Manitoba
CanadaRBC Insurance leads the organic results in Manitoba. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | Co-operators | 53.3 |
| 03 | TD Insurance | 40 |
| 04 | Square One | 27.6 |
| 05 | PolicyMe | 24.4 |
| 06 | Belairdirect | 18.3 |
| 07 | Sonnet | 15.2 |
| 08 | Allstate Canada | 13.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 28.6% |
| 02 | PolicyMe | 14.3% |
| 03 | Progressive | 14.3% |
| 04 | RBC Insurance | 14.3% |
| 05 | TD Insurance | 14.3% |
| 06 | Intact | 7.1% |
| 07 | The Hartford | 7.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 34.8% |
| 02 | unknown | 20% |
| 03 | regulator | 13% |
| 04 | carrier | 12.2% |
| 05 | agency | 8.7% |
| 06 | forum | 7% |
| 07 | publisher | 1.7% |
| 08 | social | 1.7% |
| 09 | association | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 16.7% |
| 02 | Intact | 16.7% |
| 03 | PolicyMe | 16.7% |
| 04 | Aviva Canada | 8.3% |
| 05 | Co-operators | 8.3% |
| 06 | Desjardins | 8.3% |
| 07 | Definity | 8.3% |
| 08 | Progressive | 8.3% |
| 09 | CAA | 8.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 66.7% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Maloway & Eliason Insurance Agencies Ltd | 30.3% | 9 | 4.4 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 12.2% of cited sources and comparison sites are 34.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Manitoba Public Insurance mpi.mb.ca | Regulators | 9.6% |
| 02 | Ratehub ratehub.ca | Comparison sites | 8.7% |
| 03 | Rates.ca rates.ca | Comparison sites | 7% |
| 04 | HelloSafe hellosafe.ca | Comparison sites | 5.2% |
| 05 | LowestRates lowestrates.ca | Comparison sites | 5.2% |
| 06 | Reddit reddit.com | Forums | 4.3% |
| 07 | Belairdirect belairdirect.com | Insurers | 3.5% |
| 08 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.5% |
| 09 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 2.6% |
| 10 | YouTube youtube.com | Forums | 2.6% |
| 11 | aaxel.ca aaxel.ca | unknown | 1.7% |
| 12 | cbc.ca cbc.ca | unknown | 1.7% |
| 13 | Facebook facebook.com | Social | 1.7% |
| 14 | PolicyMe policyme.com | Insurers | 1.7% |
| 15 | Progressive progressive.com | Insurers | 1.7% |
| 16 | RBC Insurance rbcinsurance.com | Insurers | 1.7% |
| 17 | Spinny spinny.ca | Comparison sites | 1.7% |
| 18 | Surex surex.com | Comparison sites | 1.7% |
| 19 | TD Insurance tdinsurance.com | Insurers | 1.7% |
| 20 | apps.mpi.mb.ca apps.mpi.mb.ca | unknown | 0.9% |
| 21 | Government of Canada canada.ca | Regulators | 0.9% |
| 22 | Canada Drives canadadrives.ca | Comparison sites | 0.9% |
| 23 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 0.9% |
| 24 | Cheep Insurance cheepinsurance.ca | Agencies | 0.9% |
| 25 | ClicAssure clicassure.com | Comparison sites | 0.9% |
| 26 | cluettinsurance.ca cluettinsurance.ca | unknown | 0.9% |
| 27 | dickeyinsurancesolutions.com dickeyinsurancesolutions.com | unknown | 0.9% |
| 28 | Wikipedia en.wikipedia.org | Publishers | 0.9% |
| 29 | finalrentals.ca finalrentals.ca | unknown | 0.9% |
| 30 | freeadvice.com freeadvice.com | unknown | 0.9% |
| 31 | guild.ca guild.ca | unknown | 0.9% |
| 32 | guthrieinsurance.com guthrieinsurance.com | unknown | 0.9% |
| 33 | Humberview Insurance humberviewinsurance.ca | Agencies | 0.9% |
| 34 | Insurance Bureau of Canada ibc.ca | Regulators | 0.9% |
| 35 | ICBC icbc.com | Regulators | 0.9% |
| 36 | inovainc.ca inovainc.ca | unknown | 0.9% |
| 37 | Insurance Business insurancebusinessmag.com | Publishers | 0.9% |
| 38 | InsuranceHotline insurancehotline.com | Comparison sites | 0.9% |
| 39 | Insurance Navy insurancenavy.com | Agencies | 0.9% |
| 40 | Intact intact.ca | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.