Alberta
CanadaIntact leads the organic results in Alberta. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 55.9 |
| 03 | The Personal | 32.7 |
| 04 | RBC Insurance | 31.4 |
| 05 | COUNTRY Financial | 16.4 |
| 06 | Sonnet | 15.6 |
| 07 | Belairdirect | 15.6 |
| 08 | Allstate Canada | 14.7 |
| 09 | Square One | 13.6 |
| 10 | Desjardins | 10.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 20% |
| 02 | Belairdirect | 15% |
| 03 | TD Insurance | 15% |
| 04 | Allstate | 10% |
| 05 | Intact | 10% |
| 06 | The Personal | 10% |
| 07 | Desjardins | 5% |
| 08 | GEICO | 5% |
| 09 | RBC Insurance | 5% |
| 10 | Travelers | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.4% |
| 02 | aggregator | 30.9% |
| 03 | agency | 12.7% |
| 04 | regulator | 7.3% |
| 05 | association | 5.5% |
| 06 | forum | 5.5% |
| 07 | publisher | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 11.1% |
| 02 | Intact | 11.1% |
| 03 | PolicyMe | 11.1% |
| 04 | CAA | 11.1% |
| 05 | Desjardins | 6.7% |
| 06 | GEICO | 6.7% |
| 07 | RBC Insurance | 6.7% |
| 08 | TD Insurance | 6.7% |
| 09 | Allstate | 4.4% |
| 10 | Sonnet | 4.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Affordable Insurance Quotes | 32.4% | 10 | 4.8 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 29.7% | 9 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 36.4% of cited sources and comparison sites are 30.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 16.4% |
| 02 | LowestRates lowestrates.ca | Comparison sites | 7.3% |
| 03 | PolicyMe policyme.com | Insurers | 7.3% |
| 04 | Ratehub ratehub.ca | Comparison sites | 7.3% |
| 05 | Belairdirect belairdirect.com | Insurers | 5.5% |
| 06 | TD Insurance tdinsurance.com | Insurers | 5.5% |
| 07 | YouTube youtube.com | Forums | 5.5% |
| 08 | Allstate allstate.com | Insurers | 3.6% |
| 09 | Insurance Bureau of Canada ibc.ca | Regulators | 3.6% |
| 10 | Intact intact.ca | Insurers | 3.6% |
| 11 | Mitch Insurance mitchinsurance.com | Agencies | 3.6% |
| 12 | The Personal thepersonal.com | Insurers | 3.6% |
| 13 | Westland Insurance westlandinsurance.ca | Agencies | 3.6% |
| 14 | ACERA acera.ca | Associations | 1.8% |
| 15 | Alberta Motor Association ama.ab.ca | Associations | 1.8% |
| 16 | BrokerLink brokerlink.ca | Agencies | 1.8% |
| 17 | Cheep Insurance cheepinsurance.ca | Agencies | 1.8% |
| 18 | Desjardins desjardins.com | Insurers | 1.8% |
| 19 | GEICO geico.com | Insurers | 1.8% |
| 20 | Manitoba Public Insurance mpi.mb.ca | Regulators | 1.8% |
| 21 | RBC Insurance rbcinsurance.com | Insurers | 1.8% |
| 22 | SGI sgi.sk.ca | Regulators | 1.8% |
| 23 | Brokers Insurance Group thebig.ca | Associations | 1.8% |
| 24 | Travelers travelers.com | Insurers | 1.8% |
| 25 | US News usnews.com | Publishers | 1.8% |
| 26 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.