Texas
United StatesAllstate leads both the organic results and the AI citations in Texas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54.8 |
| 03 | GEICO | 35.4 |
| 04 | State Farm | 19.8 |
| 05 | Liberty Mutual | 16.1 |
| 06 | Mercury Insurance | 13.9 |
| 07 | Kin Insurance | 13.5 |
| 08 | Travelers | 12.8 |
| 09 | NJM | 6.2 |
| 10 | Farmers | 6.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.6% |
| 02 | Liberty Mutual | 17.6% |
| 03 | Progressive | 17.6% |
| 04 | Kin Insurance | 8.8% |
| 05 | American Family | 5.9% |
| 06 | Lemonade | 5.9% |
| 07 | Mercury Insurance | 5.9% |
| 08 | Farm Bureau Financial Services | 2.9% |
| 09 | GEICO | 2.9% |
| 10 | Hippo | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41% |
| 02 | aggregator | 20.5% |
| 03 | publisher | 20.5% |
| 04 | forum | 16.9% |
| 05 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.6% |
| 02 | Allstate | 13.5% |
| 03 | State Farm | 13.5% |
| 04 | USAA | 8.1% |
| 05 | Amica | 5.4% |
| 06 | Chubb | 5.4% |
| 07 | Hippo | 5.4% |
| 08 | Lemonade | 5.4% |
| 09 | Liberty Mutual | 5.4% |
| 10 | Erie Insurance | 2.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Fort Worth | General Motors Insurance | 18.4% | 13 | 4.7 |
| 02 | Arlington | La Familia Auto Insurance | 27.8% | 10 | 4.9 |
| 03 | Austin | Acceptance Insurance | 25% | 11 | 4.8 |
| 04 | Corpus Christi | Acceptance Insurance | 44.4% | 9 | 5 |
| 05 | Dallas | Fiesta Auto Insurance & Tax Service | 22.2% | 13 | 4.9 |
| 06 | El Paso | Mt. Franklin Insurance | 27.8% | 11 | 4.9 |
| 07 | Houston | Pasadena Insurance Agency, Inc. | 22.2% | 16 | 4.8 |
| 08 | Laredo | A-MAX Auto Insurance | 30.6% | 9 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 47.2% | 9 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 27.8% | 10 | 4.5 |
| 11 | Plano | AZ Auto Insurance | 25% | 9 | 4.7 |
| 12 | San Antonio | Leal Insurance Services, LLC | 22.2% | 13 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 41% of cited sources and comparison sites are 20.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 12% |
| 02 | YouTube youtube.com | Forums | 12% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8.4% |
| 04 | Allstate allstate.com | Insurers | 7.2% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 7.2% |
| 06 | Progressive progressive.com | Insurers | 7.2% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.8% |
| 08 | Reddit reddit.com | Forums | 4.8% |
| 09 | Insurify insurify.com | Comparison sites | 3.6% |
| 10 | Kin Insurance kin.com | Insurers | 3.6% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.6% |
| 12 | American Family amfam.com | Insurers | 2.4% |
| 13 | Insurance.com insurance.com | Comparison sites | 2.4% |
| 14 | Lemonade lemonade.com | Insurers | 2.4% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 16 | Farm Bureau Financial Services fbfs.com | Insurers | 1.2% |
| 17 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 18 | GEICO geico.com | Insurers | 1.2% |
| 19 | Hippo hippo.com | Insurers | 1.2% |
| 20 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 21 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 22 | Money money.com | Publishers | 1.2% |
| 23 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 24 | SoFi sofi.com | Publishers | 1.2% |
| 25 | State Farm statefarm.com | Insurers | 1.2% |
| 26 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 27 | The Hartford thehartford.com | Insurers | 1.2% |
| 28 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.