Minnesota
United StatesAllstate leads the organic results in Minnesota. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 73.8 |
| 03 | GEICO | 68.5 |
| 04 | Liberty Mutual | 35 |
| 05 | The General | 17.8 |
| 06 | Mercury Insurance | 15.4 |
| 07 | AAA | 15.2 |
| 08 | State Farm | 15 |
| 09 | SafeAuto | 8.4 |
| 10 | Farmers | 7.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 16.7% |
| 02 | Progressive | 16.7% |
| 03 | Allstate | 14.3% |
| 04 | Farmers | 14.3% |
| 05 | GEICO | 11.9% |
| 06 | Mercury Insurance | 7.1% |
| 07 | State Farm | 4.8% |
| 08 | AAA | 2.4% |
| 09 | COUNTRY Financial | 2.4% |
| 10 | Lemonade | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.5% |
| 02 | aggregator | 22% |
| 03 | publisher | 21.1% |
| 04 | forum | 10.1% |
| 05 | agency | 3.7% |
| 06 | law firm | 2.8% |
| 07 | unknown | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.8% |
| 02 | Progressive | 17.5% |
| 03 | State Farm | 12.7% |
| 04 | Farmers | 9.5% |
| 05 | Allstate | 7.9% |
| 06 | Travelers | 7.9% |
| 07 | USAA | 6.3% |
| 08 | Liberty Mutual | 4.8% |
| 09 | Nationwide | 3.2% |
| 10 | AAA | 1.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | BlueJay Insurance Agency, Inc. | 22.2% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 38.5% of cited sources and comparison sites are 22%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.2% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.4% |
| 04 | Progressive progressive.com | Insurers | 6.4% |
| 05 | US News usnews.com | Publishers | 6.4% |
| 06 | Allstate allstate.com | Insurers | 5.5% |
| 07 | Farmers farmers.com | Insurers | 5.5% |
| 08 | GEICO geico.com | Insurers | 4.6% |
| 09 | MarketWatch marketwatch.com | Publishers | 4.6% |
| 10 | The Zebra thezebra.com | Comparison sites | 4.6% |
| 11 | Compare.com compare.com | Comparison sites | 3.7% |
| 12 | CNBC cnbc.com | Publishers | 2.8% |
| 13 | Insurify insurify.com | Comparison sites | 2.8% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 15 | Experian experian.com | Publishers | 1.8% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 17 | Money money.com | Publishers | 1.8% |
| 18 | State Farm statefarm.com | Insurers | 1.8% |
| 19 | WalletHub wallethub.com | Comparison sites | 1.8% |
| 20 | ag.state.mn.us ag.state.mn.us | unknown | 0.9% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 22 | Chandler Law chandlerlaw.com | Law firms | 0.9% |
| 23 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.9% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 25 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 26 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 27 | detroitnews.com detroitnews.com | unknown | 0.9% |
| 28 | FMG Law fmglaw.com | Law firms | 0.9% |
| 29 | Insurance Navy insurancenavy.com | Agencies | 0.9% |
| 30 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 31 | Lemonade lemonade.com | Insurers | 0.9% |
| 32 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 33 | MAPFRE mapfreinsurance.com | Insurers | 0.9% |
| 34 | AAA mwg.aaa.com | Insurers | 0.9% |
| 35 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 36 | Reddit reddit.com | Forums | 0.9% |
| 37 | The General thegeneral.com | Insurers | 0.9% |
| 38 | Travelers travelers.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.