Maine
United StatesAllstate leads both the organic results and the AI citations in Maine, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 72.6 |
| 03 | GEICO | 57.4 |
| 04 | Liberty Mutual | 26.3 |
| 05 | AAA | 21.9 |
| 06 | Mercury Insurance | 17.2 |
| 07 | The General | 16.6 |
| 08 | SafeAuto | 14.9 |
| 09 | State Farm | 13.1 |
| 10 | Farmers | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | Liberty Mutual | 20% |
| 03 | Progressive | 17.1% |
| 04 | GEICO | 11.4% |
| 05 | Farmers | 5.7% |
| 06 | Mercury Insurance | 5.7% |
| 07 | State Farm | 5.7% |
| 08 | AAA | 2.9% |
| 09 | AssuranceAmerica | 2.9% |
| 10 | Lemonade | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 33.3% |
| 02 | aggregator | 28.6% |
| 03 | publisher | 20% |
| 04 | forum | 9.5% |
| 05 | regulator | 4.8% |
| 06 | law firm | 1.9% |
| 07 | agency | 1% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.1% |
| 02 | Progressive | 19.2% |
| 03 | Travelers | 13.5% |
| 04 | Allstate | 9.6% |
| 05 | State Farm | 9.6% |
| 06 | USAA | 9.6% |
| 07 | Farmers | 3.8% |
| 08 | Liberty Mutual | 3.8% |
| 09 | AAA | 1.9% |
| 10 | AssuranceAmerica | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 33.3% of cited sources and comparison sites are 28.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.4% |
| 02 | US News usnews.com | Publishers | 7.6% |
| 03 | Allstate allstate.com | Insurers | 6.7% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.7% |
| 05 | YouTube youtube.com | Forums | 6.7% |
| 06 | Progressive progressive.com | Insurers | 5.7% |
| 07 | GEICO geico.com | Insurers | 3.8% |
| 08 | MarketWatch marketwatch.com | Publishers | 3.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 10 | Compare.com compare.com | Comparison sites | 2.9% |
| 11 | Insurify insurify.com | Comparison sites | 2.9% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 13 | Reddit reddit.com | Forums | 2.9% |
| 14 | CNBC cnbc.com | Publishers | 1.9% |
| 15 | Experian experian.com | Publishers | 1.9% |
| 16 | Farmers farmers.com | Insurers | 1.9% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 18 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 19 | State Farm statefarm.com | Insurers | 1.9% |
| 20 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.9% |
| 21 | WalletHub wallethub.com | Comparison sites | 1.9% |
| 22 | AAA ace.aaa.com | Insurers | 1% |
| 23 | AssuranceAmerica assuranceamerica.com | Insurers | 1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1% |
| 25 | Colorado DOI doi.colorado.gov | Regulators | 1% |
| 26 | Facebook facebook.com | Social | 1% |
| 27 | Gallon Law gallonlaw.com | Law firms | 1% |
| 28 | Insurance.com insurance.com | Comparison sites | 1% |
| 29 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1% |
| 30 | Jalopnik jalopnik.com | Publishers | 1% |
| 31 | Leavitt Group leavitt.com | Agencies | 1% |
| 32 | Lemonade lemonade.com | Insurers | 1% |
| 33 | Money money.com | Publishers | 1% |
| 34 | Ocho ocho.co | Comparison sites | 1% |
| 35 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 36 | Policygenius policygenius.com | Comparison sites | 1% |
| 37 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 38 | The General thegeneral.com | Insurers | 1% |
| 39 | Travelers travelers.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.