Maryland
United StatesAllstate leads the organic results in Maryland. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 50.7 |
| 03 | Liberty Mutual | 34.8 |
| 04 | Progressive | 18.6 |
| 05 | Mercury Insurance | 13.5 |
| 06 | AAA | 10.1 |
| 07 | State Farm | 9.3 |
| 08 | The General | 6.8 |
| 09 | Plymouth Rock | 5.1 |
| 10 | Direct Auto | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 22.7% |
| 02 | GEICO | 15.9% |
| 03 | Allstate | 11.4% |
| 04 | Liberty Mutual | 11.4% |
| 05 | Nationwide | 9.1% |
| 06 | Farmers | 4.5% |
| 07 | Mercury Insurance | 4.5% |
| 08 | State Farm | 4.5% |
| 09 | The General | 4.5% |
| 10 | AAA | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31% |
| 02 | aggregator | 29.6% |
| 03 | publisher | 12.7% |
| 04 | forum | 9.2% |
| 05 | agency | 5.6% |
| 06 | unknown | 4.2% |
| 07 | regulator | 3.5% |
| 08 | social | 2.1% |
| 09 | law firm | 1.4% |
| 10 | software | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.4% |
| 02 | Progressive | 16.7% |
| 03 | State Farm | 14.8% |
| 04 | Nationwide | 11.1% |
| 05 | Travelers | 11.1% |
| 06 | Allstate | 9.3% |
| 07 | USAA | 9.3% |
| 08 | AAA | 1.9% |
| 09 | Amica | 1.9% |
| 10 | Farmers | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Baltimore Insurance Network | 27.8% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 31% of cited sources and comparison sites are 29.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.5% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.7% |
| 03 | Progressive progressive.com | Insurers | 7% |
| 04 | Insurify insurify.com | Comparison sites | 5.6% |
| 05 | GEICO geico.com | Insurers | 4.9% |
| 06 | US News usnews.com | Publishers | 4.9% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 08 | Allstate allstate.com | Insurers | 3.5% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.5% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 11 | Nationwide nationwide.com | Insurers | 2.8% |
| 12 | Facebook facebook.com | Social | 2.1% |
| 13 | Insure.com insure.com | Comparison sites | 2.1% |
| 14 | InsureOne insureone.com | Agencies | 2.1% |
| 15 | SoFi sofi.com | Publishers | 2.1% |
| 16 | CarInsurance.com carinsurance.com | Comparison sites | 1.4% |
| 17 | Compare.com compare.com | Comparison sites | 1.4% |
| 18 | Experian experian.com | Publishers | 1.4% |
| 19 | Farmers farmers.com | Insurers | 1.4% |
| 20 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 21 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 22 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 23 | Maryland MVA mva.maryland.gov | Regulators | 1.4% |
| 24 | State Farm statefarm.com | Insurers | 1.4% |
| 25 | The General thegeneral.com | Insurers | 1.4% |
| 26 | ValuePenguin valuepenguin.com | Comparison sites | 1.4% |
| 27 | AAA acg.aaa.com | Insurers | 0.7% |
| 28 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.7% |
| 29 | American Family amfam.com | Insurers | 0.7% |
| 30 | Baldwin Risk Partners baldwin.com | Agencies | 0.7% |
| 31 | banksjones.com banksjones.com | unknown | 0.7% |
| 32 | bowerslawmd.com bowerslawmd.com | unknown | 0.7% |
| 33 | CNBC cnbc.com | Publishers | 0.7% |
| 34 | Consumer Reports consumerreports.org | Publishers | 0.7% |
| 35 | converter.brightcoding.dev converter.brightcoding.dev | unknown | 0.7% |
| 36 | David Ricks Law davidrickslaw.com | Law firms | 0.7% |
| 37 | Direct Auto directauto.com | Insurers | 0.7% |
| 38 | Faroway faroway.ai | software | 0.7% |
| 39 | Freeway Insurance freeway.com | Agencies | 0.7% |
| 40 | Gallon Law gallonlaw.com | Law firms | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.