New Brunswick
United StatesRBC Insurance leads both the organic results and the AI citations in New Brunswick, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 4.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 46.3 |
| 03 | Co-operators | 43.1 |
| 04 | Allstate | 34.5 |
| 05 | The Personal | 34.5 |
| 06 | SGI Canada | 34.5 |
| 07 | Intact | 17.2 |
| 08 | Liberty Mutual | 17.2 |
| 09 | Square One | 10.1 |
| 10 | Kin Insurance | 8.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 22.2% |
| 02 | Allstate | 11.1% |
| 03 | Liberty Mutual | 11.1% |
| 04 | TD Insurance | 11.1% |
| 05 | GEICO | 5.6% |
| 06 | Intact | 5.6% |
| 07 | Kin Insurance | 5.6% |
| 08 | Progressive | 5.6% |
| 09 | SGI Canada | 5.6% |
| 10 | Square One | 5.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34% |
| 02 | aggregator | 18.9% |
| 03 | agency | 17% |
| 04 | unknown | 13.2% |
| 05 | forum | 5.7% |
| 06 | association | 3.8% |
| 07 | regulator | 3.8% |
| 08 | publisher | 1.9% |
| 09 | social | 1.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 12.5% |
| 02 | Allstate | 8.3% |
| 03 | Belairdirect | 8.3% |
| 04 | Progressive | 8.3% |
| 05 | State Farm | 8.3% |
| 06 | TD Insurance | 8.3% |
| 07 | Amica | 4.2% |
| 08 | Co-operators | 4.2% |
| 09 | Desjardins | 4.2% |
| 10 | GEICO | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Brunswick and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Brunswick, insurers are 34% of cited sources and comparison sites are 18.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 9.4% |
| 02 | RBC Insurance rbcinsurance.com | Insurers | 7.5% |
| 03 | BrokerLink brokerlink.ca | Agencies | 5.7% |
| 04 | Ratehub ratehub.ca | Comparison sites | 5.7% |
| 05 | Allstate allstate.com | Insurers | 3.8% |
| 06 | coughlin.com coughlin.com | unknown | 3.8% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 3.8% |
| 08 | TD Insurance tdinsurance.com | Insurers | 3.8% |
| 09 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.8% |
| 10 | YouTube youtube.com | Forums | 3.8% |
| 11 | ACERA acera.ca | Associations | 1.9% |
| 12 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 1.9% |
| 13 | Government of Canada canada.ca | Regulators | 1.9% |
| 14 | clerouxroofing.com clerouxroofing.com | unknown | 1.9% |
| 15 | Facebook facebook.com | Social | 1.9% |
| 16 | GEICO geico.com | Insurers | 1.9% |
| 17 | Insurance Bureau of Canada ibc.ca | Regulators | 1.9% |
| 18 | Intact intact.ca | Insurers | 1.9% |
| 19 | KBD Insurance kbdinsurance.com | Agencies | 1.9% |
| 20 | Kin Insurance kin.com | Insurers | 1.9% |
| 21 | Matic matic.com | Comparison sites | 1.9% |
| 22 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.9% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 1.9% |
| 24 | Ontario Nurses Association ona.ca | Associations | 1.9% |
| 25 | PC Insurance pcinsurance.ca | Agencies | 1.9% |
| 26 | Progressive progressive.com | Insurers | 1.9% |
| 27 | Reddit reddit.com | Forums | 1.9% |
| 28 | schillinsurance.com schillinsurance.com | unknown | 1.9% |
| 29 | SGI Canada sgicanada.ca | Insurers | 1.9% |
| 30 | springfinancial.ca springfinancial.ca | unknown | 1.9% |
| 31 | Square One squareone.ca | Insurers | 1.9% |
| 32 | State Farm statefarm.com | Insurers | 1.9% |
| 33 | The Personal thepersonal.com | Insurers | 1.9% |
| 34 | US News usnews.com | Publishers | 1.9% |
| 35 | youset.ca youset.ca | unknown | 1.9% |
| 36 | zolo.ca zolo.ca | unknown | 1.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Brunswick leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.