Michigan
United StatesAllstate leads both the organic results and the AI citations in Michigan, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 64.7 |
| 03 | GEICO | 46 |
| 04 | Liberty Mutual | 25.2 |
| 05 | AAA | 24.2 |
| 06 | The General | 21.5 |
| 07 | Mercury Insurance | 14.1 |
| 08 | State Farm | 12.1 |
| 09 | Farmers | 5.4 |
| 10 | SafeAuto | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20.4% |
| 02 | GEICO | 16.3% |
| 03 | Liberty Mutual | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | Farmers | 12.2% |
| 06 | State Farm | 6.1% |
| 07 | AAA | 4.1% |
| 08 | Mercury Insurance | 4.1% |
| 09 | Lemonade | 2% |
| 10 | Nationwide | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.2% |
| 02 | aggregator | 22.4% |
| 03 | publisher | 19.2% |
| 04 | forum | 12% |
| 05 | regulator | 4% |
| 06 | agency | 2.4% |
| 07 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.9% |
| 02 | Progressive | 14.9% |
| 03 | Allstate | 10.4% |
| 04 | Farmers | 10.4% |
| 05 | State Farm | 9% |
| 06 | Travelers | 9% |
| 07 | USAA | 6% |
| 08 | AAA | 4.5% |
| 09 | Nationwide | 4.5% |
| 10 | Amica | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 89.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Michigan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Detroit | L.A. Insurance | 27.8% | 9 | 4.9 |
| 02 | Grand Rapids | West Michigan Insurance, Inc. | 30.6% | 8 | 4.9 |
| 03 | Lansing | Rathbun Insurance | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Michigan, insurers are 39.2% of cited sources and comparison sites are 22.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.6% |
| 02 | Allstate allstate.com | Insurers | 8% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8% |
| 04 | GEICO geico.com | Insurers | 6.4% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.6% |
| 06 | Progressive progressive.com | Insurers | 5.6% |
| 07 | Farmers farmers.com | Insurers | 4.8% |
| 08 | US News usnews.com | Publishers | 4.8% |
| 09 | Compare.com compare.com | Comparison sites | 4% |
| 10 | The Zebra thezebra.com | Comparison sites | 4% |
| 11 | Experian experian.com | Publishers | 3.2% |
| 12 | Forbes Advisor forbes.com | Publishers | 3.2% |
| 13 | MarketWatch marketwatch.com | Publishers | 3.2% |
| 14 | Insurify insurify.com | Comparison sites | 2.4% |
| 15 | LendingTree lendingtree.com | Comparison sites | 2.4% |
| 16 | Reddit reddit.com | Forums | 2.4% |
| 17 | State Farm statefarm.com | Insurers | 2.4% |
| 18 | CNBC cnbc.com | Publishers | 1.6% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 20 | Money money.com | Publishers | 1.6% |
| 21 | AAA ace.aaa.com | Insurers | 0.8% |
| 22 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 24 | Colorado DOI doi.colorado.gov | Regulators | 0.8% |
| 25 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 26 | Insure On The Spot insureonthespot.com | Agencies | 0.8% |
| 27 | Jalopnik jalopnik.com | Publishers | 0.8% |
| 28 | Lemonade lemonade.com | Insurers | 0.8% |
| 29 | Michigan DIFS michigan.gov | Regulators | 0.8% |
| 30 | Maryland MVA mva.maryland.gov | Regulators | 0.8% |
| 31 | AAA mwg.aaa.com | Insurers | 0.8% |
| 32 | Nationwide nationwide.com | Insurers | 0.8% |
| 33 | Georgia OCI oci.georgia.gov | Regulators | 0.8% |
| 34 | Prime Insurance Hub primeinsurancehub.com | Agencies | 0.8% |
| 35 | Shamieh Law shamiehlaw.com | Law firms | 0.8% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.8% |
| 37 | The General thegeneral.com | Insurers | 0.8% |
| 38 | Travelers travelers.com | Insurers | 0.8% |
| 39 | WalletHub wallethub.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Michigan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.