Maryland
United StatesAllstate leads the organic results in Maryland. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 80.3 |
| 03 | GEICO | 57.7 |
| 04 | Liberty Mutual | 37 |
| 05 | AAA | 36.9 |
| 06 | The General | 24.6 |
| 07 | Mercury Insurance | 16.2 |
| 08 | State Farm | 13.3 |
| 09 | SafeAuto | 12.7 |
| 10 | Farmers | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20% |
| 02 | Allstate | 15% |
| 03 | GEICO | 15% |
| 04 | Progressive | 15% |
| 05 | Farmers | 7.5% |
| 06 | State Farm | 7.5% |
| 07 | AAA | 5% |
| 08 | The General | 5% |
| 09 | Lemonade | 2.5% |
| 10 | Mercury Insurance | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.4% |
| 02 | aggregator | 24.3% |
| 03 | publisher | 21.5% |
| 04 | forum | 9.3% |
| 05 | agency | 2.8% |
| 06 | regulator | 2.8% |
| 07 | law firm | 0.9% |
| 08 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.4% |
| 02 | Progressive | 17.2% |
| 03 | Allstate | 10.3% |
| 04 | State Farm | 8.6% |
| 05 | Travelers | 8.6% |
| 06 | Farmers | 6.9% |
| 07 | USAA | 6.9% |
| 08 | AAA | 5.2% |
| 09 | Liberty Mutual | 5.2% |
| 10 | Amica | 1.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Baltimore Insurance Network | 25% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 37.4% of cited sources and comparison sites are 24.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 7.5% |
| 03 | YouTube youtube.com | Forums | 7.5% |
| 04 | Allstate allstate.com | Insurers | 5.6% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | Progressive progressive.com | Insurers | 5.6% |
| 07 | US News usnews.com | Publishers | 5.6% |
| 08 | Compare.com compare.com | Comparison sites | 3.7% |
| 09 | MarketWatch marketwatch.com | Publishers | 3.7% |
| 10 | Experian experian.com | Publishers | 2.8% |
| 11 | Farmers farmers.com | Insurers | 2.8% |
| 12 | Insurify insurify.com | Comparison sites | 2.8% |
| 13 | State Farm statefarm.com | Insurers | 2.8% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 15 | WalletHub wallethub.com | Comparison sites | 2.8% |
| 16 | AAA ace.aaa.com | Insurers | 1.9% |
| 17 | CNBC cnbc.com | Publishers | 1.9% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 19 | Insure On The Spot insureonthespot.com | Agencies | 1.9% |
| 20 | Money money.com | Publishers | 1.9% |
| 21 | Ramsey Solutions ramseysolutions.com | Publishers | 1.9% |
| 22 | Reddit reddit.com | Forums | 1.9% |
| 23 | The General thegeneral.com | Insurers | 1.9% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 25 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 26 | EverQuote everquote.com | Comparison sites | 0.9% |
| 27 | Jalopnik jalopnik.com | Publishers | 0.9% |
| 28 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 29 | Lemonade lemonade.com | Insurers | 0.9% |
| 30 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 31 | marylandaccidentlawyerblog.com marylandaccidentlawyerblog.com | unknown | 0.9% |
| 32 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 33 | Maryland MVA mva.maryland.gov | Regulators | 0.9% |
| 34 | Plymouth Rock plymouthrock.com | Insurers | 0.9% |
| 35 | Shamieh Law shamiehlaw.com | Law firms | 0.9% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 37 | Travelers travelers.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.