Vermont
United StatesAllstate leads the organic results in Vermont. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 44.8 |
| 03 | GEICO | 33.8 |
| 04 | Liberty Mutual | 23.1 |
| 05 | State Farm | 18.1 |
| 06 | Mercury Insurance | 12.8 |
| 07 | AAA | 11.4 |
| 08 | Kin Insurance | 9.8 |
| 09 | Nationwide | 5.7 |
| 10 | Travelers | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | GEICO | 16.7% |
| 03 | Allstate | 10.4% |
| 04 | Kin Insurance | 10.4% |
| 05 | Liberty Mutual | 10.4% |
| 06 | Mercury Insurance | 8.3% |
| 07 | State Farm | 6.2% |
| 08 | Nationwide | 4.2% |
| 09 | Travelers | 4.2% |
| 10 | American Family | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.7% |
| 02 | aggregator | 24.3% |
| 03 | publisher | 14.8% |
| 04 | forum | 11.3% |
| 05 | regulator | 3.5% |
| 06 | financial institution | 1.7% |
| 07 | agency | 0.9% |
| 08 | law firm | 0.9% |
| 09 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.9% |
| 02 | GEICO | 16.3% |
| 03 | Allstate | 14% |
| 04 | Nationwide | 14% |
| 05 | State Farm | 9.3% |
| 06 | Amica | 4.7% |
| 07 | Travelers | 4.7% |
| 08 | USAA | 4.7% |
| 09 | Chubb | 2.3% |
| 10 | Cincinnati Insurance | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 41.7% of cited sources and comparison sites are 24.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.4% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.6% |
| 03 | Progressive progressive.com | Insurers | 7.8% |
| 04 | US News usnews.com | Publishers | 7.8% |
| 05 | GEICO geico.com | Insurers | 7% |
| 06 | Allstate allstate.com | Insurers | 4.3% |
| 07 | Kin Insurance kin.com | Insurers | 4.3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 11 | State Farm statefarm.com | Insurers | 2.6% |
| 12 | Consumer Reports consumerreports.org | Publishers | 1.7% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 14 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 15 | Insurify insurify.com | Comparison sites | 1.7% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 17 | LendingTree lendingtree.com | Comparison sites | 1.7% |
| 18 | Nationwide nationwide.com | Insurers | 1.7% |
| 19 | Policygenius policygenius.com | Comparison sites | 1.7% |
| 20 | Travelers travelers.com | Insurers | 1.7% |
| 21 | American Family amfam.com | Insurers | 0.9% |
| 22 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 23 | Bravera Bank bravera.bank | Banks | 0.9% |
| 24 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 25 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 28 | hcandcinsurance.com hcandcinsurance.com | unknown | 0.9% |
| 29 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 30 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 31 | Lemonade lemonade.com | Insurers | 0.9% |
| 32 | Liberty Bank libertybank.com | Banks | 0.9% |
| 33 | Matic matic.com | Comparison sites | 0.9% |
| 34 | Money money.com | Publishers | 0.9% |
| 35 | NCMIC ncmic.com | Insurers | 0.9% |
| 36 | Nsure nsure.com | Comparison sites | 0.9% |
| 37 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 38 | Reddit reddit.com | Forums | 0.9% |
| 39 | SelectQuote selectquote.com | Comparison sites | 0.9% |
| 40 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.