Maine
United StatesAllstate leads the organic results in Maine. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 49.9 |
| 03 | GEICO | 34.2 |
| 04 | Liberty Mutual | 27.4 |
| 05 | State Farm | 19.9 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.7 |
| 09 | Nationwide | 8.4 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 16% |
| 02 | Progressive | 16% |
| 03 | Allstate | 12% |
| 04 | Kin Insurance | 12% |
| 05 | Liberty Mutual | 10% |
| 06 | Nationwide | 6% |
| 07 | Travelers | 6% |
| 08 | Farmers | 4% |
| 09 | Mercury Insurance | 4% |
| 10 | Andover Companies | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.3% |
| 02 | aggregator | 24% |
| 03 | publisher | 15.7% |
| 04 | forum | 12.4% |
| 05 | regulator | 3.3% |
| 06 | agency | 1.7% |
| 07 | financial institution | 0.8% |
| 08 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.7% |
| 02 | Progressive | 15.7% |
| 03 | Allstate | 13.7% |
| 04 | Nationwide | 11.8% |
| 05 | State Farm | 7.8% |
| 06 | Travelers | 5.9% |
| 07 | USAA | 5.9% |
| 08 | Amica | 3.9% |
| 09 | Farmers | 3.9% |
| 10 | Lemonade | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 41.3% of cited sources and comparison sites are 24%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.7% |
| 02 | US News usnews.com | Publishers | 9.1% |
| 03 | GEICO geico.com | Insurers | 6.6% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.6% |
| 05 | Progressive progressive.com | Insurers | 6.6% |
| 06 | Allstate allstate.com | Insurers | 5% |
| 07 | Kin Insurance kin.com | Insurers | 5% |
| 08 | Insurify insurify.com | Comparison sites | 4.1% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 4.1% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.3% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 12 | Matic matic.com | Comparison sites | 2.5% |
| 13 | Nationwide nationwide.com | Insurers | 2.5% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.5% |
| 15 | Travelers travelers.com | Insurers | 2.5% |
| 16 | Farmers farmers.com | Insurers | 1.7% |
| 17 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 18 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.7% |
| 20 | Mercury Insurance mercuryinsurance.com | Insurers | 1.7% |
| 21 | Reddit reddit.com | Forums | 1.7% |
| 22 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 23 | Bravera Bank bravera.bank | Banks | 0.8% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 26 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 27 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 28 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 30 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.8% |
| 31 | Lemonade lemonade.com | Insurers | 0.8% |
| 32 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 33 | Money money.com | Publishers | 0.8% |
| 34 | NCMIC ncmic.com | Insurers | 0.8% |
| 35 | NJM njm.com | Insurers | 0.8% |
| 36 | Star West Insurance starwestinsurance.com | Agencies | 0.8% |
| 37 | State Farm statefarm.com | Insurers | 0.8% |
| 38 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.8% |
| 39 | The Hartford thehartford.com | Insurers | 0.8% |
| 40 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.