Saskatchewan
CanadaAllstate Canada leads the organic results in Saskatchewan. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate Canada | 100 |
| 02 | Intact | 90 |
| 03 | TD Insurance | 82.2 |
| 04 | SGI Canada | 78.8 |
| 05 | RBC Insurance | 52 |
| 06 | Square One | 38.3 |
| 07 | PolicyMe | 26.3 |
| 08 | Belairdirect | 15.8 |
| 09 | GEICO | 11.3 |
| 10 | Travelers | 9.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 18.5% |
| 02 | Intact | 14.8% |
| 03 | PolicyMe | 14.8% |
| 04 | RBC Insurance | 14.8% |
| 05 | TD Insurance | 11.1% |
| 06 | Allstate | 3.7% |
| 07 | Allstate Canada | 3.7% |
| 08 | Co-operators | 3.7% |
| 09 | GEICO | 3.7% |
| 10 | Progressive | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 32.3% |
| 02 | carrier | 21.3% |
| 03 | unknown | 12.6% |
| 04 | forum | 10.2% |
| 05 | agency | 9.4% |
| 06 | regulator | 7.9% |
| 07 | association | 2.4% |
| 08 | publisher | 2.4% |
| 09 | social | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 16.7% |
| 02 | PolicyMe | 16.7% |
| 03 | Belairdirect | 12.5% |
| 04 | TD Insurance | 12.5% |
| 05 | Allstate | 8.3% |
| 06 | Co-operators | 8.3% |
| 07 | SGI Canada | 8.3% |
| 08 | GEICO | 4.2% |
| 09 | Nationwide | 4.2% |
| 10 | Progressive | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Saskatoon | Westland Insurance | 33.3% | 9 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 21.3% of cited sources and comparison sites are 32.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 8.7% |
| 02 | Rates.ca rates.ca | Comparison sites | 7.9% |
| 03 | SGI sgi.sk.ca | Regulators | 5.5% |
| 04 | YouTube youtube.com | Forums | 5.5% |
| 05 | HelloSafe hellosafe.ca | Comparison sites | 4.7% |
| 06 | Belairdirect belairdirect.com | Insurers | 3.9% |
| 07 | LowestRates lowestrates.ca | Comparison sites | 3.9% |
| 08 | Intact intact.ca | Insurers | 3.1% |
| 09 | PolicyMe policyme.com | Insurers | 3.1% |
| 10 | RBC Insurance rbcinsurance.com | Insurers | 3.1% |
| 11 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 2.4% |
| 12 | Quora quora.com | Forums | 2.4% |
| 13 | Reddit reddit.com | Forums | 2.4% |
| 14 | TD Insurance tdinsurance.com | Insurers | 2.4% |
| 15 | Alberta Motor Association ama.ab.ca | Associations | 1.6% |
| 16 | Canada Drives canadadrives.ca | Comparison sites | 1.6% |
| 17 | Facebook facebook.com | Social | 1.6% |
| 18 | Humberview Insurance humberviewinsurance.ca | Agencies | 1.6% |
| 19 | Insurance Business insurancebusinessmag.com | Publishers | 1.6% |
| 20 | Spinny spinny.ca | Comparison sites | 1.6% |
| 21 | youset.ca youset.ca | unknown | 1.6% |
| 22 | Acumen Insurance acumeninsurance.com | Agencies | 0.8% |
| 23 | Agents Publish agentspublish.ca | Associations | 0.8% |
| 24 | aldormaninsurance.com aldormaninsurance.com | unknown | 0.8% |
| 25 | Allstate Canada allstate.ca | Insurers | 0.8% |
| 26 | Allstate allstate.com | Insurers | 0.8% |
| 27 | Armour Insurance armourinsurance.ca | Agencies | 0.8% |
| 28 | begininsurance.ca begininsurance.ca | unknown | 0.8% |
| 29 | capitalinsurancebrokers.com capitalinsurancebrokers.com | unknown | 0.8% |
| 30 | Cheep Insurance cheepinsurance.ca | Agencies | 0.8% |
| 31 | collisionrepairmag.com collisionrepairmag.com | unknown | 0.8% |
| 32 | Co-operators cooperators.ca | Insurers | 0.8% |
| 33 | dickeyinsurancesolutions.com dickeyinsurancesolutions.com | unknown | 0.8% |
| 34 | fcaa.gov.sk.ca fcaa.gov.sk.ca | unknown | 0.8% |
| 35 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 36 | FSRA Ontario fsrao.ca | Regulators | 0.8% |
| 37 | fullcoveragecarinsurancefullcove.website3.me fullcoveragecarinsurancefullcove.website3.me | unknown | 0.8% |
| 38 | GEICO geico.com | Insurers | 0.8% |
| 39 | Insurance Bureau of Canada ibc.ca | Regulators | 0.8% |
| 40 | icandrive.ca icandrive.ca | unknown | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.