New York
United StatesAllstate leads the organic results in New York. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 75.8 |
| 03 | GEICO | 50.3 |
| 04 | Liberty Mutual | 34.8 |
| 05 | AAA | 21.5 |
| 06 | The General | 20.5 |
| 07 | Mercury Insurance | 13.4 |
| 08 | State Farm | 11.9 |
| 09 | Farmers | 9.7 |
| 10 | SafeAuto | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 19.5% |
| 02 | Allstate | 17.1% |
| 03 | Progressive | 17.1% |
| 04 | Farmers | 9.8% |
| 05 | GEICO | 7.3% |
| 06 | Mercury Insurance | 7.3% |
| 07 | AAA | 4.9% |
| 08 | State Farm | 4.9% |
| 09 | AssuranceAmerica | 2.4% |
| 10 | Lemonade | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.3% |
| 02 | aggregator | 24.1% |
| 03 | publisher | 23.3% |
| 04 | forum | 9.5% |
| 05 | regulator | 4.3% |
| 06 | law firm | 1.7% |
| 07 | agency | 0.9% |
| 08 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20.6% |
| 02 | GEICO | 19% |
| 03 | State Farm | 12.7% |
| 04 | Travelers | 11.1% |
| 05 | Allstate | 7.9% |
| 06 | AAA | 6.3% |
| 07 | Farmers | 6.3% |
| 08 | USAA | 6.3% |
| 09 | Amica | 1.6% |
| 10 | AssuranceAmerica | 1.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 89.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 7 | 4.9 |
| 02 | Buffalo | Willoughby Insurance | 33.3% | 7 | 4.8 |
| 03 | New York | Silverline Insurance | 27.8% | 13 | 4.8 |
| 04 | Rochester | Freeway Insurance | 27.8% | 10 | 4.6 |
| 05 | Syracuse | MY Agency of CNY, Inc | 30.6% | 6 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 35.3% of cited sources and comparison sites are 24.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | YouTube youtube.com | Forums | 8.6% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.9% |
| 04 | US News usnews.com | Publishers | 6.9% |
| 05 | Allstate allstate.com | Insurers | 6% |
| 06 | Progressive progressive.com | Insurers | 6% |
| 07 | Compare.com compare.com | Comparison sites | 4.3% |
| 08 | Experian experian.com | Publishers | 4.3% |
| 09 | Farmers farmers.com | Insurers | 3.4% |
| 10 | Forbes Advisor forbes.com | Publishers | 3.4% |
| 11 | Insurify insurify.com | Comparison sites | 3.4% |
| 12 | GEICO geico.com | Insurers | 2.6% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.6% |
| 14 | MarketWatch marketwatch.com | Publishers | 2.6% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 16 | CNBC cnbc.com | Publishers | 1.7% |
| 17 | Money money.com | Publishers | 1.7% |
| 18 | State Farm statefarm.com | Insurers | 1.7% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.7% |
| 20 | The Zebra thezebra.com | Comparison sites | 1.7% |
| 21 | WalletHub wallethub.com | Comparison sites | 1.7% |
| 22 | AAA ace.aaa.com | Insurers | 0.9% |
| 23 | AssuranceAmerica assuranceamerica.com | Insurers | 0.9% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 26 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 27 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 28 | Facebook facebook.com | Social | 0.9% |
| 29 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 30 | Jalopnik jalopnik.com | Publishers | 0.9% |
| 31 | Lemonade lemonade.com | Insurers | 0.9% |
| 32 | AAA mwg.aaa.com | Insurers | 0.9% |
| 33 | Georgia OCI oci.georgia.gov | Regulators | 0.9% |
| 34 | Plymouth Rock plymouthrock.com | Insurers | 0.9% |
| 35 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 36 | Reddit reddit.com | Forums | 0.9% |
| 37 | Shamieh Law shamiehlaw.com | Law firms | 0.9% |
| 38 | The General thegeneral.com | Insurers | 0.9% |
| 39 | Travelers travelers.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.