New Hampshire
United StatesAllstate leads the organic results in New Hampshire. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 55.8 |
| 03 | GEICO | 36.7 |
| 04 | Liberty Mutual | 28.7 |
| 05 | State Farm | 20.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.9 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | Allstate | 13% |
| 03 | GEICO | 13% |
| 04 | Kin Insurance | 9.3% |
| 05 | Liberty Mutual | 9.3% |
| 06 | Nationwide | 7.4% |
| 07 | State Farm | 5.6% |
| 08 | Mercury Insurance | 3.7% |
| 09 | Travelers | 3.7% |
| 10 | AAA | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.2% |
| 02 | aggregator | 19.6% |
| 03 | publisher | 15.2% |
| 04 | forum | 11.6% |
| 05 | financial institution | 1.8% |
| 06 | regulator | 1.8% |
| 07 | agency | 0.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18% |
| 02 | Allstate | 16% |
| 03 | GEICO | 14% |
| 04 | Nationwide | 10% |
| 05 | State Farm | 8% |
| 06 | USAA | 6% |
| 07 | Amica | 4% |
| 08 | Lemonade | 4% |
| 09 | Travelers | 4% |
| 10 | AAA | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| cost | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 48.2% of cited sources and comparison sites are 19.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.7% |
| 02 | US News usnews.com | Publishers | 8.9% |
| 03 | Progressive progressive.com | Insurers | 8% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7.1% |
| 05 | Allstate allstate.com | Insurers | 6.2% |
| 06 | GEICO geico.com | Insurers | 6.2% |
| 07 | Kin Insurance kin.com | Insurers | 4.5% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.5% |
| 09 | Nationwide nationwide.com | Insurers | 3.6% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.6% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.7% |
| 12 | Matic matic.com | Comparison sites | 2.7% |
| 13 | State Farm statefarm.com | Insurers | 2.7% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 15 | Yahoo Finance finance.yahoo.com | Publishers | 1.8% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.8% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 1.8% |
| 18 | Travelers travelers.com | Insurers | 1.8% |
| 19 | American Family amfam.com | Insurers | 0.9% |
| 20 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 21 | Bravera Bank bravera.bank | Banks | 0.9% |
| 22 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 24 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 25 | Farmers farmers.com | Insurers | 0.9% |
| 26 | Homesite go.homesite.com | Insurers | 0.9% |
| 27 | Lemonade lemonade.com | Insurers | 0.9% |
| 28 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 29 | Liberty Bank libertybank.com | Banks | 0.9% |
| 30 | Money money.com | Publishers | 0.9% |
| 31 | AAA mwg.aaa.com | Insurers | 0.9% |
| 32 | NCMIC ncmic.com | Insurers | 0.9% |
| 33 | NJM njm.com | Insurers | 0.9% |
| 34 | Nsure nsure.com | Comparison sites | 0.9% |
| 35 | Reddit reddit.com | Forums | 0.9% |
| 36 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 37 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 38 | The Hartford thehartford.com | Insurers | 0.9% |
| 39 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.