Wisconsin
United StatesProgressive Commercial leads both the organic results and the AI citations in Wisconsin, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 5.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 41.4 |
| 03 | The Hartford | 40.4 |
| 04 | GEICO | 29.4 |
| 05 | Thimble | 16.4 |
| 06 | State Farm | 14.7 |
| 07 | Allstate | 13.7 |
| 08 | biBERK | 9.7 |
| 09 | Chubb | 9.7 |
| 10 | MAPFRE | 9.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 17.1% |
| 02 | The Hartford | 17.1% |
| 03 | Allstate | 12.9% |
| 04 | GEICO | 11.4% |
| 05 | NEXT Insurance | 10% |
| 06 | Nationwide | 7.1% |
| 07 | Chubb | 4.3% |
| 08 | biBERK | 4.3% |
| 09 | State Farm | 2.9% |
| 10 | Travelers | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 58.3% |
| 02 | forum | 18.3% |
| 03 | aggregator | 5.8% |
| 04 | agency | 4.2% |
| 05 | publisher | 4.2% |
| 06 | payroll | 3.3% |
| 07 | unknown | 3.3% |
| 08 | financial institution | 0.8% |
| 09 | security vendor | 0.8% |
| 10 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.2% |
| 02 | GEICO | 11.7% |
| 03 | Progressive | 11.7% |
| 04 | Allstate | 10.4% |
| 05 | Progressive Commercial | 9.1% |
| 06 | NEXT Insurance | 7.8% |
| 07 | Nationwide | 6.5% |
| 08 | Chubb | 3.9% |
| 09 | Hiscox | 3.9% |
| 10 | Travelers | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Robertson Ryan Insurance | 30.3% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 58.3% of cited sources and comparison sites are 5.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.5% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 10% |
| 03 | The Hartford thehartford.com | Insurers | 10% |
| 04 | Allstate allstate.com | Insurers | 7.5% |
| 05 | GEICO geico.com | Insurers | 6.7% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 5.8% |
| 07 | Nationwide nationwide.com | Insurers | 4.2% |
| 08 | biBERK biberk.com | Insurers | 2.5% |
| 09 | Chubb chubb.com | Insurers | 2.5% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 2.5% |
| 11 | US News usnews.com | Publishers | 2.5% |
| 12 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 1.7% |
| 13 | Insureon insureon.com | Comparison sites | 1.7% |
| 14 | Inszone Insurance inszoneinsurance.com | Agencies | 1.7% |
| 15 | Paychex paychex.com | Payroll platforms | 1.7% |
| 16 | State Farm statefarm.com | Insurers | 1.7% |
| 17 | Travelers travelers.com | Insurers | 1.7% |
| 18 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 19 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 20 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 21 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 22 | Cynet cynet.com | Security vendors | 0.8% |
| 23 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.8% |
| 24 | Farmers farmers.com | Insurers | 0.8% |
| 25 | Hiscox hiscox.com | Insurers | 0.8% |
| 26 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 27 | Instagram instagram.com | Social | 0.8% |
| 28 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 29 | msvia.org msvia.org | unknown | 0.8% |
| 30 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 31 | Progressive progressive.com | Insurers | 0.8% |
| 32 | QuickBooks quickbooks.intuit.com | Payroll platforms | 0.8% |
| 33 | Reddit reddit.com | Forums | 0.8% |
| 34 | Sentry Insurance sentry.com | Insurers | 0.8% |
| 35 | Star Shepherd Insurance starshep.com | Agencies | 0.8% |
| 36 | Thimble thimble.com | Insurers | 0.8% |
| 37 | ThinkAdvisor thinkadvisor.com | Publishers | 0.8% |
| 38 | USAA usaa.com | Insurers | 0.8% |
| 39 | windes.com windes.com | unknown | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.