Texas
United StatesAllstate leads the organic results in Texas. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 98.2 |
| 03 | GEICO | 89.7 |
| 04 | Liberty Mutual | 55.5 |
| 05 | Kemper | 31 |
| 06 | Lemonade | 31 |
| 07 | State Farm | 27.7 |
| 08 | Mercury Insurance | 24.3 |
| 09 | AAA | 10.8 |
| 10 | Nationwide | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 20.9% |
| 02 | Allstate | 18.6% |
| 03 | Progressive | 14% |
| 04 | Liberty Mutual | 11.6% |
| 05 | Lemonade | 7% |
| 06 | State Farm | 7% |
| 07 | Travelers | 4.7% |
| 08 | AAA | 2.3% |
| 09 | Amica | 2.3% |
| 10 | Dairyland | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30.5% |
| 02 | aggregator | 20.6% |
| 03 | search | 16.3% |
| 04 | forum | 11.3% |
| 05 | publisher | 8.5% |
| 06 | unknown | 7.1% |
| 07 | agency | 4.3% |
| 08 | directory | 0.7% |
| 09 | law firm | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.4% |
| 02 | Progressive | 16.1% |
| 03 | Allstate | 14.3% |
| 04 | State Farm | 12.5% |
| 05 | Travelers | 12.5% |
| 06 | USAA | 8.9% |
| 07 | Lemonade | 5.4% |
| 08 | AAA | 1.8% |
| 09 | Amica | 1.8% |
| 10 | Farmers | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 100% |
| comparison | 75% |
| head | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Plano | AZ Auto Insurance | 21.6% | 11 | 4.7 |
| 02 | Arlington | La Familia Auto Insurance | 22.2% | 10 | 4.9 |
| 03 | Austin | Acceptance Insurance | 19.4% | 12 | 4.8 |
| 04 | Corpus Christi | Acceptance Insurance | 33.3% | 12 | 5 |
| 05 | Dallas | Fiesta Auto Insurance & Tax Service | 16.7% | 14 | 4.9 |
| 06 | El Paso | Mt. Franklin Insurance | 25% | 12 | 4.9 |
| 07 | Fort Worth | General Motors Insurance | 22.2% | 11 | 4.8 |
| 08 | Houston | Pasadena Insurance Agency, Inc. | 22.2% | 16 | 4.8 |
| 09 | Laredo | A-MAX Auto Insurance | 25% | 10 | 4.6 |
| 10 | Lubbock | Acceptance Insurance | 44.4% | 8 | 4.9 |
| 11 | Mcallen | Amco Auto Insurance | 25% | 12 | 4.5 |
| 12 | San Antonio | Leal Insurance Services, LLC | 25% | 14 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 30.5% of cited sources and comparison sites are 20.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Google google.com | Search | 16.3% |
| 02 | YouTube youtube.com | Forums | 8.5% |
| 03 | GEICO geico.com | Insurers | 6.4% |
| 04 | Allstate allstate.com | Insurers | 5.7% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 5% |
| 06 | Insurify insurify.com | Comparison sites | 4.3% |
| 07 | Progressive progressive.com | Insurers | 4.3% |
| 08 | US News usnews.com | Publishers | 4.3% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.5% |
| 10 | Compare.com compare.com | Comparison sites | 2.1% |
| 11 | Lemonade lemonade.com | Insurers | 2.1% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.1% |
| 13 | State Farm statefarm.com | Insurers | 2.1% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.1% |
| 15 | Bogleheads bogleheads.org | Forums | 1.4% |
| 16 | Reddit reddit.com | Forums | 1.4% |
| 17 | Travelers travelers.com | Insurers | 1.4% |
| 18 | WalletHub wallethub.com | Comparison sites | 1.4% |
| 19 | 3R Insurance 3rinsurance.com | Agencies | 0.7% |
| 20 | AAA acg.aaa.com | Insurers | 0.7% |
| 21 | alaautoinsurance.com alaautoinsurance.com | unknown | 0.7% |
| 22 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 0.7% |
| 23 | alliedinsgroup.net alliedinsgroup.net | unknown | 0.7% |
| 24 | Amica amica.com | Insurers | 0.7% |
| 25 | AOL aol.com | Publishers | 0.7% |
| 26 | autoinsurance.org autoinsurance.org | unknown | 0.7% |
| 27 | Baldwin Risk Partners baldwin.com | Agencies | 0.7% |
| 28 | CarInsurance.com carinsurance.com | Comparison sites | 0.7% |
| 29 | Dairyland dairylandinsurance.com | Insurers | 0.7% |
| 30 | Experian experian.com | Publishers | 0.7% |
| 31 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.7% |
| 32 | Farmers farmers.com | Insurers | 0.7% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.7% |
| 34 | Gallon Law gallonlaw.com | Law firms | 0.7% |
| 35 | H&H Insurance hhinsurance.com | Agencies | 0.7% |
| 36 | Insurance.com insurance.com | Comparison sites | 0.7% |
| 37 | InsureOne insureone.com | Agencies | 0.7% |
| 38 | jacobsinjurylaw.com jacobsinjurylaw.com | unknown | 0.7% |
| 39 | kaass.law kaass.law | unknown | 0.7% |
| 40 | Leavitt Group leavitt.com | Agencies | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.