Maine
United StatesAllstate leads the organic results in Maine. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 42.2 |
| 03 | Liberty Mutual | 29.4 |
| 04 | AAA | 18.6 |
| 05 | Mercury Insurance | 16.2 |
| 06 | Lemonade | 15 |
| 07 | Progressive | 10.4 |
| 08 | SafeAuto | 9.2 |
| 09 | Farmers | 7.5 |
| 10 | The General | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | Liberty Mutual | 20% |
| 03 | Progressive | 17.1% |
| 04 | Allstate | 11.4% |
| 05 | Nationwide | 8.6% |
| 06 | AAA | 5.7% |
| 07 | Amica | 2.9% |
| 08 | Lemonade | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | Pronto Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.3% |
| 02 | aggregator | 29.4% |
| 03 | publisher | 12.7% |
| 04 | unknown | 7.8% |
| 05 | forum | 6.9% |
| 06 | social | 3.9% |
| 07 | agency | 2.9% |
| 08 | law firm | 1% |
| 09 | software | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.5% |
| 02 | Progressive | 16.7% |
| 03 | Allstate | 13% |
| 04 | Travelers | 11.1% |
| 05 | USAA | 11.1% |
| 06 | Nationwide | 9.3% |
| 07 | State Farm | 5.6% |
| 08 | AAA | 3.7% |
| 09 | Amica | 3.7% |
| 10 | Erie Insurance | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 34.3% of cited sources and comparison sites are 29.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | GEICO geico.com | Insurers | 6.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.9% |
| 04 | US News usnews.com | Publishers | 6.9% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | Insurify insurify.com | Comparison sites | 4.9% |
| 07 | Allstate allstate.com | Insurers | 3.9% |
| 08 | Facebook facebook.com | Social | 3.9% |
| 09 | YouTube youtube.com | Forums | 3.9% |
| 10 | Nationwide nationwide.com | Insurers | 2.9% |
| 11 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 12 | WalletHub wallethub.com | Comparison sites | 2.9% |
| 13 | Compare.com compare.com | Comparison sites | 2% |
| 14 | Consumer Reports consumerreports.org | Publishers | 2% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2% |
| 16 | AAA acg.aaa.com | Insurers | 1% |
| 17 | aibme.com aibme.com | unknown | 1% |
| 18 | alliedinsgroup.net alliedinsgroup.net | unknown | 1% |
| 19 | Amica amica.com | Insurers | 1% |
| 20 | axios.com axios.com | unknown | 1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 22 | cactusjacksauto.com cactusjacksauto.com | unknown | 1% |
| 23 | CarInsurance.com carinsurance.com | Comparison sites | 1% |
| 24 | ClubLexus clublexus.com | Forums | 1% |
| 25 | CNBC cnbc.com | Publishers | 1% |
| 26 | Experian experian.com | Publishers | 1% |
| 27 | Faroway faroway.ai | software | 1% |
| 28 | FinanceBuzz financebuzz.com | Publishers | 1% |
| 29 | Gallon Law gallonlaw.com | Law firms | 1% |
| 30 | insurer724.com insurer724.com | unknown | 1% |
| 31 | JustAnswer justanswer.com | Forums | 1% |
| 32 | kaass.law kaass.law | unknown | 1% |
| 33 | Leavitt Group leavitt.com | Agencies | 1% |
| 34 | Lemonade lemonade.com | Insurers | 1% |
| 35 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 36 | Money money.com | Publishers | 1% |
| 37 | MoneyGeek moneygeek.com | Comparison sites | 1% |
| 38 | AAA mwg.aaa.com | Insurers | 1% |
| 39 | Policygenius policygenius.com | Comparison sites | 1% |
| 40 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.