Saskatchewan
CanadaTD Insurance leads the organic results in Saskatchewan. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 63.2% of the 19 searches tracked here, citing an average of 8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Belairdirect | 54.9 |
| 03 | Allstate Canada | 40.2 |
| 04 | Allstate | 27.8 |
| 05 | Intact | 22.6 |
| 06 | RBC Insurance | 20 |
| 07 | Square One | 14.4 |
| 08 | Progressive | 14.2 |
| 09 | Co-operators | 9.8 |
| 10 | PolicyMe | 9.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 18.2% |
| 02 | Intact | 18.2% |
| 03 | TD Insurance | 13.6% |
| 04 | PolicyMe | 9.1% |
| 05 | Progressive | 9.1% |
| 06 | RBC Insurance | 9.1% |
| 07 | Allstate | 4.5% |
| 08 | Allstate Canada | 4.5% |
| 09 | GEICO | 4.5% |
| 10 | Sonnet | 4.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 30.2% |
| 02 | carrier | 22.9% |
| 03 | agency | 16.7% |
| 04 | publisher | 8.3% |
| 05 | forum | 6.2% |
| 06 | regulator | 6.2% |
| 07 | unknown | 5.2% |
| 08 | social | 2.1% |
| 09 | association | 1% |
| 10 | nonprofit | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 26.1% |
| 02 | Belairdirect | 17.4% |
| 03 | Allstate | 13% |
| 04 | Progressive | 8.7% |
| 05 | Sonnet | 8.7% |
| 06 | Allstate Canada | 4.3% |
| 07 | Aviva Canada | 4.3% |
| 08 | Co-operators | 4.3% |
| 09 | GEICO | 4.3% |
| 10 | PolicyMe | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 63.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Saskatoon | Cherry Insurance Ltd | 33.3% | 7 | 4.2 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 22.9% of cited sources and comparison sites are 30.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 11.5% |
| 02 | Rates.ca rates.ca | Comparison sites | 8.3% |
| 03 | BrokerLink brokerlink.ca | Agencies | 5.2% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.2% |
| 05 | Intact intact.ca | Insurers | 4.2% |
| 06 | LowestRates lowestrates.ca | Comparison sites | 4.2% |
| 07 | YouTube youtube.com | Forums | 4.2% |
| 08 | Forbes Advisor forbes.com | Publishers | 3.1% |
| 09 | TD Insurance tdinsurance.com | Insurers | 3.1% |
| 10 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.1% |
| 11 | Canada Drives canadadrives.ca | Comparison sites | 2.1% |
| 12 | FSRA Ontario fsrao.ca | Regulators | 2.1% |
| 13 | Insurance Bureau of Canada ibc.ca | Regulators | 2.1% |
| 14 | Instagram instagram.com | Social | 2.1% |
| 15 | PolicyMe policyme.com | Insurers | 2.1% |
| 16 | Progressive progressive.com | Insurers | 2.1% |
| 17 | RBC Insurance rbcinsurance.com | Insurers | 2.1% |
| 18 | Reddit reddit.com | Forums | 2.1% |
| 19 | SGI sgi.sk.ca | Regulators | 2.1% |
| 20 | A.A. Munro aamunro.com | Agencies | 1% |
| 21 | Acumen Insurance acumeninsurance.com | Agencies | 1% |
| 22 | Allstate Canada allstate.ca | Insurers | 1% |
| 23 | Allstate allstate.com | Insurers | 1% |
| 24 | Alberta Motor Association ama.ab.ca | Associations | 1% |
| 25 | AutoInsurance.com autoinsurance.com | Comparison sites | 1% |
| 26 | autolendingcanada.ca autolendingcanada.ca | unknown | 1% |
| 27 | Bellingham Herald bellinghamherald.com | Publishers | 1% |
| 28 | Yahoo Finance ca.finance.yahoo.com | Publishers | 1% |
| 29 | ClicAssure clicassure.com | Comparison sites | 1% |
| 30 | Compare.com compare.com | Comparison sites | 1% |
| 31 | enterprise.ca enterprise.ca | unknown | 1% |
| 32 | Farnese Insurance farneseinsurance.com | Agencies | 1% |
| 33 | GEICO geico.com | Insurers | 1% |
| 34 | Insurance Information Institute iii.org | Publishers | 1% |
| 35 | Insurance Business insurancebusinessmag.com | Publishers | 1% |
| 36 | KBD Insurance kbdinsurance.com | Agencies | 1% |
| 37 | marathoninsurance.ca marathoninsurance.ca | unknown | 1% |
| 38 | Mitch Insurance mitchinsurance.com | Agencies | 1% |
| 39 | moneysense.ca moneysense.ca | unknown | 1% |
| 40 | Orbit Insurance Services orbitinsuranceservices.ca | Agencies | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.