Mississippi
United StatesAllstate leads both the organic results and the AI citations in Mississippi, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 3.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 72.7 |
| 03 | Progressive | 43.9 |
| 04 | GEICO | 33.8 |
| 05 | Hippo | 32.2 |
| 06 | Lemonade | 27.6 |
| 07 | State Farm | 17.2 |
| 08 | The Hartford | 12 |
| 09 | Nationwide | 9.2 |
| 10 | Kin Insurance | 7.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.4% |
| 02 | Progressive | 17.4% |
| 03 | Liberty Mutual | 13% |
| 04 | GEICO | 8.7% |
| 05 | Kin Insurance | 8.7% |
| 06 | Travelers | 8.7% |
| 07 | COUNTRY Financial | 4.3% |
| 08 | Grange Insurance | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | State Farm | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.1% |
| 02 | aggregator | 21.6% |
| 03 | publisher | 11.8% |
| 04 | forum | 9.8% |
| 05 | social | 5.9% |
| 06 | regulator | 3.9% |
| 07 | financial institution | 2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 11.1% |
| 02 | Progressive | 11.1% |
| 03 | State Farm | 11.1% |
| 04 | Travelers | 11.1% |
| 05 | USAA | 9.5% |
| 06 | Nationwide | 7.9% |
| 07 | Amica | 4.8% |
| 08 | GEICO | 4.8% |
| 09 | Auto-Owners | 4.8% |
| 10 | AAA | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | The Policy Center | 27.8% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 45.1% of cited sources and comparison sites are 21.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | US News usnews.com | Publishers | 9.8% |
| 03 | Allstate allstate.com | Insurers | 7.8% |
| 04 | Progressive progressive.com | Insurers | 7.8% |
| 05 | YouTube youtube.com | Forums | 7.8% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5.9% |
| 07 | Facebook facebook.com | Social | 3.9% |
| 08 | GEICO geico.com | Insurers | 3.9% |
| 09 | Kin Insurance kin.com | Insurers | 3.9% |
| 10 | Travelers travelers.com | Insurers | 3.9% |
| 11 | Bravera Bank bravera.bank | Banks | 2% |
| 12 | COUNTRY Financial countryfinancial.com | Insurers | 2% |
| 13 | South Carolina DOI doi.sc.gov | Regulators | 2% |
| 14 | Forbes Advisor forbes.com | Publishers | 2% |
| 15 | Grange Insurance grangeinsurance.com | Insurers | 2% |
| 16 | Insurify insurify.com | Comparison sites | 2% |
| 17 | LendingTree lendingtree.com | Comparison sites | 2% |
| 18 | LinkedIn linkedin.com | Social | 2% |
| 19 | Nationwide nationwide.com | Insurers | 2% |
| 20 | Policygenius policygenius.com | Comparison sites | 2% |
| 21 | Rate rate.com | Comparison sites | 2% |
| 22 | Reddit reddit.com | Forums | 2% |
| 23 | SelectQuote selectquote.com | Comparison sites | 2% |
| 24 | State Farm statefarm.com | Insurers | 2% |
| 25 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 2% |
| 26 | The Zebra thezebra.com | Comparison sites | 2% |
| 27 | TruStage trustage.com | Insurers | 2% |
| 28 | Universal Property universalproperty.com | Insurers | 2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.