Minnesota
United StatesThe Hartford leads the organic results in Minnesota. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 93.3 |
| 03 | GEICO | 64.2 |
| 04 | biBERK | 60.6 |
| 05 | NEXT Insurance | 59.5 |
| 06 | Nationwide | 40.5 |
| 07 | Thimble | 35.5 |
| 08 | Hiscox | 29.9 |
| 09 | Allstate | 18.1 |
| 10 | Chubb | 18.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 19.5% |
| 02 | NEXT Insurance | 18.4% |
| 03 | The Hartford | 14.9% |
| 04 | GEICO | 12.6% |
| 05 | Allstate | 4.6% |
| 06 | Liberty Mutual | 4.6% |
| 07 | Nationwide | 4.6% |
| 08 | biBERK | 4.6% |
| 09 | Hiscox | 3.4% |
| 10 | Thimble | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.8% |
| 02 | aggregator | 15.1% |
| 03 | forum | 10.8% |
| 04 | publisher | 7.5% |
| 05 | agency | 5.4% |
| 06 | unknown | 4.8% |
| 07 | payroll | 3.8% |
| 08 | association | 1.1% |
| 09 | regulator | 1.1% |
| 10 | security vendor | 1.1% |
| 11 | social | 1.1% |
| 12 | software | 1.1% |
| 13 | financial institution | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.2% |
| 02 | GEICO | 15.5% |
| 03 | NEXT Insurance | 10.3% |
| 04 | Hiscox | 8.6% |
| 05 | Progressive | 8.6% |
| 06 | Progressive Commercial | 8.6% |
| 07 | Allstate | 6.9% |
| 08 | Nationwide | 6.9% |
| 09 | biBERK | 3.4% |
| 10 | Thimble | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | BlueJay Insurance Agency, Inc. | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 46.8% of cited sources and comparison sites are 15.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9.1% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.6% |
| 04 | The Hartford thehartford.com | Insurers | 7% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 4.8% |
| 07 | Insureon insureon.com | Comparison sites | 2.7% |
| 08 | Allstate allstate.com | Insurers | 2.2% |
| 09 | biBERK biberk.com | Insurers | 2.2% |
| 10 | Forbes Advisor forbes.com | Publishers | 2.2% |
| 11 | Homebase joinhomebase.com | Payroll platforms | 2.2% |
| 12 | Liberty Mutual libertymutual.com | Insurers | 2.2% |
| 13 | Nationwide nationwide.com | Insurers | 2.2% |
| 14 | TechInsurance techinsurance.com | Comparison sites | 2.2% |
| 15 | US News usnews.com | Publishers | 2.2% |
| 16 | Hiscox hiscox.com | Insurers | 1.6% |
| 17 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 18 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 19 | Facebook facebook.com | Social | 1.1% |
| 20 | Paychex paychex.com | Payroll platforms | 1.1% |
| 21 | Thimble thimble.com | Insurers | 1.1% |
| 22 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 23 | Acrisure acrisure.com | Agencies | 0.5% |
| 24 | Aligned Insurance alignedinsurance.com | Agencies | 0.5% |
| 25 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 26 | artisanins.com artisanins.com | unknown | 0.5% |
| 27 | atlasinsurancerochester.com atlasinsurancerochester.com | unknown | 0.5% |
| 28 | bmbinc.com bmbinc.com | unknown | 0.5% |
| 29 | botbis.com botbis.com | unknown | 0.5% |
| 30 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 31 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 32 | Business News Daily businessnewsdaily.com | Publishers | 0.5% |
| 33 | Chubb chubb.com | Insurers | 0.5% |
| 34 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 0.5% |
| 39 | dli.mn.gov dli.mn.gov | unknown | 0.5% |
| 40 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.