Pennsylvania
United StatesAllstate leads the organic results in Pennsylvania. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 32.2 |
| 04 | Liberty Mutual | 28.7 |
| 05 | State Farm | 20.6 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.9 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 16.7% |
| 02 | Kin Insurance | 11.9% |
| 03 | Liberty Mutual | 11.9% |
| 04 | GEICO | 9.5% |
| 05 | Allstate | 7.1% |
| 06 | Mercury Insurance | 7.1% |
| 07 | Nationwide | 4.8% |
| 08 | Travelers | 4.8% |
| 09 | AAA | 2.4% |
| 10 | Andover Companies | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.2% |
| 02 | publisher | 21.6% |
| 03 | aggregator | 20.6% |
| 04 | forum | 9.8% |
| 05 | agency | 2.9% |
| 06 | regulator | 2% |
| 07 | financial institution | 1% |
| 08 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.9% |
| 02 | Allstate | 10.8% |
| 03 | GEICO | 10.8% |
| 04 | Nationwide | 10.8% |
| 05 | USAA | 10.8% |
| 06 | State Farm | 8.1% |
| 07 | Amica | 5.4% |
| 08 | Travelers | 5.4% |
| 09 | AAA | 2.7% |
| 10 | Chubb | 2.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Allentown | Acceptance Insurance | 30.6% | 8 | 4.9 |
| 02 | Harrisburg | Capital Region Insurance Agency, Inc. | 30.6% | 6 | 5 |
| 03 | Philadelphia | Thomas Auto Insurance Agency | 19.4% | 15 | 5 |
| 04 | Pittsburgh | Brown Insurance Agency | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 41.2% of cited sources and comparison sites are 20.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.8% |
| 02 | YouTube youtube.com | Forums | 7.8% |
| 03 | Progressive progressive.com | Insurers | 6.9% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 5.9% |
| 05 | Kin Insurance kin.com | Insurers | 4.9% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 4.9% |
| 07 | GEICO geico.com | Insurers | 3.9% |
| 08 | Allstate allstate.com | Insurers | 2.9% |
| 09 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 2.9% |
| 11 | Policygenius policygenius.com | Comparison sites | 2.9% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 13 | Allied Insurance alliedpa.com | Agencies | 2% |
| 14 | Insurance.com insurance.com | Comparison sites | 2% |
| 15 | Insurify insurify.com | Comparison sites | 2% |
| 16 | LendingTree lendingtree.com | Comparison sites | 2% |
| 17 | Matic matic.com | Comparison sites | 2% |
| 18 | Nationwide nationwide.com | Insurers | 2% |
| 19 | Reddit reddit.com | Forums | 2% |
| 20 | SoFi sofi.com | Publishers | 2% |
| 21 | Travelers travelers.com | Insurers | 2% |
| 22 | Andover Companies andovercompanies.com | Insurers | 1% |
| 23 | Bravera Bank bravera.bank | Banks | 1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 1% |
| 26 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 1% |
| 27 | South Carolina DOI doi.sc.gov | Regulators | 1% |
| 28 | Farm Bureau Financial Services fbfs.com | Insurers | 1% |
| 29 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 30 | Gilmartin Agency gilmartinagency.com | Agencies | 1% |
| 31 | Homesite go.homesite.com | Insurers | 1% |
| 32 | Insurance Information Institute iii.org | Publishers | 1% |
| 33 | Investopedia investopedia.com | Comparison sites | 1% |
| 34 | MarketWatch marketwatch.com | Publishers | 1% |
| 35 | Money money.com | Publishers | 1% |
| 36 | AAA mwg.aaa.com | Insurers | 1% |
| 37 | NCMIC ncmic.com | Insurers | 1% |
| 38 | Newsweek newsweek.com | Publishers | 1% |
| 39 | NJM njm.com | Insurers | 1% |
| 40 | Plymouth Rock plymouthrock.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.