Maine
United StatesLiberty Mutual leads both the organic results and the AI citations in Maine, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Lemonade | 37.5 |
| 03 | Progressive | 33.1 |
| 04 | Auto-Owners | 25 |
| 05 | Plymouth Rock | 25 |
| 06 | Allstate | 19.2 |
| 07 | Farmers | 11.3 |
| 08 | The Hartford | 11.1 |
| 09 | Hippo | 9.2 |
| 10 | NJM | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 16.1% |
| 02 | Progressive | 16.1% |
| 03 | Allstate | 9.7% |
| 04 | Kin Insurance | 9.7% |
| 05 | GEICO | 6.5% |
| 06 | State Farm | 6.5% |
| 07 | Travelers | 6.5% |
| 08 | Amica | 3.2% |
| 09 | Farmers | 3.2% |
| 10 | Grange Insurance | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.3% |
| 02 | aggregator | 19.4% |
| 03 | publisher | 13.4% |
| 04 | forum | 10.4% |
| 05 | social | 4.5% |
| 06 | regulator | 3% |
| 07 | unknown | 3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 12.9% |
| 02 | Allstate | 9.7% |
| 03 | State Farm | 9.7% |
| 04 | USAA | 9.7% |
| 05 | Amica | 8.1% |
| 06 | Liberty Mutual | 8.1% |
| 07 | Auto-Owners | 8.1% |
| 08 | Travelers | 6.5% |
| 09 | Farmers | 4.8% |
| 10 | GEICO | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 46.3% of cited sources and comparison sites are 19.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9% |
| 02 | YouTube youtube.com | Forums | 9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.5% |
| 04 | Progressive progressive.com | Insurers | 7.5% |
| 05 | US News usnews.com | Publishers | 6% |
| 06 | Allstate allstate.com | Insurers | 4.5% |
| 07 | Kin Insurance kin.com | Insurers | 4.5% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.5% |
| 09 | Facebook facebook.com | Social | 3% |
| 10 | GEICO geico.com | Insurers | 3% |
| 11 | Ramsey Solutions ramseysolutions.com | Publishers | 3% |
| 12 | State Farm statefarm.com | Insurers | 3% |
| 13 | Travelers travelers.com | Insurers | 3% |
| 14 | Amica amica.com | Insurers | 1.5% |
| 15 | CNBC cnbc.com | Publishers | 1.5% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.5% |
| 17 | Farmers farmers.com | Insurers | 1.5% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 19 | Grange Insurance grangeinsurance.com | Insurers | 1.5% |
| 20 | Hippo hippo.com | Insurers | 1.5% |
| 21 | Insurify insurify.com | Comparison sites | 1.5% |
| 22 | LinkedIn linkedin.com | Social | 1.5% |
| 23 | Mercury Insurance mercuryinsurance.com | Insurers | 1.5% |
| 24 | Nationwide nationwide.com | Insurers | 1.5% |
| 25 | AM Best news.ambest.com | Publishers | 1.5% |
| 26 | Georgia OCI oci.georgia.gov | Regulators | 1.5% |
| 27 | piawv.com piawv.com | unknown | 1.5% |
| 28 | Policygenius policygenius.com | Comparison sites | 1.5% |
| 29 | Rate rate.com | Comparison sites | 1.5% |
| 30 | Reddit reddit.com | Forums | 1.5% |
| 31 | Reviews.com reviews.com | Comparison sites | 1.5% |
| 32 | rocketmortgage.com rocketmortgage.com | unknown | 1.5% |
| 33 | TruStage trustage.com | Insurers | 1.5% |
| 34 | Universal Property universalproperty.com | Insurers | 1.5% |
| 35 | USAA usaa.com | Insurers | 1.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.