Minnesota
United StatesAllstate leads the organic results in Minnesota. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.1 |
| 03 | GEICO | 47.2 |
| 04 | Dairyland | 44.7 |
| 05 | Liberty Mutual | 38 |
| 06 | Lemonade | 26.1 |
| 07 | Plymouth Rock | 22.3 |
| 08 | AAA | 18.6 |
| 09 | The General | 15.6 |
| 10 | Farmers | 11.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 15% |
| 02 | Liberty Mutual | 15% |
| 03 | Progressive | 15% |
| 04 | Allstate | 10% |
| 05 | State Farm | 10% |
| 06 | Lemonade | 5% |
| 07 | Mercury Insurance | 5% |
| 08 | Nationwide | 5% |
| 09 | AAA | 2.5% |
| 10 | Amica | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.2% |
| 02 | aggregator | 26.8% |
| 03 | publisher | 9.3% |
| 04 | forum | 8.2% |
| 05 | agency | 5.2% |
| 06 | search | 3.1% |
| 07 | unknown | 3.1% |
| 08 | law firm | 2.1% |
| 09 | regulator | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.5% |
| 02 | Progressive | 18.5% |
| 03 | Nationwide | 11.1% |
| 04 | Travelers | 9.3% |
| 05 | Allstate | 7.4% |
| 06 | State Farm | 7.4% |
| 07 | Erie Insurance | 5.6% |
| 08 | USAA | 5.6% |
| 09 | Amica | 3.7% |
| 10 | Lemonade | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Minnesota and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Minneapolis | BlueJay Insurance Agency, Inc. | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Minnesota, insurers are 41.2% of cited sources and comparison sites are 26.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | GEICO geico.com | Insurers | 6.2% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 03 | Progressive progressive.com | Insurers | 6.2% |
| 04 | Insurify insurify.com | Comparison sites | 5.2% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 5.2% |
| 06 | Allstate allstate.com | Insurers | 4.1% |
| 07 | State Farm statefarm.com | Insurers | 4.1% |
| 08 | US News usnews.com | Publishers | 4.1% |
| 09 | YouTube youtube.com | Forums | 4.1% |
| 10 | Google google.com | Search | 3.1% |
| 11 | WalletHub wallethub.com | Comparison sites | 3.1% |
| 12 | Insure.com insure.com | Comparison sites | 2.1% |
| 13 | Lemonade lemonade.com | Insurers | 2.1% |
| 14 | LendingTree lendingtree.com | Comparison sites | 2.1% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.1% |
| 16 | Nationwide nationwide.com | Insurers | 2.1% |
| 17 | Quora quora.com | Forums | 2.1% |
| 18 | The Zebra thezebra.com | Comparison sites | 2.1% |
| 19 | AAA acg.aaa.com | Insurers | 1% |
| 20 | Nationwide Agency agency.nationwide.com | Agencies | 1% |
| 21 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1% |
| 22 | Amica amica.com | Insurers | 1% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 24 | billcoatslaw.com billcoatslaw.com | unknown | 1% |
| 25 | Bogleheads bogleheads.org | Forums | 1% |
| 26 | cigflorida.com cigflorida.com | unknown | 1% |
| 27 | CNBC cnbc.com | Publishers | 1% |
| 28 | Compare.com compare.com | Comparison sites | 1% |
| 29 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 1% |
| 30 | Direct Auto directauto.com | Insurers | 1% |
| 31 | Experian experian.com | Publishers | 1% |
| 32 | Farmers farmers.com | Insurers | 1% |
| 33 | FinanceBuzz financebuzz.com | Publishers | 1% |
| 34 | Gallon Law gallonlaw.com | Law firms | 1% |
| 35 | Insurance.com insurance.com | Comparison sites | 1% |
| 36 | Insurance Business insurancebusinessmag.com | Publishers | 1% |
| 37 | InsuranceQuotes insurancequotes.com | Comparison sites | 1% |
| 38 | JustAnswer justanswer.com | Forums | 1% |
| 39 | Leavitt Group leavitt.com | Agencies | 1% |
| 40 | Money money.com | Publishers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Minnesota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.