Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaTD Insurance leads the organic results in Quebec. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Allstate Canada | 77.7 |
| 03 | Progressive | 44.6 |
| 04 | Square One | 39.4 |
| 05 | RBC Insurance | 31.5 |
| 06 | PolicyMe | 29.1 |
| 07 | Belairdirect | 27.7 |
| 08 | Allstate | 23.8 |
| 09 | The Personal | 13.4 |
| 10 | Desjardins | 8.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 16.7% |
| 02 | Belairdirect | 12.5% |
| 03 | RBC Insurance | 12.5% |
| 04 | Sonnet | 12.5% |
| 05 | Co-operators | 8.3% |
| 06 | Intact | 8.3% |
| 07 | Progressive | 8.3% |
| 08 | Allstate | 4.2% |
| 09 | Desjardins | 4.2% |
| 10 | Lemonade | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 23.4% |
| 02 | carrier | 21.6% |
| 03 | unknown | 18.9% |
| 04 | forum | 10.8% |
| 05 | agency | 9.9% |
| 06 | social | 7.2% |
| 07 | publisher | 3.6% |
| 08 | association | 2.7% |
| 09 | regulator | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Belairdirect | 16.7% |
| 02 | PolicyMe | 16.7% |
| 03 | Desjardins | 12.5% |
| 04 | CAA | 12.5% |
| 05 | Intact | 8.3% |
| 06 | Progressive | 8.3% |
| 07 | Sonnet | 8.3% |
| 08 | Allstate | 4.2% |
| 09 | Lemonade | 4.2% |
| 10 | Nationwide | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 80% |
| quote | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 30.6% | 9 | 4.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 21.6% of cited sources and comparison sites are 23.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.1% |
| 02 | Facebook facebook.com | Social | 7.2% |
| 03 | comparassurance.ca comparassurance.ca | unknown | 4.5% |
| 04 | Ratehub ratehub.ca | Comparison sites | 4.5% |
| 05 | LowestRates lowestrates.ca | Comparison sites | 3.6% |
| 06 | PolicyMe policyme.com | Insurers | 3.6% |
| 07 | Belairdirect belairdirect.com | Insurers | 2.7% |
| 08 | HelloSafe hellosafe.ca | Comparison sites | 2.7% |
| 09 | Rates.ca rates.ca | Comparison sites | 2.7% |
| 10 | RBC Insurance rbcinsurance.com | Insurers | 2.7% |
| 11 | Sonnet sonnet.ca | Insurers | 2.7% |
| 12 | Spinny spinny.ca | Comparison sites | 2.7% |
| 13 | Western Financial Group westernfinancialgroup.ca | Agencies | 2.7% |
| 14 | Chase Insurance Brokers chaseinsurancebrokers.ca | Agencies | 1.8% |
| 15 | ClicAssure clicassure.com | Comparison sites | 1.8% |
| 16 | Co-operators cooperators.ca | Insurers | 1.8% |
| 17 | Insurance Business insurancebusinessmag.com | Publishers | 1.8% |
| 18 | InsurEye insureye.com | Comparison sites | 1.8% |
| 19 | Intact intact.ca | Insurers | 1.8% |
| 20 | lautorite.qc.ca lautorite.qc.ca | unknown | 1.8% |
| 21 | Progressive progressive.com | Insurers | 1.8% |
| 22 | Quora quora.com | Forums | 1.8% |
| 23 | Acumen Insurance acumeninsurance.com | Agencies | 0.9% |
| 24 | Allstate allstate.com | Insurers | 0.9% |
| 25 | Alberta Motor Association ama.ab.ca | Associations | 0.9% |
| 26 | brokerunion.ca brokerunion.ca | unknown | 0.9% |
| 27 | CAA Quebec caaquebec.com | Associations | 0.9% |
| 28 | Canada Drives canadadrives.ca | Comparison sites | 0.9% |
| 29 | canadavisa.com canadavisa.com | unknown | 0.9% |
| 30 | Cheep Insurance cheepinsurance.ca | Agencies | 0.9% |
| 31 | covalen.ca covalen.ca | unknown | 0.9% |
| 32 | demano.ca demano.ca | unknown | 0.9% |
| 33 | Desjardins desjardins.com | Insurers | 0.9% |
| 34 | driving.ca driving.ca | unknown | 0.9% |
| 35 | finiki.org finiki.org | unknown | 0.9% |
| 36 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 37 | FSRA Ontario fsrao.ca | Regulators | 0.9% |
| 38 | gocarsbb.com gocarsbb.com | unknown | 0.9% |
| 39 | HUB International hubinternational.com | Agencies | 0.9% |
| 40 | Humberview Insurance humberviewinsurance.ca | Agencies | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.