Texas
United StatesLiberty Mutual leads the organic results in Texas. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 97.2 |
| 03 | Progressive | 51.4 |
| 04 | GEICO | 30.9 |
| 05 | State Farm | 23.1 |
| 06 | Hippo | 19.1 |
| 07 | Nationwide | 13.5 |
| 08 | Mercury Insurance | 11.6 |
| 09 | Lemonade | 6.4 |
| 10 | Travelers | 6.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 19.4% |
| 02 | Allstate | 16.7% |
| 03 | Liberty Mutual | 13.9% |
| 04 | Nationwide | 8.3% |
| 05 | GEICO | 5.6% |
| 06 | Kin Insurance | 5.6% |
| 07 | State Farm | 5.6% |
| 08 | USAA | 5.6% |
| 09 | Farm Bureau Financial Services | 2.8% |
| 10 | Farmers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45% |
| 02 | aggregator | 17.5% |
| 03 | forum | 12.5% |
| 04 | publisher | 8.8% |
| 05 | social | 6.2% |
| 06 | unknown | 3.8% |
| 07 | agency | 2.5% |
| 08 | regulator | 2.5% |
| 09 | financial institution | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.5% |
| 02 | Allstate | 13.8% |
| 03 | Nationwide | 12.1% |
| 04 | USAA | 12.1% |
| 05 | State Farm | 8.6% |
| 06 | Liberty Mutual | 6.9% |
| 07 | Travelers | 6.9% |
| 08 | GEICO | 5.2% |
| 09 | Amica | 3.4% |
| 10 | Farmers | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Texas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Arlington | America's Best Auto Insurance | 41.7% | 11 | 5 |
| 02 | Austin | Austin Insurance Agency | 25% | 12 | 5 |
| 03 | Corpus Christi | Amtex Insurance | 22.2% | 12 | 4.9 |
| 04 | Dallas | CINCO Auto Insurance | 25% | 14 | 5 |
| 05 | El Paso | Danial Affordable Auto Insurance El Paso | 25% | 13 | 5 |
| 06 | Fort Worth | General Motors Insurance | 22.2% | 10 | 4.8 |
| 07 | Houston | A-MAX Auto Insurance | 19.4% | 15 | 4.8 |
| 08 | Laredo | Pronto Insurance | 27.8% | 10 | 4.8 |
| 09 | Lubbock | Acceptance Insurance | 33.3% | 8 | 4.9 |
| 10 | Mcallen | Amco Auto Insurance | 19.4% | 14 | 4.4 |
| 11 | Plano | AZ Auto Insurance | 22.2% | 12 | 4.8 |
| 12 | San Antonio | La Familia Auto Insurance | 33.3% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Texas, insurers are 45% of cited sources and comparison sites are 17.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.2% |
| 02 | Progressive progressive.com | Insurers | 8.8% |
| 03 | Allstate allstate.com | Insurers | 7.5% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 06 | US News usnews.com | Publishers | 6.2% |
| 07 | Facebook facebook.com | Social | 5% |
| 08 | Nationwide nationwide.com | Insurers | 3.8% |
| 09 | Policygenius policygenius.com | Comparison sites | 3.8% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 11 | GEICO geico.com | Insurers | 2.5% |
| 12 | Kin Insurance kin.com | Insurers | 2.5% |
| 13 | State Farm statefarm.com | Insurers | 2.5% |
| 14 | USAA usaa.com | Insurers | 2.5% |
| 15 | Bolt Insurance agency.boltinsurance.com | Agencies | 1.2% |
| 16 | Allied Insurance alliedpa.com | Agencies | 1.2% |
| 17 | Bravera Bank bravera.bank | Banks | 1.2% |
| 18 | Consumer Reports consumerreports.org | Publishers | 1.2% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 20 | elevatedroofing.com elevatedroofing.com | unknown | 1.2% |
| 21 | Farmers farmers.com | Insurers | 1.2% |
| 22 | Farm Bureau Financial Services fbfs.com | Insurers | 1.2% |
| 23 | gabi.com gabi.com | unknown | 1.2% |
| 24 | Grange Insurance grangeinsurance.com | Insurers | 1.2% |
| 25 | Insurify insurify.com | Comparison sites | 1.2% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 27 | LinkedIn linkedin.com | Social | 1.2% |
| 28 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 29 | Reddit reddit.com | Forums | 1.2% |
| 30 | rocketmortgage.com rocketmortgage.com | unknown | 1.2% |
| 31 | SoFi sofi.com | Publishers | 1.2% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 33 | Travelers travelers.com | Insurers | 1.2% |
| 34 | TruStage trustage.com | Insurers | 1.2% |
| 35 | Universal Property universalproperty.com | Insurers | 1.2% |
| 36 | ValuePenguin valuepenguin.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Texas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.