New Hampshire
United StatesLiberty Mutual leads the organic results in New Hampshire. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 49 |
| 03 | Hippo | 29 |
| 04 | GEICO | 18.8 |
| 05 | Allstate | 18.2 |
| 06 | Auto-Owners | 18.2 |
| 07 | NJM | 11.7 |
| 08 | Plymouth Rock | 9.1 |
| 09 | The Hartford | 6.1 |
| 10 | Kin Insurance | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Liberty Mutual | 13.3% |
| 03 | Allstate | 10% |
| 04 | Kin Insurance | 10% |
| 05 | GEICO | 6.7% |
| 06 | State Farm | 6.7% |
| 07 | Travelers | 6.7% |
| 08 | Grange Insurance | 3.3% |
| 09 | Mercury Insurance | 3.3% |
| 10 | NJM | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.5% |
| 02 | aggregator | 16.7% |
| 03 | forum | 13.6% |
| 04 | publisher | 12.1% |
| 05 | social | 4.5% |
| 06 | unknown | 4.5% |
| 07 | regulator | 1.5% |
| 08 | security vendor | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.4% |
| 02 | State Farm | 8.2% |
| 03 | USAA | 8.2% |
| 04 | Allstate | 6.1% |
| 05 | GEICO | 6.1% |
| 06 | Liberty Mutual | 6.1% |
| 07 | Nationwide | 6.1% |
| 08 | Travelers | 6.1% |
| 09 | Auto-Owners | 6.1% |
| 10 | Amica | 4.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Hampshire and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Hampshire, insurers are 45.5% of cited sources and comparison sites are 16.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.1% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.1% |
| 03 | Progressive progressive.com | Insurers | 9.1% |
| 04 | US News usnews.com | Publishers | 9.1% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.1% |
| 06 | Allstate allstate.com | Insurers | 4.5% |
| 07 | Kin Insurance kin.com | Insurers | 4.5% |
| 08 | Facebook facebook.com | Social | 3% |
| 09 | GEICO geico.com | Insurers | 3% |
| 10 | State Farm statefarm.com | Insurers | 3% |
| 11 | The Zebra thezebra.com | Comparison sites | 3% |
| 12 | Travelers travelers.com | Insurers | 3% |
| 13 | businessinsider.com businessinsider.com | unknown | 1.5% |
| 14 | cali-energy.com cali-energy.com | unknown | 1.5% |
| 15 | South Carolina DOI doi.sc.gov | Regulators | 1.5% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 17 | Grange Insurance grangeinsurance.com | Insurers | 1.5% |
| 18 | Insurance.com insurance.com | Comparison sites | 1.5% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.5% |
| 20 | LinkedIn linkedin.com | Social | 1.5% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.5% |
| 22 | Nationwide nationwide.com | Insurers | 1.5% |
| 23 | NJM njm.com | Insurers | 1.5% |
| 24 | Plymouth Rock plymouthrock.com | Insurers | 1.5% |
| 25 | Ramsey Solutions ramseysolutions.com | Publishers | 1.5% |
| 26 | Reddit reddit.com | Forums | 1.5% |
| 27 | Reviews.com reviews.com | Comparison sites | 1.5% |
| 28 | rocketmortgage.com rocketmortgage.com | unknown | 1.5% |
| 29 | SimpliSafe simplisafe.co.uk | Security vendors | 1.5% |
| 30 | TruStage trustage.com | Insurers | 1.5% |
| 31 | Universal Property universalproperty.com | Insurers | 1.5% |
| 32 | USAA usaa.com | Insurers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Hampshire leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.