Maryland
United StatesAllstate leads the organic results in Maryland. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 79 |
| 03 | GEICO | 48.3 |
| 04 | State Farm | 29.3 |
| 05 | Progressive | 29.3 |
| 06 | AAA | 20.2 |
| 07 | The General | 19.5 |
| 08 | Plymouth Rock | 19.5 |
| 09 | Mercury Insurance | 12.6 |
| 10 | Kemper | 9.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 22.9% |
| 02 | Allstate | 16.7% |
| 03 | GEICO | 16.7% |
| 04 | Progressive | 14.6% |
| 05 | State Farm | 6.2% |
| 06 | Mercury Insurance | 4.2% |
| 07 | Travelers | 4.2% |
| 08 | AAA | 2.1% |
| 09 | Amica | 2.1% |
| 10 | Farmers | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.8% |
| 02 | aggregator | 14% |
| 03 | forum | 12.8% |
| 04 | publisher | 9.3% |
| 05 | search | 3.5% |
| 06 | agency | 2.3% |
| 07 | unknown | 2.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.6% |
| 02 | GEICO | 14.3% |
| 03 | Allstate | 13% |
| 04 | Travelers | 11.7% |
| 05 | State Farm | 9.1% |
| 06 | USAA | 9.1% |
| 07 | Nationwide | 5.2% |
| 08 | Erie Insurance | 3.9% |
| 09 | Amica | 2.6% |
| 10 | Farmers | 2.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Affordable Auto Insurance Agency Baltimore | 44.4% | 7 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 55.8% of cited sources and comparison sites are 14%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 12.8% |
| 02 | YouTube youtube.com | Forums | 10.5% |
| 03 | Allstate allstate.com | Insurers | 9.3% |
| 04 | GEICO geico.com | Insurers | 9.3% |
| 05 | Progressive progressive.com | Insurers | 8.1% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 7% |
| 07 | US News usnews.com | Publishers | 5.8% |
| 08 | Google google.com | Search | 3.5% |
| 09 | State Farm statefarm.com | Insurers | 3.5% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 2.3% |
| 12 | Reddit reddit.com | Forums | 2.3% |
| 13 | Travelers travelers.com | Insurers | 2.3% |
| 14 | AAA ace.aaa.com | Insurers | 1.2% |
| 15 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.2% |
| 16 | Amica amica.com | Insurers | 1.2% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.2% |
| 18 | Experian experian.com | Publishers | 1.2% |
| 19 | Farmers farmers.com | Insurers | 1.2% |
| 20 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 21 | foxbusiness.com foxbusiness.com | unknown | 1.2% |
| 22 | InsureOne insureone.com | Agencies | 1.2% |
| 23 | Insurify insurify.com | Comparison sites | 1.2% |
| 24 | Lemonade lemonade.com | Insurers | 1.2% |
| 25 | Matic matic.com | Comparison sites | 1.2% |
| 26 | Nationwide nationwide.com | Insurers | 1.2% |
| 27 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 28 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 29 | The General thegeneral.com | Insurers | 1.2% |
| 30 | WalletHub wallethub.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.