South Dakota
United StatesAllstate leads the organic results in South Dakota. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 34.7 |
| 03 | AAA | 23.4 |
| 04 | GEICO | 19.3 |
| 05 | Mercury Insurance | 13.2 |
| 06 | MAPFRE | 10.7 |
| 07 | Dairyland | 5.8 |
| 08 | Pronto Insurance | 5.8 |
| 09 | The General | 3.5 |
| 10 | Direct Auto | 2.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | GEICO | 14.3% |
| 03 | Allstate | 11.4% |
| 04 | Liberty Mutual | 11.4% |
| 05 | Lemonade | 5.7% |
| 06 | Nationwide | 5.7% |
| 07 | State Farm | 5.7% |
| 08 | AAA | 2.9% |
| 09 | Alpha Direct | 2.9% |
| 10 | Amica | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 33.1% |
| 02 | carrier | 28.9% |
| 03 | publisher | 14.9% |
| 04 | forum | 7.4% |
| 05 | unknown | 7.4% |
| 06 | agency | 4.1% |
| 07 | law firm | 1.7% |
| 08 | social | 1.7% |
| 09 | software | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.7% |
| 02 | GEICO | 15.2% |
| 03 | USAA | 13% |
| 04 | Allstate | 8.7% |
| 05 | Nationwide | 6.5% |
| 06 | State Farm | 6.5% |
| 07 | Travelers | 6.5% |
| 08 | Amica | 4.3% |
| 09 | Farmers | 4.3% |
| 10 | Lemonade | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Dakota, insurers are 28.9% of cited sources and comparison sites are 33.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 6.6% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 6.6% |
| 03 | US News usnews.com | Publishers | 6.6% |
| 04 | Progressive progressive.com | Insurers | 5.8% |
| 05 | GEICO geico.com | Insurers | 4.1% |
| 06 | The Zebra thezebra.com | Comparison sites | 4.1% |
| 07 | Allstate allstate.com | Insurers | 3.3% |
| 08 | Insurance.com insurance.com | Comparison sites | 3.3% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.3% |
| 10 | WalletHub wallethub.com | Comparison sites | 3.3% |
| 11 | Experian experian.com | Publishers | 2.5% |
| 12 | Reddit reddit.com | Forums | 2.5% |
| 13 | YouTube youtube.com | Forums | 2.5% |
| 14 | CarInsurance.com carinsurance.com | Comparison sites | 1.7% |
| 15 | Compare.com compare.com | Comparison sites | 1.7% |
| 16 | Facebook facebook.com | Social | 1.7% |
| 17 | Lemonade lemonade.com | Insurers | 1.7% |
| 18 | MarketWatch marketwatch.com | Publishers | 1.7% |
| 19 | Nationwide nationwide.com | Insurers | 1.7% |
| 20 | Policygenius policygenius.com | Comparison sites | 1.7% |
| 21 | State Farm statefarm.com | Insurers | 1.7% |
| 22 | Wall Street Journal wsj.com | Publishers | 1.7% |
| 23 | 3R Insurance 3rinsurance.com | Agencies | 0.8% |
| 24 | AAA acg.aaa.com | Insurers | 0.8% |
| 25 | Amica amica.com | Insurers | 0.8% |
| 26 | automobile.com automobile.com | unknown | 0.8% |
| 27 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 28 | banksjones.com banksjones.com | unknown | 0.8% |
| 29 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.8% |
| 30 | Bogleheads bogleheads.org | Forums | 0.8% |
| 31 | capitalone.com capitalone.com | unknown | 0.8% |
| 32 | ClubLexus clublexus.com | Forums | 0.8% |
| 33 | Dairyland dairylandinsurance.com | Insurers | 0.8% |
| 34 | Direct Auto directauto.com | Insurers | 0.8% |
| 35 | Faroway faroway.ai | software | 0.8% |
| 36 | FinanceBuzz financebuzz.com | Publishers | 0.8% |
| 37 | fox4kc.com fox4kc.com | unknown | 0.8% |
| 38 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 39 | howmuchtoinsure.com howmuchtoinsure.com | unknown | 0.8% |
| 40 | Insure.com insure.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.