New Brunswick
United StatesTD Insurance leads the organic results in New Brunswick. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 3.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | RBC Insurance | 70.8 |
| 03 | Square One | 56.6 |
| 04 | Intact | 38.4 |
| 05 | PolicyMe | 25.9 |
| 06 | The Personal | 24.3 |
| 07 | COUNTRY Financial | 24.3 |
| 08 | Belairdirect | 22 |
| 09 | Allstate Canada | 15 |
| 10 | Progressive | 12.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 19% |
| 02 | Belairdirect | 14.3% |
| 03 | Intact | 9.5% |
| 04 | Sonnet | 9.5% |
| 05 | Allstate | 4.8% |
| 06 | Allstate Canada | 4.8% |
| 07 | Co-operators | 4.8% |
| 08 | GEICO | 4.8% |
| 09 | Progressive | 4.8% |
| 10 | RBC Insurance | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 33.9% |
| 02 | aggregator | 24.2% |
| 03 | agency | 14.5% |
| 04 | forum | 9.7% |
| 05 | regulator | 6.5% |
| 06 | unknown | 4.8% |
| 07 | search | 3.2% |
| 08 | association | 1.6% |
| 09 | publisher | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 13.9% |
| 02 | Belairdirect | 11.1% |
| 03 | CAA | 11.1% |
| 04 | Allstate | 8.3% |
| 05 | Intact | 8.3% |
| 06 | Sonnet | 8.3% |
| 07 | TD Insurance | 8.3% |
| 08 | Co-operators | 5.6% |
| 09 | Aviva Canada | 2.8% |
| 10 | Desjardins | 2.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Brunswick and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Brunswick, insurers are 33.9% of cited sources and comparison sites are 24.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | BrokerLink brokerlink.ca | Agencies | 9.7% |
| 02 | Ratehub ratehub.ca | Comparison sites | 8.1% |
| 03 | Rates.ca rates.ca | Comparison sites | 8.1% |
| 04 | YouTube youtube.com | Forums | 8.1% |
| 05 | PolicyMe policyme.com | Insurers | 6.5% |
| 06 | Belairdirect belairdirect.com | Insurers | 4.8% |
| 07 | LowestRates lowestrates.ca | Comparison sites | 4.8% |
| 08 | Google google.com | Search | 3.2% |
| 09 | Insurance Bureau of Canada ibc.ca | Regulators | 3.2% |
| 10 | Intact intact.ca | Insurers | 3.2% |
| 11 | Sonnet sonnet.ca | Insurers | 3.2% |
| 12 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.2% |
| 13 | Allstate Canada allstate.ca | Insurers | 1.6% |
| 14 | Allstate allstate.com | Insurers | 1.6% |
| 15 | Alberta Motor Association ama.ab.ca | Associations | 1.6% |
| 16 | caamypace.com caamypace.com | unknown | 1.6% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 18 | Co-operators cooperators.ca | Insurers | 1.6% |
| 19 | FSRA Ontario fsrao.ca | Regulators | 1.6% |
| 20 | GEICO geico.com | Insurers | 1.6% |
| 21 | ICBC icbc.com | Regulators | 1.6% |
| 22 | MyInsuranceBroker myinsurancebroker.com | Comparison sites | 1.6% |
| 23 | Panda7 panda7.ca | Comparison sites | 1.6% |
| 24 | PC Insurance pcinsurance.ca | Agencies | 1.6% |
| 25 | Progressive progressive.com | Insurers | 1.6% |
| 26 | RBC Insurance rbcinsurance.com | Insurers | 1.6% |
| 27 | Reddit reddit.com | Forums | 1.6% |
| 28 | regalinsurance.com regalinsurance.com | unknown | 1.6% |
| 29 | scotiainsurance.com scotiainsurance.com | unknown | 1.6% |
| 30 | Square One squareone.ca | Insurers | 1.6% |
| 31 | TD Insurance tdinsurance.com | Insurers | 1.6% |
| 32 | The Personal thepersonal.com | Insurers | 1.6% |
| 33 | Travelers travelers.com | Insurers | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Brunswick leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.