Mississippi
United StatesThe Hartford leads both the organic results and the AI citations in Mississippi, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | biBERK | 79.4 |
| 03 | Progressive Commercial | 71.2 |
| 04 | NEXT Insurance | 67.6 |
| 05 | GEICO | 29.9 |
| 06 | Allstate | 27.6 |
| 07 | Nationwide | 21.3 |
| 08 | Vouch | 18.9 |
| 09 | Thimble | 12.1 |
| 10 | Travelers | 9.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 30.1% |
| 02 | NEXT Insurance | 24.1% |
| 03 | Progressive Commercial | 16.9% |
| 04 | GEICO | 8.4% |
| 05 | Allstate | 3.6% |
| 06 | Nationwide | 3.6% |
| 07 | Hiscox | 2.4% |
| 08 | Vouch | 2.4% |
| 09 | biBERK | 2.4% |
| 10 | Chubb | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.2% |
| 02 | aggregator | 14.2% |
| 03 | forum | 8% |
| 04 | agency | 7.4% |
| 05 | unknown | 7.4% |
| 06 | payroll | 5.7% |
| 07 | publisher | 4.5% |
| 08 | security vendor | 1.7% |
| 09 | social | 1.7% |
| 10 | association | 1.1% |
| 11 | law firm | 0.6% |
| 12 | regulator | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21.1% |
| 02 | GEICO | 13.2% |
| 03 | NEXT Insurance | 10.5% |
| 04 | Hiscox | 7.9% |
| 05 | Nationwide | 7.9% |
| 06 | Progressive | 7.9% |
| 07 | Progressive Commercial | 7.9% |
| 08 | Allstate | 5.3% |
| 09 | Travelers | 5.3% |
| 10 | Vouch | 5.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | Acceptance Insurance | 30.6% | 8 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 47.2% of cited sources and comparison sites are 14.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 14.2% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 11.4% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8% |
| 04 | YouTube youtube.com | Forums | 5.7% |
| 05 | GEICO geico.com | Insurers | 4% |
| 06 | Insureon insureon.com | Comparison sites | 4% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 2.3% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.3% |
| 09 | Allstate allstate.com | Insurers | 1.7% |
| 10 | Facebook facebook.com | Social | 1.7% |
| 11 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.7% |
| 12 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 13 | Nationwide nationwide.com | Insurers | 1.7% |
| 14 | ADP adp.com | Payroll platforms | 1.1% |
| 15 | biBERK biberk.com | Insurers | 1.1% |
| 16 | bridgewayins.com bridgewayins.com | unknown | 1.1% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 18 | Hiscox hiscox.com | Insurers | 1.1% |
| 19 | Homebase joinhomebase.com | Payroll platforms | 1.1% |
| 20 | NerdWallet nerdwallet.com | Comparison sites | 1.1% |
| 21 | Paychex paychex.com | Payroll platforms | 1.1% |
| 22 | Quora quora.com | Forums | 1.1% |
| 23 | Reddit reddit.com | Forums | 1.1% |
| 24 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 25 | US News usnews.com | Publishers | 1.1% |
| 26 | Vouch vouch.us | Insurers | 1.1% |
| 27 | Wexford Insurance wexfordins.com | Agencies | 1.1% |
| 28 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 29 | Acrisure acrisure.com | Agencies | 0.6% |
| 30 | apexinsurancesolutions.net apexinsurancesolutions.net | unknown | 0.6% |
| 31 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 32 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 33 | Chubb chubb.com | Insurers | 0.6% |
| 34 | codes.findlaw.com codes.findlaw.com | unknown | 0.6% |
| 35 | comparethemarket.com comparethemarket.com | unknown | 0.6% |
| 36 | Confused.com confused.com | Comparison sites | 0.6% |
| 37 | Cynet cynet.com | Security vendors | 0.6% |
| 38 | dgtlinfra.com dgtlinfra.com | unknown | 0.6% |
| 39 | EDG Law edglaw.com | Law firms | 0.6% |
| 40 | employers.com employers.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.