Vermont
United StatesAllstate leads both the organic results and the AI citations in Vermont, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.4 |
| 03 | GEICO | 36.7 |
| 04 | State Farm | 20.3 |
| 05 | Liberty Mutual | 20.2 |
| 06 | Mercury Insurance | 13.7 |
| 07 | Travelers | 12.8 |
| 08 | Kin Insurance | 11.2 |
| 09 | Hippo | 6.2 |
| 10 | TruStage | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15% |
| 02 | Liberty Mutual | 15% |
| 03 | Progressive | 12.5% |
| 04 | GEICO | 10% |
| 05 | Kin Insurance | 7.5% |
| 06 | Lemonade | 5% |
| 07 | Mercury Insurance | 5% |
| 08 | State Farm | 5% |
| 09 | American Family | 2.5% |
| 10 | Andover Companies | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.5% |
| 02 | aggregator | 20.7% |
| 03 | publisher | 20.7% |
| 04 | forum | 9.8% |
| 05 | regulator | 3.3% |
| 06 | unknown | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.6% |
| 02 | Allstate | 13.7% |
| 03 | State Farm | 11.8% |
| 04 | USAA | 9.8% |
| 05 | GEICO | 7.8% |
| 06 | Hippo | 7.8% |
| 07 | Lemonade | 5.9% |
| 08 | Travelers | 5.9% |
| 09 | Amica | 3.9% |
| 10 | Farmers | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Vermont and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Vermont, insurers are 43.5% of cited sources and comparison sites are 20.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 12% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.7% |
| 03 | Allstate allstate.com | Insurers | 6.5% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.5% |
| 05 | YouTube youtube.com | Forums | 6.5% |
| 06 | Progressive progressive.com | Insurers | 5.4% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 08 | GEICO geico.com | Insurers | 4.3% |
| 09 | Insurify insurify.com | Comparison sites | 3.3% |
| 10 | Kin Insurance kin.com | Insurers | 3.3% |
| 11 | Reddit reddit.com | Forums | 3.3% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.2% |
| 13 | Lemonade lemonade.com | Insurers | 2.2% |
| 14 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.2% |
| 16 | State Farm statefarm.com | Insurers | 2.2% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 2.2% |
| 18 | American Family amfam.com | Insurers | 1.1% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 20 | businessinsider.com businessinsider.com | unknown | 1.1% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 22 | Experian experian.com | Publishers | 1.1% |
| 23 | Farmers farmers.com | Insurers | 1.1% |
| 24 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 25 | Hippo hippo.com | Insurers | 1.1% |
| 26 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 27 | Matic matic.com | Comparison sites | 1.1% |
| 28 | Money money.com | Publishers | 1.1% |
| 29 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 30 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 31 | premier-roofing.com premier-roofing.com | unknown | 1.1% |
| 32 | SoFi sofi.com | Publishers | 1.1% |
| 33 | The Hartford thehartford.com | Insurers | 1.1% |
| 34 | The Zebra thezebra.com | Comparison sites | 1.1% |
| 35 | Travelers travelers.com | Insurers | 1.1% |
| 36 | TruStage trustage.com | Insurers | 1.1% |
| 37 | USAA usaa.com | Insurers | 1.1% |
| 38 | Westfield Insurance westfieldinsurance.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Vermont leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.