Alberta
CanadaAllstate Canada leads the organic results in Alberta. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate Canada | 100 |
| 02 | Intact | 92 |
| 03 | CAA | 89.6 |
| 04 | RBC Insurance | 66.9 |
| 05 | Square One | 62.7 |
| 06 | Progressive | 44.8 |
| 07 | Belairdirect | 30.7 |
| 08 | Allstate | 29.9 |
| 09 | GEICO | 24 |
| 10 | TD Insurance | 17.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 20.8% |
| 02 | Intact | 16.7% |
| 03 | Allstate | 8.3% |
| 04 | GEICO | 8.3% |
| 05 | PolicyMe | 8.3% |
| 06 | Progressive | 8.3% |
| 07 | RBC Insurance | 8.3% |
| 08 | Allstate Canada | 4.2% |
| 09 | Co-operators | 4.2% |
| 10 | Lemonade | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 30.1% |
| 02 | carrier | 21.2% |
| 03 | agency | 15% |
| 04 | forum | 14.2% |
| 05 | unknown | 10.6% |
| 06 | association | 3.5% |
| 07 | publisher | 2.7% |
| 08 | regulator | 1.8% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 20% |
| 02 | TD Insurance | 16.7% |
| 03 | Belairdirect | 13.3% |
| 04 | Allstate | 10% |
| 05 | GEICO | 6.7% |
| 06 | PolicyMe | 6.7% |
| 07 | Progressive | 6.7% |
| 08 | Wawanesa | 6.7% |
| 09 | Co-operators | 3.3% |
| 10 | Desjardins | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 27.8% | 8 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 10 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 21.2% of cited sources and comparison sites are 30.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.5% |
| 02 | Ratehub ratehub.ca | Comparison sites | 8% |
| 03 | Rates.ca rates.ca | Comparison sites | 8% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.4% |
| 05 | Alberta Motor Association ama.ab.ca | Associations | 3.5% |
| 06 | HelloSafe hellosafe.ca | Comparison sites | 3.5% |
| 07 | Intact intact.ca | Insurers | 3.5% |
| 08 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.5% |
| 09 | Spinny spinny.ca | Comparison sites | 2.7% |
| 10 | Allstate allstate.com | Insurers | 1.8% |
| 11 | BrokerLink brokerlink.ca | Agencies | 1.8% |
| 12 | Canada Drives canadadrives.ca | Comparison sites | 1.8% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 14 | GEICO geico.com | Insurers | 1.8% |
| 15 | Humberview Insurance humberviewinsurance.ca | Agencies | 1.8% |
| 16 | icandrive.ca icandrive.ca | unknown | 1.8% |
| 17 | LowestRates lowestrates.ca | Comparison sites | 1.8% |
| 18 | OVC Assurance ovcassurance.com | Agencies | 1.8% |
| 19 | PolicyMe policyme.com | Insurers | 1.8% |
| 20 | Progressive progressive.com | Insurers | 1.8% |
| 21 | RBC Insurance rbcinsurance.com | Insurers | 1.8% |
| 22 | Reddit reddit.com | Forums | 1.8% |
| 23 | Westland Insurance westlandinsurance.ca | Agencies | 1.8% |
| 24 | Allstate Canada allstate.ca | Insurers | 0.9% |
| 25 | amazon.ca amazon.ca | unknown | 0.9% |
| 26 | Armour Insurance armourinsurance.ca | Agencies | 0.9% |
| 27 | begininsurance.ca begininsurance.ca | unknown | 0.9% |
| 28 | capitalinsurancebrokers.com capitalinsurancebrokers.com | unknown | 0.9% |
| 29 | chapmaninsuranceteam.ca chapmaninsuranceteam.ca | unknown | 0.9% |
| 30 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 0.9% |
| 31 | Cheep Insurance cheepinsurance.ca | Agencies | 0.9% |
| 32 | Co-operators cooperators.ca | Insurers | 0.9% |
| 33 | driving.ca driving.ca | unknown | 0.9% |
| 34 | easyinsure.ca easyinsure.ca | unknown | 0.9% |
| 35 | Facebook facebook.com | Social | 0.9% |
| 36 | FSRA Ontario fsrao.ca | Regulators | 0.9% |
| 37 | Insurance Business insurancebusinessmag.com | Publishers | 0.9% |
| 38 | InsuranceHotline insurancehotline.com | Comparison sites | 0.9% |
| 39 | Lemonade lemonade.com | Insurers | 0.9% |
| 40 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.