09 | AAA | 15.7 |
| 10 | Direct Auto | 11.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 18.9% |
| 02 | Liberty Mutual | 16.2% |
| 03 | Allstate | 13.5% |
| 04 | Progressive | 13.5% |
| 05 | State Farm | 8.1% |
| 06 | Direct Auto | 5.4% |
| 07 | Mercury Insurance | 5.4% |
| 08 | Nationwide | 5.4% |
| 09 | Alpha Direct | 2.7% |
| 10 | Amica | 2.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.1% |
| 02 | aggregator | 29.4% |
| 03 | publisher | 11.8% |
| 04 | forum | 10.1% |
| 05 | unknown | 10.1% |
| 06 | agency | 3.4% |
| 07 | law firm | 1.7% |
| 08 | social | 1.7% |
| 09 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.7% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 13.6% |
| 04 | Nationwide | 9.1% |
| 05 | State Farm | 9.1% |
| 06 | Travelers | 6.8% |
| 07 | USAA | 6.8% |
| 08 | AAA | 2.3% |
| 09 | Amica | 2.3% |
| 10 | Erie Insurance | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 31.1% of cited sources and comparison sites are 29.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 6.7% |
| 02 | GEICO geico.com | Insurers | 5.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 5% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 5% |
| 05 | Allstate allstate.com | Insurers | 4.2% |
| 06 | Progressive progressive.com | Insurers | 4.2% |
| 07 | Reddit reddit.com | Forums | 4.2% |
| 08 | US News usnews.com | Publishers | 3.4% |
| 09 | YouTube youtube.com | Forums | 3.4% |
| 10 | Compare.com compare.com | Comparison sites | 2.5% |
| 11 | Experian experian.com | Publishers | 2.5% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 13 | State Farm statefarm.com | Insurers | 2.5% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.5% |
| 15 | WalletHub wallethub.com | Comparison sites | 2.5% |
| 16 | Boston 25 News boston25news.com | Publishers | 1.7% |
| 17 | CNBC cnbc.com | Publishers | 1.7% |
| 18 | Direct Auto directauto.com | Insurers | 1.7% |
| 19 | Facebook facebook.com | Social | 1.7% |
| 20 | Jerry jerry.ai | Comparison sites | 1.7% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.7% |
| 22 | Nationwide nationwide.com | Insurers | 1.7% |
| 23 | ValuePenguin valuepenguin.com | Comparison sites | 1.7% |
| 24 | 3R Insurance 3rinsurance.com | Agencies | 0.8% |
| 25 | advisement.com advisement.com | unknown | 0.8% |
| 26 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 27 | Amica amica.com | Insurers | 0.8% |
| 28 | AOL aol.com | Publishers | 0.8% |
| 29 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.8% |
| 30 | blueskyinsure.com blueskyinsure.com | unknown | 0.8% |
| 31 | Bogleheads bogleheads.org | Forums | 0.8% |
| 32 | CarInsurance.com carinsurance.com | Comparison sites | 0.8% |
| 33 | converter.brightcoding.dev converter.brightcoding.dev | unknown | 0.8% |
| 34 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 35 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.8% |
| 36 | FinanceBuzz financebuzz.com | Publishers | 0.8% |
| 37 | Finhabits finhabits.com | Comparison sites | 0.8% |
| 38 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 39 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 40 | halpertinsurance.com halpertinsurance.com | unknown | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.