Maine
United StatesLiberty Mutual leads both the organic results and the AI citations in Maine, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | GEICO | 28.5 |
| 03 | Allstate | 27.8 |
| 04 | State Farm | 14.5 |
| 05 | Nationwide | 12.4 |
| 06 | Progressive | 12.4 |
| 07 | Lemonade | 12.4 |
| 08 | AAA | 10.3 |
| 09 | Farmers | 7.4 |
| 10 | Mercury Insurance | 2.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 23.9% |
| 02 | Allstate | 21.7% |
| 03 | GEICO | 13% |
| 04 | Progressive | 13% |
| 05 | Farmers | 4.3% |
| 06 | State Farm | 4.3% |
| 07 | Travelers | 4.3% |
| 08 | AAA | 2.2% |
| 09 | Amica | 2.2% |
| 10 | Lemonade | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.4% |
| 02 | aggregator | 18.1% |
| 03 | forum | 10.8% |
| 04 | publisher | 8.4% |
| 05 | unknown | 3.6% |
| 06 | agency | 2.4% |
| 07 | social | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.1% |
| 02 | Allstate | 14.5% |
| 03 | GEICO | 12.9% |
| 04 | Travelers | 12.9% |
| 05 | Nationwide | 6.5% |
| 06 | State Farm | 6.5% |
| 07 | USAA | 6.5% |
| 08 | Amica | 3.2% |
| 09 | Farmers | 3.2% |
| 10 | Lemonade | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maine and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maine, insurers are 55.4% of cited sources and comparison sites are 18.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 13.3% |
| 02 | Allstate allstate.com | Insurers | 12% |
| 03 | YouTube youtube.com | Forums | 8.4% |
| 04 | GEICO geico.com | Insurers | 7.2% |
| 05 | Progressive progressive.com | Insurers | 7.2% |
| 06 | The Zebra thezebra.com | Comparison sites | 4.8% |
| 07 | US News usnews.com | Publishers | 4.8% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 3.6% |
| 09 | Experian experian.com | Publishers | 2.4% |
| 10 | Farmers farmers.com | Insurers | 2.4% |
| 11 | Insurify insurify.com | Comparison sites | 2.4% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.4% |
| 13 | Reddit reddit.com | Forums | 2.4% |
| 14 | State Farm statefarm.com | Insurers | 2.4% |
| 15 | Travelers travelers.com | Insurers | 2.4% |
| 16 | AAA ace.aaa.com | Insurers | 1.2% |
| 17 | Amica amica.com | Insurers | 1.2% |
| 18 | CNBC cnbc.com | Publishers | 1.2% |
| 19 | detroitnews.com detroitnews.com | unknown | 1.2% |
| 20 | Facebook facebook.com | Social | 1.2% |
| 21 | Freeway Insurance freeway.com | Agencies | 1.2% |
| 22 | Insure.com insure.com | Comparison sites | 1.2% |
| 23 | InsureOne insureone.com | Agencies | 1.2% |
| 24 | Lemonade lemonade.com | Insurers | 1.2% |
| 25 | Matic matic.com | Comparison sites | 1.2% |
| 26 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 27 | Nationwide nationwide.com | Insurers | 1.2% |
| 28 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 29 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 30 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 31 | The General thegeneral.com | Insurers | 1.2% |
| 32 | WalletHub wallethub.com | Comparison sites | 1.2% |
| 33 | wvinsurance.gov wvinsurance.gov | unknown | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maine leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.