Maine
United StatesAllstate leads both the organic results and the AI citations in Maine, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50.1 |
| 03 | GEICO | 43.7 |
| 04 | Liberty Mutual | 20.5 |
| 05 | State Farm | 20.1 |
| 06 | Mercury Insurance | 15.7 |
| 07 | Kin Insurance | 11.5 |
| 08 | Travelers | 10.6 |
| 09 | Nationwide | 6.5 |
| 10 | Hippo | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.9% |
| 02 | Progressive | 15.4% |
| 03 | GEICO | 12.8% |
| 04 | Kin Insurance | 12.8% |
| 05 | Mercury Insurance | 7.7% |
| 06 | Hippo | 5.1% |
| 07 | Lemonade | 5.1% |
| 08 | State Farm | 5.1% |
| 09 | Andover Companies | 2.6% |
| 10 | COUNTRY Financial | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.9% |
| 02 | aggregator | 28.2% |
| 03 | publisher | 17.6% |
| 04 | forum | 4.7% |
| 05 | regulator | 2.4% |
| 06 | unknown | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15.6% |
| 02 | Progressive | 15.6% |
| 03 | State Farm | 13.3% |
| 04 | GEICO | 11.1% |
| 05 | USAA | 8.9% |
| 06 | Amica | 4.4% |
| 07 | Hippo | 4.4% |
| 08 | Lemonade | 4.4% |
| 09 | Nationwide | 4.4% |
| 10 | American Family | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 45.9% of cited sources and comparison sites are 28.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.6% |
| 02 | Allstate allstate.com | Insurers | 8.2% |
| 03 | US News usnews.com | Publishers | 8.2% |
| 04 | Progressive progressive.com | Insurers | 7.1% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Insurify insurify.com | Comparison sites | 5.9% |
| 07 | Kin Insurance kin.com | Insurers | 5.9% |
| 08 | Insurance.com insurance.com | Comparison sites | 4.7% |
| 09 | Forbes Advisor forbes.com | Publishers | 3.5% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 11 | Hippo hippo.com | Insurers | 2.4% |
| 12 | Lemonade lemonade.com | Insurers | 2.4% |
| 13 | Reddit reddit.com | Forums | 2.4% |
| 14 | State Farm statefarm.com | Insurers | 2.4% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 16 | YouTube youtube.com | Forums | 2.4% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | Experian experian.com | Publishers | 1.2% |
| 21 | Farmers farmers.com | Insurers | 1.2% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 23 | Insure.com insure.com | Comparison sites | 1.2% |
| 24 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 25 | kiplinger.com kiplinger.com | unknown | 1.2% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 27 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 28 | Money money.com | Publishers | 1.2% |
| 29 | Nationwide nationwide.com | Insurers | 1.2% |
| 30 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1.2% |
| 32 | SoFi sofi.com | Publishers | 1.2% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 34 | TruStage trustage.com | Insurers | 1.2% |
| 35 | USAA usaa.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.