Kentucky
United StatesAllstate leads both the organic results and the AI citations in Kentucky, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 44.5 |
| 03 | GEICO | 43.1 |
| 04 | State Farm | 22.7 |
| 05 | Liberty Mutual | 21.4 |
| 06 | Mercury Insurance | 13.7 |
| 07 | Kin Insurance | 12.8 |
| 08 | Travelers | 12.8 |
| 09 | Hippo | 7.7 |
| 10 | Nationwide | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 15.8% |
| 02 | GEICO | 13.2% |
| 03 | Progressive | 13.2% |
| 04 | Liberty Mutual | 10.5% |
| 05 | Mercury Insurance | 7.9% |
| 06 | Hippo | 5.3% |
| 07 | Kin Insurance | 5.3% |
| 08 | American Family | 2.6% |
| 09 | Andover Companies | 2.6% |
| 10 | COUNTRY Financial | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.2% |
| 02 | publisher | 22.6% |
| 03 | aggregator | 20.2% |
| 04 | forum | 10.7% |
| 05 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.1% |
| 02 | Allstate | 14.9% |
| 03 | State Farm | 12.8% |
| 04 | GEICO | 10.6% |
| 05 | Hippo | 6.4% |
| 06 | USAA | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Chubb | 4.3% |
| 09 | Lemonade | 4.3% |
| 10 | NJM | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Crost Affordable Auto Insurance Agency | 16.7% | 16 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 45.2% of cited sources and comparison sites are 20.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 13.1% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10.7% |
| 03 | Allstate allstate.com | Insurers | 7.1% |
| 04 | GEICO geico.com | Insurers | 6% |
| 05 | Progressive progressive.com | Insurers | 6% |
| 06 | Reddit reddit.com | Forums | 6% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.8% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.8% |
| 09 | YouTube youtube.com | Forums | 4.8% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 3.6% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.6% |
| 12 | Hippo hippo.com | Insurers | 2.4% |
| 13 | Kin Insurance kin.com | Insurers | 2.4% |
| 14 | American Family amfam.com | Insurers | 1.2% |
| 15 | Andover Companies andovercompanies.com | Insurers | 1.2% |
| 16 | COUNTRY Financial countryfinancial.com | Insurers | 1.2% |
| 17 | Experian experian.com | Publishers | 1.2% |
| 18 | Farmers farmers.com | Insurers | 1.2% |
| 19 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 20 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 21 | Insurify insurify.com | Comparison sites | 1.2% |
| 22 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 23 | Lemonade lemonade.com | Insurers | 1.2% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 25 | Matic matic.com | Comparison sites | 1.2% |
| 26 | Money money.com | Publishers | 1.2% |
| 27 | NJM njm.com | Insurers | 1.2% |
| 28 | Plymouth Rock plymouthrock.com | Insurers | 1.2% |
| 29 | RBC Insurance rbcinsurance.com | Insurers | 1.2% |
| 30 | SoFi sofi.com | Publishers | 1.2% |
| 31 | State Farm statefarm.com | Insurers | 1.2% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 33 | The Hartford thehartford.com | Insurers | 1.2% |
| 34 | TruStage trustage.com | Insurers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.