Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaTD Insurance leads the organic results in Quebec. Belairdirect is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Intact | 67.6 |
| 03 | Co-operators | 56.6 |
| 04 | RBC Insurance | 40.4 |
| 05 | Allstate Canada | 29.2 |
| 06 | Belairdirect | 27.1 |
| 07 | Allstate | 25.3 |
| 08 | Progressive | 25.3 |
| 09 | PolicyMe | 16.3 |
| 10 | Desjardins | 12.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Belairdirect | 20% |
| 02 | TD Insurance | 20% |
| 03 | Intact | 12% |
| 04 | Allstate | 8% |
| 05 | Allstate Canada | 8% |
| 06 | Progressive | 8% |
| 07 | GEICO | 4% |
| 08 | PolicyMe | 4% |
| 09 | RBC Insurance | 4% |
| 10 | Sonnet | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 39.8% |
| 02 | carrier | 24.3% |
| 03 | agency | 13.6% |
| 04 | forum | 5.8% |
| 05 | publisher | 5.8% |
| 06 | regulator | 4.9% |
| 07 | unknown | 2.9% |
| 08 | association | 1% |
| 09 | education | 1% |
| 10 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 14.8% |
| 02 | Belairdirect | 14.8% |
| 03 | Intact | 11.1% |
| 04 | TD Insurance | 11.1% |
| 05 | PolicyMe | 7.4% |
| 06 | Progressive | 7.4% |
| 07 | Allstate Canada | 3.7% |
| 08 | Aviva Canada | 3.7% |
| 09 | Beneva | 3.7% |
| 10 | Desjardins | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 33.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 24.3% of cited sources and comparison sites are 39.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 14.6% |
| 02 | Ratehub ratehub.ca | Comparison sites | 10.7% |
| 03 | Belairdirect belairdirect.com | Insurers | 4.9% |
| 04 | LowestRates lowestrates.ca | Comparison sites | 4.9% |
| 05 | TD Insurance tdinsurance.com | Insurers | 4.9% |
| 06 | YouTube youtube.com | Forums | 3.9% |
| 07 | BrokerLink brokerlink.ca | Agencies | 2.9% |
| 08 | Canada Drives canadadrives.ca | Comparison sites | 2.9% |
| 09 | Intact intact.ca | Insurers | 2.9% |
| 10 | Allstate Canada allstate.ca | Insurers | 1.9% |
| 11 | Allstate allstate.com | Insurers | 1.9% |
| 12 | ClicAssure clicassure.com | Comparison sites | 1.9% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.9% |
| 14 | FSRA Ontario fsrao.ca | Regulators | 1.9% |
| 15 | Progressive progressive.com | Insurers | 1.9% |
| 16 | Reddit reddit.com | Forums | 1.9% |
| 17 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.9% |
| 18 | A.A. Munro aamunro.com | Agencies | 1% |
| 19 | Alberta Motor Association ama.ab.ca | Associations | 1% |
| 20 | AutoInsurance.com autoinsurance.com | Comparison sites | 1% |
| 21 | Bellingham Herald bellinghamherald.com | Publishers | 1% |
| 22 | Yahoo Finance ca.finance.yahoo.com | Publishers | 1% |
| 23 | camclarkfordrichmond.com camclarkfordrichmond.com | unknown | 1% |
| 24 | Government of Canada canada.ca | Regulators | 1% |
| 25 | cheepinsurance.ca cheepinsurance.ca | unknown | 1% |
| 26 | Compare.com compare.com | Comparison sites | 1% |
| 27 | Duliban Insurance dulibaninsurance.com | Agencies | 1% |
| 28 | Educaloi educaloi.qc.ca | Education | 1% |
| 29 | Farnese Insurance farneseinsurance.com | Agencies | 1% |
| 30 | GEICO geico.com | Insurers | 1% |
| 31 | HelloSafe hellosafe.ca | Comparison sites | 1% |
| 32 | iA Financial ia.ca | Insurers | 1% |
| 33 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 34 | Insurance Information Institute iii.org | Publishers | 1% |
| 35 | Instagram instagram.com | Social | 1% |
| 36 | Insurance.com insurance.com | Comparison sites | 1% |
| 37 | KBD Insurance kbdinsurance.com | Agencies | 1% |
| 38 | Mitch Insurance mitchinsurance.com | Agencies | 1% |
| 39 | Orbit Insurance Services orbitinsuranceservices.ca | Agencies | 1% |
| 40 | pcs.marsh.com pcs.marsh.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.