Wisconsin
United StatesThe Hartford leads the organic results in Wisconsin. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 81.3 |
| 03 | GEICO | 50.9 |
| 04 | NEXT Insurance | 48.7 |
| 05 | biBERK | 16.5 |
| 06 | Hiscox | 16 |
| 07 | Nationwide | 14.5 |
| 08 | Allstate | 13.6 |
| 09 | Travelers | 10.1 |
| 10 | Chubb | 7.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 26.5% |
| 02 | The Hartford | 20.4% |
| 03 | Progressive Commercial | 19.4% |
| 04 | GEICO | 9.2% |
| 05 | Hiscox | 4.1% |
| 06 | biBERK | 4.1% |
| 07 | Nationwide | 3.1% |
| 08 | Liberty Mutual | 2% |
| 09 | Travelers | 2% |
| 10 | Vouch | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 57% |
| 02 | forum | 11% |
| 03 | aggregator | 7.6% |
| 04 | publisher | 5.8% |
| 05 | agency | 5.2% |
| 06 | regulator | 5.2% |
| 07 | payroll | 2.3% |
| 08 | security vendor | 1.7% |
| 09 | unknown | 1.7% |
| 10 | social | 1.2% |
| 11 | association | 0.6% |
| 12 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18% |
| 02 | Progressive | 11.5% |
| 03 | Hiscox | 9.8% |
| 04 | NEXT Insurance | 9.8% |
| 05 | Progressive Commercial | 9.8% |
| 06 | The Hartford | 8.2% |
| 07 | Allstate | 4.9% |
| 08 | biBERK | 4.9% |
| 09 | Nationwide | 4.9% |
| 10 | Vouch | 4.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Wisconsin and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Milwaukee | Frank Medina Insurance | 27.8% | 8 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wisconsin, insurers are 57% of cited sources and comparison sites are 7.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 15.1% |
| 02 | The Hartford thehartford.com | Insurers | 11.6% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11% |
| 04 | YouTube youtube.com | Forums | 10.5% |
| 05 | GEICO geico.com | Insurers | 5.2% |
| 06 | biBERK biberk.com | Insurers | 2.3% |
| 07 | Hiscox hiscox.com | Insurers | 2.3% |
| 08 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 09 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 10 | Nationwide nationwide.com | Insurers | 1.7% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.7% |
| 12 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 1.2% |
| 13 | Facebook facebook.com | Social | 1.2% |
| 14 | Insurance Information Institute iii.org | Publishers | 1.2% |
| 15 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 16 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 18 | Simply Business simplybusiness.com | Comparison sites | 1.2% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 20 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 21 | Travelers travelers.com | Insurers | 1.2% |
| 22 | US News usnews.com | Publishers | 1.2% |
| 23 | Vouch vouch.us | Insurers | 1.2% |
| 24 | Allstate allstate.com | Insurers | 0.6% |
| 25 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 26 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.6% |
| 27 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 28 | Chubb chubb.com | Insurers | 0.6% |
| 29 | Cynet cynet.com | Security vendors | 0.6% |
| 30 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 31 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 32 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 33 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 34 | Fortinet fortinet.com | Security vendors | 0.6% |
| 35 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 36 | Gusto gusto.com | Payroll platforms | 0.6% |
| 37 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 38 | hirechore.com hirechore.com | unknown | 0.6% |
| 39 | HUB International hubinternational.com | Agencies | 0.6% |
| 40 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Wisconsin leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.