Mississippi
United StatesAllstate leads both the organic results and the AI citations in Mississippi, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 46.9 |
| 03 | GEICO | 38.8 |
| 04 | State Farm | 24.1 |
| 05 | Liberty Mutual | 19.2 |
| 06 | Travelers | 15.2 |
| 07 | Mercury Insurance | 13.8 |
| 08 | Kin Insurance | 10 |
| 09 | Hippo | 5.2 |
| 10 | TruStage | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.1% |
| 02 | GEICO | 14.6% |
| 03 | Progressive | 14.6% |
| 04 | Liberty Mutual | 7.3% |
| 05 | Mercury Insurance | 7.3% |
| 06 | Hippo | 4.9% |
| 07 | Kin Insurance | 4.9% |
| 08 | Lemonade | 4.9% |
| 09 | American Family | 2.4% |
| 10 | Andover Companies | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.2% |
| 02 | publisher | 23.5% |
| 03 | aggregator | 18.8% |
| 04 | forum | 7.1% |
| 05 | regulator | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 18.8% |
| 02 | GEICO | 14.6% |
| 03 | Progressive | 12.5% |
| 04 | State Farm | 12.5% |
| 05 | Hippo | 6.2% |
| 06 | Lemonade | 6.2% |
| 07 | USAA | 6.2% |
| 08 | Amica | 4.2% |
| 09 | Chubb | 4.2% |
| 10 | NJM | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Mississippi and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Jackson | Acceptance Insurance | 33.3% | 7 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Mississippi, insurers are 48.2% of cited sources and comparison sites are 18.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 11.8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9.4% |
| 03 | Allstate allstate.com | Insurers | 8.2% |
| 04 | GEICO geico.com | Insurers | 7.1% |
| 05 | Progressive progressive.com | Insurers | 7.1% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.7% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 3.5% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.5% |
| 09 | Reddit reddit.com | Forums | 3.5% |
| 10 | YouTube youtube.com | Forums | 3.5% |
| 11 | Hippo hippo.com | Insurers | 2.4% |
| 12 | Insurify insurify.com | Comparison sites | 2.4% |
| 13 | Kin Insurance kin.com | Insurers | 2.4% |
| 14 | Lemonade lemonade.com | Insurers | 2.4% |
| 15 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 16 | American Family amfam.com | Insurers | 1.2% |
| 17 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 18 | CNBC cnbc.com | Publishers | 1.2% |
| 19 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 20 | South Carolina DOI doi.sc.gov | Regulators | 1.2% |
| 21 | Experian experian.com | Publishers | 1.2% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 23 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 24 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 25 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 26 | Money money.com | Publishers | 1.2% |
| 27 | Nationwide nationwide.com | Insurers | 1.2% |
| 28 | NJM njm.com | Insurers | 1.2% |
| 29 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 30 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1.2% |
| 32 | SoFi sofi.com | Publishers | 1.2% |
| 33 | State Farm statefarm.com | Insurers | 1.2% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 35 | The Hartford thehartford.com | Insurers | 1.2% |
| 36 | Travelers travelers.com | Insurers | 1.2% |
| 37 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Mississippi leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.