Wisconsin
United StatesAllstate leads both the organic results and the AI citations in Wisconsin, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 66.7 |
| 03 | Liberty Mutual | 58.5 |
| 04 | Progressive | 50.8 |
| 05 | Hippo | 43.7 |
| 06 | Chubb | 27.6 |
| 07 | State Farm | 13.8 |
| 08 | NJM | 11.5 |
| 09 | Plymouth Rock | 9.2 |
| 10 | Nationwide | 9.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 18.8% |
| 02 | Liberty Mutual | 15.6% |
| 03 | Progressive | 15.6% |
| 04 | GEICO | 6.2% |
| 05 | Kin Insurance | 6.2% |
| 06 | Nationwide | 6.2% |
| 07 | State Farm | 6.2% |
| 08 | Grange Insurance | 3.1% |
| 09 | Hippo | 3.1% |
| 10 | NJM | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.2% |
| 02 | aggregator | 17.6% |
| 03 | forum | 14.9% |
| 04 | publisher | 8.1% |
| 05 | unknown | 6.8% |
| 06 | social | 4.1% |
| 07 | agency | 1.4% |
| 08 | financial institution | 1.4% |
| 09 | regulator | 1.4% |
| 10 | security vendor | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.1% |
| 02 | State Farm | 11.3% |
| 03 | USAA | 11.3% |
| 04 | Allstate | 9.7% |
| 05 | Nationwide | 9.7% |
| 06 | Amica | 6.5% |
| 07 | GEICO | 6.5% |
| 08 | Liberty Mutual | 6.5% |
| 09 | Chubb | 3.2% |
| 10 | Hippo | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Robertson Ryan Insurance | 30.3% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 43.2% of cited sources and comparison sites are 17.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.2% |
| 02 | Allstate allstate.com | Insurers | 8.1% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.8% |
| 04 | Progressive progressive.com | Insurers | 6.8% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 5.4% |
| 06 | Facebook facebook.com | Social | 2.7% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.7% |
| 08 | GEICO geico.com | Insurers | 2.7% |
| 09 | Insurify insurify.com | Comparison sites | 2.7% |
| 10 | Kin Insurance kin.com | Insurers | 2.7% |
| 11 | Nationwide nationwide.com | Insurers | 2.7% |
| 12 | Reddit reddit.com | Forums | 2.7% |
| 13 | State Farm statefarm.com | Insurers | 2.7% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 15 | US News usnews.com | Publishers | 2.7% |
| 16 | Consumer Reports consumerreports.org | Publishers | 1.4% |
| 17 | content.naic.org content.naic.org | unknown | 1.4% |
| 18 | South Carolina DOI doi.sc.gov | Regulators | 1.4% |
| 19 | Wikipedia en.wikipedia.org | Publishers | 1.4% |
| 20 | gabi.com gabi.com | unknown | 1.4% |
| 21 | Grange Insurance grangeinsurance.com | Insurers | 1.4% |
| 22 | Hippo hippo.com | Insurers | 1.4% |
| 23 | Hutchinson Insurance hutins.com | Agencies | 1.4% |
| 24 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 25 | lawrencelaws.com lawrencelaws.com | unknown | 1.4% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 27 | Liberty Bank libertybank.com | Banks | 1.4% |
| 28 | LinkedIn linkedin.com | Social | 1.4% |
| 29 | nj.gov nj.gov | unknown | 1.4% |
| 30 | NJM njm.com | Insurers | 1.4% |
| 31 | Plymouth Rock plymouthrock.com | Insurers | 1.4% |
| 32 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 33 | Rate rate.com | Comparison sites | 1.4% |
| 34 | SelectQuote selectquote.com | Comparison sites | 1.4% |
| 35 | SimpliSafe simplisafe.co.uk | Security vendors | 1.4% |
| 36 | Travelers travelers.com | Insurers | 1.4% |
| 37 | TruStage trustage.com | Insurers | 1.4% |
| 38 | unionplus.org unionplus.org | unknown | 1.4% |
| 39 | Universal Property universalproperty.com | Insurers | 1.4% |
| 40 | USAA usaa.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.