New York
United StatesAllstate leads the organic results in New York. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 94.5 |
| 03 | Progressive | 53.4 |
| 04 | Dairyland | 28.3 |
| 05 | Liberty Mutual | 23.6 |
| 06 | AAA | 17.3 |
| 07 | Mercury Insurance | 14.6 |
| 08 | The General | 13.2 |
| 09 | Nationwide | 12.6 |
| 10 | State Farm | 10.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 20.6% |
| 02 | Allstate | 17.6% |
| 03 | Liberty Mutual | 17.6% |
| 04 | Progressive | 17.6% |
| 05 | Nationwide | 8.8% |
| 06 | State Farm | 5.9% |
| 07 | Amica | 2.9% |
| 08 | Lemonade | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | Travelers | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 31.2% |
| 02 | carrier | 31.2% |
| 03 | publisher | 16.5% |
| 04 | forum | 9.2% |
| 05 | unknown | 7.3% |
| 06 | agency | 1.8% |
| 07 | law firm | 0.9% |
| 08 | regulator | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.2% |
| 02 | GEICO | 19.2% |
| 03 | Allstate | 13.5% |
| 04 | Nationwide | 11.5% |
| 05 | Travelers | 9.6% |
| 06 | USAA | 9.6% |
| 07 | State Farm | 5.8% |
| 08 | Amica | 1.9% |
| 09 | COUNTRY Financial | 1.9% |
| 10 | Erie Insurance | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New York and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Albany | Brick House Insurance Agency | 33.3% | 6 | 4.9 |
| 02 | Buffalo | New Buffalo Insurance Agency, Inc. | 33.3% | 6 | 5 |
| 03 | New York | Silverline Insurance | 27.8% | 17 | 4.8 |
| 04 | Rochester | Freeway Insurance | 25% | 12 | 4.5 |
| 05 | Syracuse | MY Agency of CNY, Inc | 25% | 7 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New York, insurers are 31.2% of cited sources and comparison sites are 31.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 8.3% |
| 02 | Insurify insurify.com | Comparison sites | 7.3% |
| 03 | GEICO geico.com | Insurers | 6.4% |
| 04 | Allstate allstate.com | Insurers | 5.5% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.5% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 5.5% |
| 07 | Progressive progressive.com | Insurers | 5.5% |
| 08 | The Zebra thezebra.com | Comparison sites | 5.5% |
| 09 | YouTube youtube.com | Forums | 5.5% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 11 | Nationwide nationwide.com | Insurers | 2.8% |
| 12 | Reddit reddit.com | Forums | 2.8% |
| 13 | Compare.com compare.com | Comparison sites | 1.8% |
| 14 | Experian experian.com | Publishers | 1.8% |
| 15 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 16 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 17 | Policygenius policygenius.com | Comparison sites | 1.8% |
| 18 | State Farm statefarm.com | Insurers | 1.8% |
| 19 | WalletHub wallethub.com | Comparison sites | 1.8% |
| 20 | Amica amica.com | Insurers | 0.9% |
| 21 | beinsure.com beinsure.com | unknown | 0.9% |
| 22 | CarInsurance.com carinsurance.com | Comparison sites | 0.9% |
| 23 | Citi citi.com | Publishers | 0.9% |
| 24 | CNBC cnbc.com | Publishers | 0.9% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 26 | costulessdirect.com costulessdirect.com | unknown | 0.9% |
| 27 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 28 | eInsurance einsurance.com | Comparison sites | 0.9% |
| 29 | Facebook facebook.com | Social | 0.9% |
| 30 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 31 | hanover.com hanover.com | unknown | 0.9% |
| 32 | H&H Insurance hhinsurance.com | Agencies | 0.9% |
| 33 | integratedinsuranceadvisors.com integratedinsuranceadvisors.com | unknown | 0.9% |
| 34 | kaass.law kaass.law | unknown | 0.9% |
| 35 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 36 | Lemonade lemonade.com | Insurers | 0.9% |
| 37 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 38 | negrettilaw.com negrettilaw.com | unknown | 0.9% |
| 39 | Nsure nsure.com | Comparison sites | 0.9% |
| 40 | Quora quora.com | Forums | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New York leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.