Maryland
United StatesAllstate leads the organic results in Maryland. Kin Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.2 |
| 03 | GEICO | 41.1 |
| 04 | Liberty Mutual | 26.5 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.1 |
| 09 | Travelers | 5.5 |
| 10 | Hippo | 3.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Kin Insurance | 17.9% |
| 02 | Progressive | 15.4% |
| 03 | GEICO | 12.8% |
| 04 | Liberty Mutual | 12.8% |
| 05 | Allstate | 10.3% |
| 06 | Mercury Insurance | 7.7% |
| 07 | State Farm | 5.1% |
| 08 | Travelers | 5.1% |
| 09 | Andover Companies | 2.6% |
| 10 | Farm Bureau Financial Services | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.3% |
| 02 | aggregator | 25.6% |
| 03 | publisher | 13.3% |
| 04 | forum | 8.9% |
| 05 | financial institution | 2.2% |
| 06 | regulator | 2.2% |
| 07 | agency | 1.1% |
| 08 | law firm | 1.1% |
| 09 | social | 1.1% |
| 10 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | GEICO | 13.9% |
| 03 | Allstate | 11.1% |
| 04 | State Farm | 11.1% |
| 05 | USAA | 11.1% |
| 06 | Lemonade | 8.3% |
| 07 | Nationwide | 5.6% |
| 08 | Travelers | 5.6% |
| 09 | Amica | 2.8% |
| 10 | Cincinnati Insurance | 2.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Baltimore Insurance Network | 27.8% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 43.3% of cited sources and comparison sites are 25.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Kin Insurance kin.com | Insurers | 7.8% |
| 02 | US News usnews.com | Publishers | 7.8% |
| 03 | YouTube youtube.com | Forums | 7.8% |
| 04 | Progressive progressive.com | Insurers | 6.7% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5.6% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 5.6% |
| 08 | The Zebra thezebra.com | Comparison sites | 5.6% |
| 09 | Allstate allstate.com | Insurers | 4.4% |
| 10 | Insurance.com insurance.com | Comparison sites | 3.3% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.3% |
| 12 | Insurify insurify.com | Comparison sites | 2.2% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 14 | Matic matic.com | Comparison sites | 2.2% |
| 15 | Policygenius policygenius.com | Comparison sites | 2.2% |
| 16 | State Farm statefarm.com | Insurers | 2.2% |
| 17 | Travelers travelers.com | Insurers | 2.2% |
| 18 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 19 | Bravera Bank bravera.bank | Banks | 1.1% |
| 20 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 21 | Facebook facebook.com | Social | 1.1% |
| 22 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 23 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 24 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 25 | Insurance Information Institute iii.org | Publishers | 1.1% |
| 26 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 27 | Lemonade lemonade.com | Insurers | 1.1% |
| 28 | Liberty Bank libertybank.com | Banks | 1.1% |
| 29 | MarketWatch marketwatch.com | Publishers | 1.1% |
| 30 | Reddit reddit.com | Forums | 1.1% |
| 31 | SelectQuote selectquote.com | Comparison sites | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 34 | The Hartford thehartford.com | Insurers | 1.1% |
| 35 | USAA usaa.com | Insurers | 1.1% |
| 36 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.1% |
| 37 | wsbtv.com wsbtv.com | unknown | 1.1% |
| 38 | Zander Insurance zanderins.com | Agencies | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.