Texas
United StatesAllstate leads the organic results in Texas. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 2.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 83 |
| 03 | GEICO | 57.1 |
| 04 | Liberty Mutual | 44.6 |
| 05 | AAA | 42.3 |
| 06 | Mercury Insurance | 24.1 |
| 07 | The General | 22.6 |
| 08 | State Farm | 21.1 |
| 09 | Farmers | 8.5 |
| 10 | SafeAuto | 5.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 30% |
| 02 | Allstate | 20% |
| 03 | Farmers | 20% |
| 04 | Lemonade | 10% |
| 05 | Mercury Insurance | 10% |
| 06 | Progressive | 10% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 27.8% |
| 02 | carrier | 27.8% |
| 03 | publisher | 27.8% |
| 04 | forum | 13.9% |
| 05 | unknown | 2.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15% |
| 02 | Travelers | 15% |
| 03 | USAA | 15% |
| 04 | Allstate | 10% |
| 05 | Erie Insurance | 10% |
| 06 | Farmers | 10% |
| 07 | Progressive | 10% |
| 08 | State Farm | 10% |
| 09 | Lemonade | 5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Fort Worth | General Motors Insurance | 18.4% | 13 | 4.7 |
| 02 | Arlington | La Familia Auto Insurance | 27.8% | 10 | 4.9 |
| 03 | Austin | Acceptance Insurance | 25% | 11 | 4.8 |
| 04 | Corpus Christi | Acceptance Insurance | 44.4% | 9 | 5 |
| 05 | Dallas | Fiesta Auto Insurance & Tax Service | 22.2% | 13 | 4.9 |
| 06 | El Paso | Mt. Franklin Insurance | 27.8% | 11 | 4.9 |
| 07 | Houston | Pasadena Insurance Agency, Inc. | 22.2% | 16 | 4.8 |
| 08 | Laredo | A-MAX Auto Insurance | 30.6% | 9 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 47.2% | 9 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 27.8% | 10 | 4.5 |
| 11 | Plano | AZ Auto Insurance | 25% | 9 | 4.7 |
| 12 | San Antonio | Leal Insurance Services, LLC | 22.2% | 13 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 27.8% of cited sources and comparison sites are 27.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.1% |
| 02 | YouTube youtube.com | Forums | 11.1% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 8.3% |
| 04 | US News usnews.com | Publishers | 8.3% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | Compare.com compare.com | Comparison sites | 5.6% |
| 07 | Farmers farmers.com | Insurers | 5.6% |
| 08 | Forbes Advisor forbes.com | Publishers | 5.6% |
| 09 | Money money.com | Publishers | 5.6% |
| 10 | The Zebra thezebra.com | Comparison sites | 5.6% |
| 11 | CNBC cnbc.com | Publishers | 2.8% |
| 12 | dairylandinsurance.com dairylandinsurance.com | unknown | 2.8% |
| 13 | Yahoo Finance finance.yahoo.com | Publishers | 2.8% |
| 14 | Lemonade lemonade.com | Insurers | 2.8% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 16 | MarketWatch marketwatch.com | Publishers | 2.8% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 18 | Progressive progressive.com | Insurers | 2.8% |
| 19 | Reddit reddit.com | Forums | 2.8% |
| 20 | WalletHub wallethub.com | Comparison sites | 2.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.