Manitoba
CanadaRBC Insurance leads the organic results in Manitoba. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 3.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 97.3 |
| 03 | Allstate Canada | 94.8 |
| 04 | Sonnet | 64 |
| 05 | COUNTRY Financial | 33.9 |
| 06 | The Personal | 33.9 |
| 07 | Square One | 33.9 |
| 08 | Belairdirect | 19.4 |
| 09 | Intact | 16.9 |
| 10 | State Farm | 13.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 15% |
| 02 | TD Insurance | 15% |
| 03 | Allstate Canada | 10% |
| 04 | PolicyMe | 10% |
| 05 | RBC Insurance | 10% |
| 06 | The Personal | 10% |
| 07 | Allstate | 5% |
| 08 | GEICO | 5% |
| 09 | Intact | 5% |
| 10 | Sonnet | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32.8% |
| 02 | aggregator | 24.6% |
| 03 | agency | 13.1% |
| 04 | forum | 11.5% |
| 05 | publisher | 8.2% |
| 06 | association | 3.3% |
| 07 | regulator | 3.3% |
| 08 | unknown | 3.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 14.3% |
| 02 | Intact | 11.4% |
| 03 | PolicyMe | 11.4% |
| 04 | Allstate | 8.6% |
| 05 | TD Insurance | 8.6% |
| 06 | CAA | 8.6% |
| 07 | Aviva Canada | 5.7% |
| 08 | GEICO | 5.7% |
| 09 | Sonnet | 5.7% |
| 10 | Travelers | 5.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Maloway & Eliason Insurance Agencies Ltd | 33.3% | 9 | 4.5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 32.8% of cited sources and comparison sites are 24.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 9.8% |
| 02 | YouTube youtube.com | Forums | 9.8% |
| 03 | LowestRates lowestrates.ca | Comparison sites | 6.6% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.9% |
| 05 | BrokerLink brokerlink.ca | Agencies | 4.9% |
| 06 | Ratehub ratehub.ca | Comparison sites | 4.9% |
| 07 | TD Insurance tdinsurance.com | Insurers | 4.9% |
| 08 | US News usnews.com | Publishers | 4.9% |
| 09 | Allstate Canada allstate.ca | Insurers | 3.3% |
| 10 | Mitch Insurance mitchinsurance.com | Agencies | 3.3% |
| 11 | PolicyMe policyme.com | Insurers | 3.3% |
| 12 | RBC Insurance rbcinsurance.com | Insurers | 3.3% |
| 13 | The Personal thepersonal.com | Insurers | 3.3% |
| 14 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.3% |
| 15 | A.A. Munro aamunro.com | Agencies | 1.6% |
| 16 | ACERA acera.ca | Associations | 1.6% |
| 17 | Allstate allstate.com | Insurers | 1.6% |
| 18 | Alberta Motor Association ama.ab.ca | Associations | 1.6% |
| 19 | apps.mpi.mb.ca apps.mpi.mb.ca | unknown | 1.6% |
| 20 | Experian experian.com | Publishers | 1.6% |
| 21 | GEICO geico.com | Insurers | 1.6% |
| 22 | Insurance Bureau of Canada ibc.ca | Regulators | 1.6% |
| 23 | Insurance Information Institute iii.org | Publishers | 1.6% |
| 24 | Intact intact.ca | Insurers | 1.6% |
| 25 | Manitoba Public Insurance mpi.mb.ca | Regulators | 1.6% |
| 26 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 1.6% |
| 27 | Reddit reddit.com | Forums | 1.6% |
| 28 | Sonnet sonnet.ca | Insurers | 1.6% |
| 29 | State Farm statefarm.com | Insurers | 1.6% |
| 30 | surnet.net surnet.net | unknown | 1.6% |
| 31 | The Zebra thezebra.com | Comparison sites | 1.6% |
| 32 | Travelers travelers.com | Insurers | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.