The Visibility Index
Boards: Business insuranceCar insuranceHome insuranceNear-me and map packSpecialty commercial · United StatesCanadaInteractive map
Home / The Index / Canada / Saskatchewan / auto
Car insurance Home insurance Business insurance Same geography, three lines
SK
Car insurance board · November 2026

Saskatchewan

Canada
Searches tracked
19
AI Overview rate
89.5%
Sources per answer
3.4
Locator Canada

Car insurance in Saskatchewan: who ranks, and who gets cited

Intact leads the organic results in Saskatchewan. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 3.4 sources.

Discipline 01 · Best insurance SEO Intact Organic visibility 100 / 100
Discipline 02 · Best insurance GEO PolicyMe Cited in 21.7% of carrier citations
Discipline 03 · Best local SEO Westland Insurance 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Saskatchewan leader
Organic visibility by carrier in Saskatchewan, auto insurance, November 2026
#CarrierVisibility index
01 Intact 100
02 TD Insurance 48.7
03 RBC Insurance 44.3
04 Square One 29.1
05 Allstate Canada 15
06 COUNTRY Financial 14.1
07 The Personal 14.1
08 Sonnet 10.2
09 Beneva 5.6
10 Progressive 5.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Saskatchewan, auto insurance, November 2026
#CarrierShare of carrier citations
01 PolicyMe 21.7%
02 Allstate 8.7%
03 Belairdirect 8.7%
04 Intact 8.7%
05 RBC Insurance 8.7%
06 The Personal 8.7%
07 Allstate Canada 4.3%
08 Beneva 4.3%
09 GEICO 4.3%
10 Progressive 4.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Saskatchewan, auto insurance, November 2026
#Source typeShare of citations
01 carrier 40.4%
02 aggregator 26.3%
03 regulator 10.5%
04 forum 8.8%
05 unknown 7%
06 agency 5.3%
07 publisher 1.8%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Saskatchewan, auto insurance, November 2026
#CarrierShare of mentions
01 Intact 14%
02 PolicyMe 14%
03 SGI Canada 9.3%
04 Allstate 7%
05 Belairdirect 7%
06 Progressive 7%
07 CAA 7%
08 GEICO 4.7%
09 Sonnet 4.7%
10 Travelers 4.7%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Saskatchewan, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
Saskatchewan · Auto · 19 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.

Get your Saskatchewan scorecard
Free · 2-day turnaround · no call required

Local pack by metro

1 metro measured in Saskatchewan
Local pack leader in each Saskatchewan metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Saskatoon Westland Insurance 30.6% 7 4.8

Near-me searches are measured per metro, not per province. Each metro has its own board.

Every source the AI cites

32 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 40.4% of cited sources and comparison sites are 26.3%.

Every domain cited in AI answers for Saskatchewan, November 2026
#SourceType Share of citations
01 Rates.ca
rates.ca
Comparison sites
10.5%
02 PolicyMe
policyme.com
Insurers
8.8%
03 LowestRates
lowestrates.ca
Comparison sites
7%
04 YouTube
youtube.com
Forums
7%
05 Ratehub
ratehub.ca
Comparison sites
5.3%
06 SGI
sgi.sk.ca
Regulators
5.3%
07 Allstate
allstate.com
Insurers
3.5%
08 Belairdirect
belairdirect.com
Insurers
3.5%
09 FSRA Ontario
fsrao.ca
Regulators
3.5%
10 Intact
intact.ca
Insurers
3.5%
11 RBC Insurance
rbcinsurance.com
Insurers
3.5%
12 The Personal
thepersonal.com
Insurers
3.5%
13 A.A. Munro
aamunro.com
Agencies
1.8%
14 airbfordrivers.ca
airbfordrivers.ca
unknown
1.8%
15 Allstate Canada
allstate.ca
Insurers
1.8%
16 Beneva
beneva.ca
Insurers
1.8%
17 BrokerLink
brokerlink.ca
Agencies
1.8%
18 Canada Drives
canadadrives.ca
Comparison sites
1.8%
19 GEICO
geico.com
Insurers
1.8%
20 ilolaw.ca
ilolaw.ca
unknown
1.8%
21 Manitoba Public Insurance
mpi.mb.ca
Regulators
1.8%
22 NerdWallet
nerdwallet.com
Comparison sites
1.8%
23 Progressive
progressive.com
Insurers
1.8%
24 Reddit
reddit.com
Forums
1.8%
25 saskatchewan.ca
saskatchewan.ca
unknown
1.8%
26 scotiainsurance.com
scotiainsurance.com
unknown
1.8%
27 Sonnet
sonnet.ca
Insurers
1.8%
28 State Farm
statefarm.com
Insurers
1.8%
29 TD Insurance
tdinsurance.com
Insurers
1.8%
30 Travelers
travelers.com
Insurers
1.8%
31 US News
usnews.com
Publishers
1.8%
32 Westland Insurance
westlandinsurance.ca
Agencies
1.8%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.