Wisconsin
United StatesAllstate leads the organic results in Wisconsin. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54 |
| 03 | GEICO | 45.4 |
| 04 | State Farm | 23.5 |
| 05 | Mercury Insurance | 17.6 |
| 06 | Liberty Mutual | 15.9 |
| 07 | Travelers | 11.7 |
| 08 | Kin Insurance | 11.2 |
| 09 | Hippo | 5.1 |
| 10 | American Family | 4.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 17.1% |
| 02 | Allstate | 14.3% |
| 03 | Kin Insurance | 14.3% |
| 04 | Progressive | 11.4% |
| 05 | Mercury Insurance | 8.6% |
| 06 | GEICO | 5.7% |
| 07 | Lemonade | 5.7% |
| 08 | Andover Companies | 2.9% |
| 09 | Farmers | 2.9% |
| 10 | Hippo | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.2% |
| 02 | publisher | 23.5% |
| 03 | aggregator | 22.2% |
| 04 | forum | 6.2% |
| 05 | regulator | 2.5% |
| 06 | unknown | 2.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15.8% |
| 02 | Progressive | 13.2% |
| 03 | State Farm | 13.2% |
| 04 | USAA | 10.5% |
| 05 | Amica | 5.3% |
| 06 | GEICO | 5.3% |
| 07 | Lemonade | 5.3% |
| 08 | Nationwide | 5.3% |
| 09 | Acuity | 2.6% |
| 10 | Chubb | 2.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Frank Medina Insurance | 27.8% | 8 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 43.2% of cited sources and comparison sites are 22.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 13.6% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 11.1% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.4% |
| 04 | Allstate allstate.com | Insurers | 6.2% |
| 05 | Kin Insurance kin.com | Insurers | 6.2% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.9% |
| 07 | Progressive progressive.com | Insurers | 4.9% |
| 08 | YouTube youtube.com | Forums | 4.9% |
| 09 | Insurance.com insurance.com | Comparison sites | 3.7% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.7% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.7% |
| 12 | GEICO geico.com | Insurers | 2.5% |
| 13 | Lemonade lemonade.com | Insurers | 2.5% |
| 14 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 15 | CNBC cnbc.com | Publishers | 1.2% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 17 | Experian experian.com | Publishers | 1.2% |
| 18 | Farmers farmers.com | Insurers | 1.2% |
| 19 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 20 | grangeinsurance.com grangeinsurance.com | unknown | 1.2% |
| 21 | Hippo hippo.com | Insurers | 1.2% |
| 22 | Insurify insurify.com | Comparison sites | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 25 | Money money.com | Publishers | 1.2% |
| 26 | Nationwide nationwide.com | Insurers | 1.2% |
| 27 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 28 | RBC Insurance rbcinsurance.com | Insurers | 1.2% |
| 29 | Reddit reddit.com | Forums | 1.2% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 31 | TruStage trustage.com | Insurers | 1.2% |
| 32 | universalproperty.com universalproperty.com | unknown | 1.2% |
| 33 | USAA usaa.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.