Missouri
United StatesAllstate leads both the organic results and the AI citations in Missouri, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 51.4 |
| 03 | GEICO | 39.6 |
| 04 | State Farm | 26.6 |
| 05 | Liberty Mutual | 20.8 |
| 06 | Kin Insurance | 12.8 |
| 07 | Mercury Insurance | 12.4 |
| 08 | Travelers | 10.7 |
| 09 | Hippo | 6.1 |
| 10 | Nationwide | 4.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15.9% |
| 02 | Progressive | 13.6% |
| 03 | Kin Insurance | 11.4% |
| 04 | GEICO | 9.1% |
| 05 | Liberty Mutual | 9.1% |
| 06 | Mercury Insurance | 6.8% |
| 07 | Hippo | 4.5% |
| 08 | Lemonade | 4.5% |
| 09 | Andover Companies | 2.3% |
| 10 | COUNTRY Financial | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50.6% |
| 02 | aggregator | 18.4% |
| 03 | publisher | 18.4% |
| 04 | forum | 9.2% |
| 05 | regulator | 2.3% |
| 06 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15.2% |
| 02 | Progressive | 13% |
| 03 | GEICO | 10.9% |
| 04 | State Farm | 10.9% |
| 05 | USAA | 8.7% |
| 06 | Hippo | 6.5% |
| 07 | Amica | 4.3% |
| 08 | Chubb | 4.3% |
| 09 | Cincinnati Insurance | 4.3% |
| 10 | Lemonade | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Missouri and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Kansas City | Freeway Insurance | 25% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Missouri, insurers are 50.6% of cited sources and comparison sites are 18.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.2% |
| 02 | US News usnews.com | Publishers | 9.2% |
| 03 | Allstate allstate.com | Insurers | 8% |
| 04 | Progressive progressive.com | Insurers | 6.9% |
| 05 | Kin Insurance kin.com | Insurers | 5.7% |
| 06 | GEICO geico.com | Insurers | 4.6% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.6% |
| 08 | Reddit reddit.com | Forums | 4.6% |
| 09 | The Zebra thezebra.com | Comparison sites | 4.6% |
| 10 | YouTube youtube.com | Forums | 4.6% |
| 11 | Forbes Advisor forbes.com | Publishers | 3.4% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 3.4% |
| 13 | Hippo hippo.com | Insurers | 2.3% |
| 14 | Lemonade lemonade.com | Insurers | 2.3% |
| 15 | MarketWatch marketwatch.com | Publishers | 2.3% |
| 16 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 17 | CNBC cnbc.com | Publishers | 1.1% |
| 18 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 19 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 20 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 22 | gabi.com gabi.com | unknown | 1.1% |
| 23 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 24 | Insurify insurify.com | Comparison sites | 1.1% |
| 25 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 26 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 27 | Money money.com | Publishers | 1.1% |
| 28 | Nationwide nationwide.com | Insurers | 1.1% |
| 29 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 30 | RBC Insurance rbcinsurance.com | Insurers | 1.1% |
| 31 | State Farm statefarm.com | Insurers | 1.1% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 33 | The Hartford thehartford.com | Insurers | 1.1% |
| 34 | Travelers travelers.com | Insurers | 1.1% |
| 35 | TruStage trustage.com | Insurers | 1.1% |
| 36 | Westfield Insurance westfieldinsurance.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Missouri leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.