New Hampshire
United StatesAllstate leads both the organic results and the AI citations in New Hampshire, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50.7 |
| 03 | GEICO | 40.3 |
| 04 | State Farm | 26.5 |
| 05 | Liberty Mutual | 20.9 |
| 06 | Kin Insurance | 13.7 |
| 07 | Mercury Insurance | 12.6 |
| 08 | Travelers | 11.4 |
| 09 | Hippo | 6.5 |
| 10 | NJM | 5.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.3% |
| 02 | Progressive | 14% |
| 03 | GEICO | 11.6% |
| 04 | Kin Insurance | 11.6% |
| 05 | Mercury Insurance | 7% |
| 06 | Hippo | 4.7% |
| 07 | Lemonade | 4.7% |
| 08 | Liberty Mutual | 4.7% |
| 09 | Travelers | 4.7% |
| 10 | American Family | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.4% |
| 02 | aggregator | 23% |
| 03 | publisher | 18.4% |
| 04 | forum | 6.9% |
| 05 | regulator | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 18.2% |
| 02 | Progressive | 15.9% |
| 03 | State Farm | 13.6% |
| 04 | GEICO | 11.4% |
| 05 | Hippo | 6.8% |
| 06 | USAA | 6.8% |
| 07 | Amica | 4.5% |
| 08 | Lemonade | 4.5% |
| 09 | Travelers | 4.5% |
| 10 | Chubb | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 49.4% of cited sources and comparison sites are 23%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.5% |
| 02 | US News usnews.com | Publishers | 10.3% |
| 03 | Allstate allstate.com | Insurers | 8% |
| 04 | Progressive progressive.com | Insurers | 6.9% |
| 05 | GEICO geico.com | Insurers | 5.7% |
| 06 | Kin Insurance kin.com | Insurers | 5.7% |
| 07 | Forbes Advisor forbes.com | Publishers | 3.4% |
| 08 | Insurify insurify.com | Comparison sites | 3.4% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.4% |
| 10 | Reddit reddit.com | Forums | 3.4% |
| 11 | YouTube youtube.com | Forums | 3.4% |
| 12 | Hippo hippo.com | Insurers | 2.3% |
| 13 | Lemonade lemonade.com | Insurers | 2.3% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 2.3% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.3% |
| 16 | Travelers travelers.com | Insurers | 2.3% |
| 17 | American Family amfam.com | Insurers | 1.1% |
| 18 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 19 | CNBC cnbc.com | Publishers | 1.1% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 23 | Insurance Information Institute iii.org | Publishers | 1.1% |
| 24 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 25 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 27 | Matic matic.com | Comparison sites | 1.1% |
| 28 | Nationwide nationwide.com | Insurers | 1.1% |
| 29 | NJM njm.com | Insurers | 1.1% |
| 30 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 31 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | State Farm statefarm.com | Insurers | 1.1% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 35 | The Hartford thehartford.com | Insurers | 1.1% |
| 36 | TruStage trustage.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.