Kentucky
United StatesThe Hartford leads the organic results in Kentucky. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.1 |
| 03 | NEXT Insurance | 54.6 |
| 04 | GEICO | 46.9 |
| 05 | Nationwide | 18.2 |
| 06 | Hiscox | 17.6 |
| 07 | Allstate | 13.6 |
| 08 | biBERK | 12.3 |
| 09 | Travelers | 11 |
| 10 | Chubb | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 25.9% |
| 02 | The Hartford | 21% |
| 03 | NEXT Insurance | 19.8% |
| 04 | Nationwide | 8.6% |
| 05 | Hiscox | 7.4% |
| 06 | GEICO | 4.9% |
| 07 | Thimble | 2.5% |
| 08 | Travelers | 2.5% |
| 09 | Allstate | 1.2% |
| 10 | Liberty Mutual | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.9% |
| 02 | forum | 9% |
| 03 | aggregator | 7.6% |
| 04 | agency | 6.9% |
| 05 | unknown | 6.2% |
| 06 | publisher | 4.8% |
| 07 | payroll | 4.1% |
| 08 | regulator | 4.1% |
| 09 | financial institution | 0.7% |
| 10 | security vendor | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Nationwide | 14.6% |
| 02 | Progressive | 14.6% |
| 03 | GEICO | 12.5% |
| 04 | Progressive Commercial | 12.5% |
| 05 | The Hartford | 12.5% |
| 06 | Hiscox | 10.4% |
| 07 | NEXT Insurance | 6.2% |
| 08 | Allstate | 4.2% |
| 09 | Thimble | 4.2% |
| 10 | Farmers | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 75% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Crost Affordable Auto Insurance Agency | 16.7% | 16 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 55.9% of cited sources and comparison sites are 7.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 14.5% |
| 02 | The Hartford thehartford.com | Insurers | 11.7% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 11% |
| 04 | YouTube youtube.com | Forums | 8.3% |
| 05 | Nationwide nationwide.com | Insurers | 4.8% |
| 06 | Hiscox hiscox.com | Insurers | 4.1% |
| 07 | GEICO geico.com | Insurers | 2.8% |
| 08 | employers.com employers.com | unknown | 1.4% |
| 09 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.4% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.4% |
| 11 | OnPay onpay.com | Payroll platforms | 1.4% |
| 12 | Paychex paychex.com | Payroll platforms | 1.4% |
| 13 | US Small Business Administration sba.gov | Regulators | 1.4% |
| 14 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.4% |
| 15 | TechInsurance techinsurance.com | Comparison sites | 1.4% |
| 16 | Thimble thimble.com | Insurers | 1.4% |
| 17 | Travelers travelers.com | Insurers | 1.4% |
| 18 | US News usnews.com | Publishers | 1.4% |
| 19 | 1800insurance.com 1800insurance.com | unknown | 0.7% |
| 20 | Acrisure acrisure.com | Agencies | 0.7% |
| 21 | Allstate allstate.com | Insurers | 0.7% |
| 22 | Business News Daily businessnewsdaily.com | Publishers | 0.7% |
| 23 | colby-group.com colby-group.com | unknown | 0.7% |
| 24 | Cynet cynet.com | Security vendors | 0.7% |
| 25 | elc.ky.gov elc.ky.gov | unknown | 0.7% |
| 26 | Wikipedia en.wikipedia.org | Publishers | 0.7% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.7% |
| 28 | firstmarkinsurance.com firstmarkinsurance.com | unknown | 0.7% |
| 29 | Forbes Advisor forbes.com | Publishers | 0.7% |
| 30 | FPA Insurance fpa.insure | Agencies | 0.7% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 0.7% |
| 32 | GoCompare gocompare.com | Comparison sites | 0.7% |
| 33 | hirechore.com hirechore.com | unknown | 0.7% |
| 34 | HUB International hubinternational.com | Agencies | 0.7% |
| 35 | Hudson Valley Credit Union hvcu.org | Banks | 0.7% |
| 36 | California Dept. of Insurance insurance.ca.gov | Regulators | 0.7% |
| 37 | Insurance Navy insurancenavy.com | Agencies | 0.7% |
| 38 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.7% |
| 39 | InsuredBetter insuredbetter.com | Comparison sites | 0.7% |
| 40 | Insurify insurify.com | Comparison sites | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.