Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaIntact leads the organic results in Quebec. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 73.5 |
| 03 | Belairdirect | 56.3 |
| 04 | RBC Insurance | 50.2 |
| 05 | Co-operators | 38.8 |
| 06 | CAA | 38.8 |
| 07 | The Personal | 29.1 |
| 08 | Sonnet | 25.9 |
| 09 | Allstate Canada | 19.4 |
| 10 | Square One | 17.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 19% |
| 02 | Belairdirect | 14.3% |
| 03 | Allstate | 9.5% |
| 04 | Intact | 9.5% |
| 05 | The Personal | 9.5% |
| 06 | CAA | 4.8% |
| 07 | GEICO | 4.8% |
| 08 | RBC Insurance | 4.8% |
| 09 | Sonnet | 4.8% |
| 10 | Square One | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 33.9% |
| 02 | aggregator | 21% |
| 03 | agency | 19.4% |
| 04 | forum | 6.5% |
| 05 | unknown | 6.5% |
| 06 | publisher | 4.8% |
| 07 | regulator | 4.8% |
| 08 | association | 3.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 19% |
| 02 | Belairdirect | 11.9% |
| 03 | Intact | 11.9% |
| 04 | TD Insurance | 11.9% |
| 05 | Allstate | 7.1% |
| 06 | Desjardins | 7.1% |
| 07 | Sonnet | 4.8% |
| 08 | Travelers | 4.8% |
| 09 | Beneva | 2.4% |
| 10 | GEICO | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | Intact Assurance | 24.3% | 9 | 3.3 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 33.9% of cited sources and comparison sites are 21%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | BrokerLink brokerlink.ca | Agencies | 8.1% |
| 02 | Rates.ca rates.ca | Comparison sites | 8.1% |
| 03 | PolicyMe policyme.com | Insurers | 6.5% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.8% |
| 05 | YouTube youtube.com | Forums | 4.8% |
| 06 | Allstate allstate.com | Insurers | 3.2% |
| 07 | Experian experian.com | Publishers | 3.2% |
| 08 | Insurance Bureau of Canada ibc.ca | Regulators | 3.2% |
| 09 | Intact intact.ca | Insurers | 3.2% |
| 10 | LowestRates lowestrates.ca | Comparison sites | 3.2% |
| 11 | Mitch Insurance mitchinsurance.com | Agencies | 3.2% |
| 12 | Ratehub ratehub.ca | Comparison sites | 3.2% |
| 13 | The Personal thepersonal.com | Insurers | 3.2% |
| 14 | Alberta Motor Association ama.ab.ca | Associations | 1.6% |
| 15 | CAA caasco.com | Insurers | 1.6% |
| 16 | compareinsurancesonline.ca compareinsurancesonline.ca | unknown | 1.6% |
| 17 | cowangroup.ca cowangroup.ca | unknown | 1.6% |
| 18 | Duliban Insurance dulibaninsurance.com | Agencies | 1.6% |
| 19 | FSRA Ontario fsrao.ca | Regulators | 1.6% |
| 20 | GEICO geico.com | Insurers | 1.6% |
| 21 | iA Financial ia.ca | Insurers | 1.6% |
| 22 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.6% |
| 23 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 1.6% |
| 24 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 25 | PC Insurance pcinsurance.ca | Agencies | 1.6% |
| 26 | promutuelassurance.ca promutuelassurance.ca | unknown | 1.6% |
| 27 | RBC Insurance rbcinsurance.com | Insurers | 1.6% |
| 28 | Reddit reddit.com | Forums | 1.6% |
| 29 | Sonnet sonnet.ca | Insurers | 1.6% |
| 30 | Square One squareone.ca | Insurers | 1.6% |
| 31 | Surex surex.com | Comparison sites | 1.6% |
| 32 | tannerinsurance.com tannerinsurance.com | unknown | 1.6% |
| 33 | TD Insurance tdinsurance.com | Insurers | 1.6% |
| 34 | Brokers Insurance Group thebig.ca | Associations | 1.6% |
| 35 | The Zebra thezebra.com | Comparison sites | 1.6% |
| 36 | Travelers travelers.com | Insurers | 1.6% |
| 37 | US News usnews.com | Publishers | 1.6% |
| 38 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.6% |
| 39 | Westland Insurance westlandinsurance.ca | Agencies | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.