New Brunswick
United StatesIntact leads both the organic results and the AI citations in New Brunswick, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 3.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | Co-operators | 42.1 |
| 03 | TD Insurance | 39.5 |
| 04 | Desjardins | 15.8 |
| 05 | GEICO | 15.8 |
| 06 | Mutual Benefit Group | 15.8 |
| 07 | RBC Insurance | 14 |
| 08 | Federated Insurance Canada | 9.8 |
| 09 | NEXT Insurance | 7.9 |
| 10 | SGI Canada | 7.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 30% |
| 02 | Co-operators | 10% |
| 03 | Definity | 10% |
| 04 | Desjardins | 10% |
| 05 | GEICO | 10% |
| 06 | Allstate | 5% |
| 07 | Chubb | 5% |
| 08 | Federated Insurance Canada | 5% |
| 09 | SGI Canada | 5% |
| 10 | TD Insurance | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 27% |
| 02 | aggregator | 18.9% |
| 03 | agency | 14.9% |
| 04 | unknown | 14.9% |
| 05 | regulator | 8.1% |
| 06 | forum | 6.8% |
| 07 | publisher | 2.7% |
| 08 | security vendor | 2.7% |
| 09 | social | 2.7% |
| 10 | payroll | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 32.1% |
| 02 | Desjardins | 10.7% |
| 03 | TD Insurance | 10.7% |
| 04 | Allstate | 7.1% |
| 05 | Chubb | 7.1% |
| 06 | GEICO | 7.1% |
| 07 | The Hartford | 7.1% |
| 08 | Aviva Canada | 3.6% |
| 09 | Co-operators | 3.6% |
| 10 | SGI Canada | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in New Brunswick and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in New Brunswick, insurers are 27% of cited sources and comparison sites are 18.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 9.5% |
| 02 | Intact intact.ca | Insurers | 8.1% |
| 03 | YouTube youtube.com | Forums | 6.8% |
| 04 | Insurance Bureau of Canada ibc.ca | Regulators | 4.1% |
| 05 | Rates.ca rates.ca | Comparison sites | 4.1% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.1% |
| 07 | aviva.ca aviva.ca | unknown | 2.7% |
| 08 | Co-operators cooperators.ca | Insurers | 2.7% |
| 09 | Desjardins desjardins.com | Insurers | 2.7% |
| 10 | Definity economical.com | Insurers | 2.7% |
| 11 | Facebook facebook.com | Social | 2.7% |
| 12 | GEICO geico.com | Insurers | 2.7% |
| 13 | Certain getcertain.ca | Comparison sites | 2.7% |
| 14 | HUB International hubinternational.com | Agencies | 2.7% |
| 15 | Ratehub ratehub.ca | Comparison sites | 2.7% |
| 16 | Allstate allstate.com | Insurers | 1.4% |
| 17 | Aon aon.com | Agencies | 1.4% |
| 18 | BlueVoyant bluevoyant.com | Security vendors | 1.4% |
| 19 | BrokerLink brokerlink.ca | Agencies | 1.4% |
| 20 | Brunswick Companies brunswickcompanies.com | Agencies | 1.4% |
| 21 | cfib-fcei.ca cfib-fcei.ca | unknown | 1.4% |
| 22 | Chubb chubb.com | Insurers | 1.4% |
| 23 | commercialinsurancecalgary.ca commercialinsurancecalgary.ca | unknown | 1.4% |
| 24 | deel.com deel.com | unknown | 1.4% |
| 25 | eriemutual.com eriemutual.com | unknown | 1.4% |
| 26 | Federated Insurance Canada federated.ca | Insurers | 1.4% |
| 27 | Fortinet fortinet.com | Security vendors | 1.4% |
| 28 | Federal Trade Commission ftc.gov | Regulators | 1.4% |
| 29 | Gallagher Small Business gallaghersmallbusiness.com | Agencies | 1.4% |
| 30 | Insurance Information Institute iii.org | Publishers | 1.4% |
| 31 | IRMI irmi.com | Publishers | 1.4% |
| 32 | Homebase joinhomebase.com | Payroll platforms | 1.4% |
| 33 | lsnb-educ-bnb.ca lsnb-educ-bnb.ca | unknown | 1.4% |
| 34 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.4% |
| 35 | pib.com pib.com | unknown | 1.4% |
| 36 | SGI Canada sgicanada.ca | Insurers | 1.4% |
| 37 | Sonoma County sonomacounty.gov | Regulators | 1.4% |
| 38 | sovereigninsurance.ca sovereigninsurance.ca | unknown | 1.4% |
| 39 | TD Insurance tdinsurance.com | Insurers | 1.4% |
| 40 | The Hartford thehartford.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the New Brunswick leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.