Iowa
United StatesAllstate leads the organic results in Iowa. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 57.6 |
| 03 | GEICO | 32.6 |
| 04 | Liberty Mutual | 27.5 |
| 05 | State Farm | 21.9 |
| 06 | Mercury Insurance | 15 |
| 07 | Kin Insurance | 13.1 |
| 08 | Hippo | 5.9 |
| 09 | Travelers | 5.2 |
| 10 | Farmers | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 15.1% |
| 02 | Allstate | 13.2% |
| 03 | Kin Insurance | 13.2% |
| 04 | GEICO | 9.4% |
| 05 | Mercury Insurance | 9.4% |
| 06 | Nationwide | 9.4% |
| 07 | Liberty Mutual | 7.5% |
| 08 | State Farm | 5.7% |
| 09 | Lemonade | 3.8% |
| 10 | Travelers | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 48.2% |
| 02 | aggregator | 18.2% |
| 03 | publisher | 15.5% |
| 04 | forum | 9.1% |
| 05 | agency | 4.5% |
| 06 | regulator | 2.7% |
| 07 | financial institution | 1.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.9% |
| 02 | Progressive | 17.9% |
| 03 | GEICO | 12.8% |
| 04 | Nationwide | 12.8% |
| 05 | State Farm | 7.7% |
| 06 | Lemonade | 5.1% |
| 07 | Travelers | 5.1% |
| 08 | USAA | 5.1% |
| 09 | AAA | 2.6% |
| 10 | Amica | 2.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| comparison | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 30.6% | 10 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 48.2% of cited sources and comparison sites are 18.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 7.3% |
| 02 | YouTube youtube.com | Forums | 7.3% |
| 03 | Allstate allstate.com | Insurers | 6.4% |
| 04 | Kin Insurance kin.com | Insurers | 6.4% |
| 05 | US News usnews.com | Publishers | 6.4% |
| 06 | GEICO geico.com | Insurers | 4.5% |
| 07 | Mercury Insurance mercuryinsurance.com | Insurers | 4.5% |
| 08 | Nationwide nationwide.com | Insurers | 4.5% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.5% |
| 10 | Liberty Mutual libertymutual.com | Insurers | 3.6% |
| 11 | Policygenius policygenius.com | Comparison sites | 3.6% |
| 12 | State Farm statefarm.com | Insurers | 2.7% |
| 13 | Allied Insurance alliedpa.com | Agencies | 1.8% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 15 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.8% |
| 17 | Lemonade lemonade.com | Insurers | 1.8% |
| 18 | Matic matic.com | Comparison sites | 1.8% |
| 19 | Reddit reddit.com | Forums | 1.8% |
| 20 | SoFi sofi.com | Publishers | 1.8% |
| 21 | Travelers travelers.com | Insurers | 1.8% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 25 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 27 | Farm Bureau Financial Services fbfs.com | Insurers | 0.9% |
| 28 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 29 | Gilmartin Agency gilmartinagency.com | Agencies | 0.9% |
| 30 | Homesite go.homesite.com | Insurers | 0.9% |
| 31 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 32 | Insurify insurify.com | Comparison sites | 0.9% |
| 33 | Kiplinger kiplinger.com | Publishers | 0.9% |
| 34 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 35 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 36 | Liberty Bank libertybank.com | Banks | 0.9% |
| 37 | Money money.com | Publishers | 0.9% |
| 38 | AAA mwg.aaa.com | Insurers | 0.9% |
| 39 | Newsweek newsweek.com | Publishers | 0.9% |
| 40 | NN Insurance nnins.com | Agencies | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.