Michigan
United StatesAllstate leads both the organic results and the AI citations in Michigan, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 55.9 |
| 03 | GEICO | 26.7 |
| 04 | State Farm | 24.1 |
| 05 | Progressive | 20.8 |
| 06 | American Family | 15.3 |
| 07 | Plymouth Rock | 13.1 |
| 08 | AAA | 9.7 |
| 09 | Mercury Insurance | 8.7 |
| 10 | Farmers | 6.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 24.5% |
| 02 | GEICO | 12.2% |
| 03 | Liberty Mutual | 12.2% |
| 04 | Progressive | 12.2% |
| 05 | AAA | 6.1% |
| 06 | State Farm | 6.1% |
| 07 | The General | 6.1% |
| 08 | Farmers | 4.1% |
| 09 | Travelers | 4.1% |
| 10 | American Family | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.6% |
| 02 | forum | 16.8% |
| 03 | aggregator | 15.8% |
| 04 | publisher | 11.6% |
| 05 | unknown | 2.1% |
| 06 | agency | 1.1% |
| 07 | regulator | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.2% |
| 02 | Progressive | 15% |
| 03 | GEICO | 13.8% |
| 04 | USAA | 8.8% |
| 05 | Nationwide | 7.5% |
| 06 | State Farm | 7.5% |
| 07 | Travelers | 7.5% |
| 08 | AAA | 3.8% |
| 09 | Amica | 3.8% |
| 10 | Erie Insurance | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Michigan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Grand Rapids | West Michigan Insurance, Inc. | 33.3% | 8 | 4.9 |
| 02 | Lansing | L.A. Insurance | 25% | 9 | 4.5 |
| 03 | Detroit | L.A. Insurance | 29.6% | 10 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Michigan, insurers are 51.6% of cited sources and comparison sites are 15.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.7% |
| 02 | Allstate allstate.com | Insurers | 12.6% |
| 03 | GEICO geico.com | Insurers | 6.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.3% |
| 05 | Progressive progressive.com | Insurers | 6.3% |
| 06 | US News usnews.com | Publishers | 6.3% |
| 07 | The Zebra thezebra.com | Comparison sites | 5.3% |
| 08 | LendingTree lendingtree.com | Comparison sites | 3.2% |
| 09 | Reddit reddit.com | Forums | 3.2% |
| 10 | State Farm statefarm.com | Insurers | 3.2% |
| 11 | The General thegeneral.com | Insurers | 3.2% |
| 12 | Experian experian.com | Publishers | 2.1% |
| 13 | Farmers farmers.com | Insurers | 2.1% |
| 14 | AAA mwg.aaa.com | Insurers | 2.1% |
| 15 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 16 | Policygenius policygenius.com | Comparison sites | 2.1% |
| 17 | Travelers travelers.com | Insurers | 2.1% |
| 18 | AAA ace.aaa.com | Insurers | 1.1% |
| 19 | American Family amfam.com | Insurers | 1.1% |
| 20 | Amica amica.com | Insurers | 1.1% |
| 21 | Compare.com compare.com | Comparison sites | 1.1% |
| 22 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 23 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 24 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 25 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 26 | InsureOne insureone.com | Agencies | 1.1% |
| 27 | Lemonade lemonade.com | Insurers | 1.1% |
| 28 | Matic matic.com | Comparison sites | 1.1% |
| 29 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 30 | Michigan DIFS michigan.gov | Regulators | 1.1% |
| 31 | Nationwide nationwide.com | Insurers | 1.1% |
| 32 | pandalawfirm.com pandalawfirm.com | unknown | 1.1% |
| 33 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 34 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Michigan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.