Wisconsin
United StatesProgressive Commercial leads the organic results in Wisconsin. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 93.1 |
| 03 | NEXT Insurance | 38.6 |
| 04 | Nationwide | 33.2 |
| 05 | GEICO | 23.7 |
| 06 | Hiscox | 18.4 |
| 07 | biBERK | 10.2 |
| 08 | Chubb | 8.6 |
| 09 | Travelers | 7.7 |
| 10 | Allstate | 6.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.4% |
| 02 | Progressive Commercial | 15.3% |
| 03 | GEICO | 12.5% |
| 04 | NEXT Insurance | 11.1% |
| 05 | Nationwide | 6.9% |
| 06 | Allstate | 4.2% |
| 07 | Hiscox | 4.2% |
| 08 | Liberty Mutual | 4.2% |
| 09 | State Farm | 2.8% |
| 10 | Travelers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.9% |
| 02 | aggregator | 13.4% |
| 03 | unknown | 9.8% |
| 04 | forum | 8.5% |
| 05 | agency | 7.3% |
| 06 | publisher | 7.3% |
| 07 | payroll | 4.3% |
| 08 | association | 1.2% |
| 09 | security vendor | 1.2% |
| 10 | social | 1.2% |
| 11 | financial institution | 0.6% |
| 12 | regulator | 0.6% |
| 13 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 23.3% |
| 02 | GEICO | 16.3% |
| 03 | Nationwide | 11.6% |
| 04 | Hiscox | 7% |
| 05 | NEXT Insurance | 7% |
| 06 | Progressive | 7% |
| 07 | Progressive Commercial | 7% |
| 08 | Allstate | 4.7% |
| 09 | Travelers | 4.7% |
| 10 | Cincinnati Insurance | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Prime SR22 Insurance Milwaukee | 22.2% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 43.9% of cited sources and comparison sites are 13.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.6% |
| 02 | YouTube youtube.com | Forums | 7.9% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 6.7% |
| 04 | GEICO geico.com | Insurers | 5.5% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.9% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3.7% |
| 07 | Nationwide nationwide.com | Insurers | 3% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 3% |
| 09 | Insureon insureon.com | Comparison sites | 2.4% |
| 10 | Allstate allstate.com | Insurers | 1.8% |
| 11 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 1.8% |
| 12 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 13 | Hiscox hiscox.com | Insurers | 1.8% |
| 14 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.8% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 1.8% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 17 | Paychex paychex.com | Payroll platforms | 1.8% |
| 18 | US News usnews.com | Publishers | 1.8% |
| 19 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 20 | Facebook facebook.com | Social | 1.2% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 22 | State Farm statefarm.com | Insurers | 1.2% |
| 23 | Travelers travelers.com | Insurers | 1.2% |
| 24 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 25 | Acrisure acrisure.com | Agencies | 0.6% |
| 26 | ADP adp.com | Payroll platforms | 0.6% |
| 27 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.6% |
| 28 | blockadvisors.com blockadvisors.com | unknown | 0.6% |
| 29 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 30 | bmbinc.com bmbinc.com | unknown | 0.6% |
| 31 | carrieins.com carrieins.com | unknown | 0.6% |
| 32 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 33 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 0.6% |
| 34 | donneinsurance.com donneinsurance.com | unknown | 0.6% |
| 35 | Fortinet fortinet.com | Security vendors | 0.6% |
| 36 | Harbour Insurance Agency harbourinsuranceagency.com | Agencies | 0.6% |
| 37 | ibusinesslender.com ibusinesslender.com | unknown | 0.6% |
| 38 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 39 | Illinois Insurance Center ilinsurancecenter.com | Agencies | 0.6% |
| 40 | insurancemarketagents.com insurancemarketagents.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.