Alberta
CanadaTD Insurance leads the organic results in Alberta. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 63.2% of the 19 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Belairdirect | 46.6 |
| 03 | Intact | 37.9 |
| 04 | Co-operators | 31.1 |
| 05 | Allstate | 26 |
| 06 | RBC Insurance | 26 |
| 07 | Allstate Canada | 25.1 |
| 08 | Square One | 15.6 |
| 09 | Progressive | 12.1 |
| 10 | Desjardins | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 27.8% |
| 02 | TD Insurance | 22.2% |
| 03 | Intact | 11.1% |
| 04 | PolicyMe | 11.1% |
| 05 | Allstate | 5.6% |
| 06 | GEICO | 5.6% |
| 07 | Progressive | 5.6% |
| 08 | Sonnet | 5.6% |
| 09 | The Personal | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 28.9% |
| 02 | carrier | 18.6% |
| 03 | forum | 13.4% |
| 04 | agency | 11.3% |
| 05 | publisher | 9.3% |
| 06 | regulator | 7.2% |
| 07 | unknown | 7.2% |
| 08 | association | 4.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 25% |
| 02 | Intact | 12.5% |
| 03 | Allstate | 8.3% |
| 04 | Aviva Canada | 8.3% |
| 05 | Co-operators | 8.3% |
| 06 | Desjardins | 8.3% |
| 07 | PolicyMe | 8.3% |
| 08 | TD Insurance | 8.3% |
| 09 | GEICO | 4.2% |
| 10 | Progressive | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 63.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Alberta and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Calgary | Sharp Insurance | 30.6% | 7 | 4.4 |
| 02 | Edmonton | Sharp Insurance - Edmonton | 30.6% | 14 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Alberta, insurers are 18.6% of cited sources and comparison sites are 28.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 12.4% |
| 02 | YouTube youtube.com | Forums | 11.3% |
| 03 | Belairdirect belairdirect.com | Insurers | 5.2% |
| 04 | BrokerLink brokerlink.ca | Agencies | 5.2% |
| 05 | LowestRates lowestrates.ca | Comparison sites | 5.2% |
| 06 | FSRA Ontario fsrao.ca | Regulators | 4.1% |
| 07 | Rates.ca rates.ca | Comparison sites | 4.1% |
| 08 | TD Insurance tdinsurance.com | Insurers | 4.1% |
| 09 | Forbes Advisor forbes.com | Publishers | 3.1% |
| 10 | ACERA acera.ca | Associations | 2.1% |
| 11 | Alberta Motor Association ama.ab.ca | Associations | 2.1% |
| 12 | Canada Drives canadadrives.ca | Comparison sites | 2.1% |
| 13 | Intact intact.ca | Insurers | 2.1% |
| 14 | PolicyMe policyme.com | Insurers | 2.1% |
| 15 | Reddit reddit.com | Forums | 2.1% |
| 16 | Western Financial Group westernfinancialgroup.ca | Agencies | 2.1% |
| 17 | A.A. Munro aamunro.com | Agencies | 1% |
| 18 | airbfordrivers.ca airbfordrivers.ca | unknown | 1% |
| 19 | alberta.ca alberta.ca | unknown | 1% |
| 20 | Allstate allstate.com | Insurers | 1% |
| 21 | amatravel.ca amatravel.ca | unknown | 1% |
| 22 | Bellingham Herald bellinghamherald.com | Publishers | 1% |
| 23 | Yahoo Finance ca.finance.yahoo.com | Publishers | 1% |
| 24 | Government of Canada canada.ca | Regulators | 1% |
| 25 | car-insurance.caasco.com car-insurance.caasco.com | unknown | 1% |
| 26 | cheepinsurance.ca cheepinsurance.ca | unknown | 1% |
| 27 | ClicAssure clicassure.com | Comparison sites | 1% |
| 28 | CNBC cnbc.com | Publishers | 1% |
| 29 | Compare.com compare.com | Comparison sites | 1% |
| 30 | Duliban Insurance dulibaninsurance.com | Agencies | 1% |
| 31 | Farnese Insurance farneseinsurance.com | Agencies | 1% |
| 32 | freecarinsurancequote.ca freecarinsurancequote.ca | unknown | 1% |
| 33 | GEICO geico.com | Insurers | 1% |
| 34 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 35 | Insurance Information Institute iii.org | Publishers | 1% |
| 36 | Insurance.com insurance.com | Comparison sites | 1% |
| 37 | Insurance Business insurancebusinessmag.com | Publishers | 1% |
| 38 | Manitoba Public Insurance mpi.mb.ca | Regulators | 1% |
| 39 | Orbit Insurance Services orbitinsuranceservices.ca | Agencies | 1% |
| 40 | Progressive progressive.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Alberta leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.