Michigan
United StatesAllstate leads the organic results in Michigan. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 51.5 |
| 03 | GEICO | 43.2 |
| 04 | State Farm | 21.2 |
| 05 | Liberty Mutual | 20.5 |
| 06 | Kin Insurance | 15.4 |
| 07 | Mercury Insurance | 14 |
| 08 | Travelers | 10.9 |
| 09 | Hippo | 4.6 |
| 10 | TruStage | 4.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17% |
| 02 | Allstate | 14.9% |
| 03 | Liberty Mutual | 12.8% |
| 04 | GEICO | 10.6% |
| 05 | Kin Insurance | 8.5% |
| 06 | Mercury Insurance | 8.5% |
| 07 | Hippo | 4.3% |
| 08 | Lemonade | 4.3% |
| 09 | American Family | 2.1% |
| 10 | Andover Companies | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50.5% |
| 02 | aggregator | 22.6% |
| 03 | publisher | 16.1% |
| 04 | forum | 8.6% |
| 05 | regulator | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.4% |
| 02 | Allstate | 16.3% |
| 03 | State Farm | 12.2% |
| 04 | GEICO | 10.2% |
| 05 | Hippo | 8.2% |
| 06 | Lemonade | 6.1% |
| 07 | USAA | 6.1% |
| 08 | Amica | 4.1% |
| 09 | Liberty Mutual | 4.1% |
| 10 | Chubb | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Michigan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Detroit | L.A. Insurance | 27.8% | 9 | 4.9 |
| 02 | Grand Rapids | West Michigan Insurance, Inc. | 30.6% | 8 | 4.9 |
| 03 | Lansing | Rathbun Insurance | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Michigan, insurers are 50.5% of cited sources and comparison sites are 22.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.7% |
| 02 | Progressive progressive.com | Insurers | 8.6% |
| 03 | US News usnews.com | Publishers | 8.6% |
| 04 | Allstate allstate.com | Insurers | 7.5% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.5% |
| 06 | GEICO geico.com | Insurers | 5.4% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 08 | Kin Insurance kin.com | Insurers | 4.3% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 4.3% |
| 10 | Reddit reddit.com | Forums | 4.3% |
| 11 | The Zebra thezebra.com | Comparison sites | 4.3% |
| 12 | YouTube youtube.com | Forums | 4.3% |
| 13 | Hippo hippo.com | Insurers | 2.2% |
| 14 | Insurance.com insurance.com | Comparison sites | 2.2% |
| 15 | Insurify insurify.com | Comparison sites | 2.2% |
| 16 | Lemonade lemonade.com | Insurers | 2.2% |
| 17 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 18 | American Family amfam.com | Insurers | 1.1% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 20 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 21 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 23 | Insure.com insure.com | Comparison sites | 1.1% |
| 24 | Nationwide nationwide.com | Insurers | 1.1% |
| 25 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 26 | Ramsey Solutions ramseysolutions.com | Publishers | 1.1% |
| 27 | RBC Insurance rbcinsurance.com | Insurers | 1.1% |
| 28 | SoFi sofi.com | Publishers | 1.1% |
| 29 | State Farm statefarm.com | Insurers | 1.1% |
| 30 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 31 | TruStage trustage.com | Insurers | 1.1% |
| 32 | USAA usaa.com | Insurers | 1.1% |
| 33 | Westfield Insurance westfieldinsurance.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Michigan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.