Kentucky
United StatesNEXT Insurance leads the organic results in Kentucky. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | NEXT Insurance | 100 |
| 02 | The Hartford | 89.7 |
| 03 | Progressive Commercial | 85 |
| 04 | Thimble | 35.8 |
| 05 | GEICO | 25.9 |
| 06 | Farm Bureau Financial Services | 23.3 |
| 07 | biBERK | 21 |
| 08 | American Family | 11.7 |
| 09 | State Farm | 11.1 |
| 10 | Liberty Mutual | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25.4% |
| 02 | NEXT Insurance | 16.9% |
| 03 | Progressive Commercial | 16.9% |
| 04 | GEICO | 9.9% |
| 05 | Hiscox | 5.6% |
| 06 | Allstate | 4.2% |
| 07 | Nationwide | 2.8% |
| 08 | Pie Insurance | 2.8% |
| 09 | Thimble | 2.8% |
| 10 | Travelers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42% |
| 02 | aggregator | 14.8% |
| 03 | forum | 11.2% |
| 04 | agency | 8.3% |
| 05 | unknown | 7.7% |
| 06 | publisher | 5.9% |
| 07 | payroll | 5.3% |
| 08 | association | 1.2% |
| 09 | financial institution | 0.6% |
| 10 | law firm | 0.6% |
| 11 | regulator | 0.6% |
| 12 | security vendor | 0.6% |
| 13 | social | 0.6% |
| 14 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | The Hartford | 16.7% |
| 03 | Hiscox | 9.5% |
| 04 | Allstate | 7.1% |
| 05 | Nationwide | 7.1% |
| 06 | NEXT Insurance | 7.1% |
| 07 | Progressive | 7.1% |
| 08 | Progressive Commercial | 7.1% |
| 09 | Travelers | 7.1% |
| 10 | Thimble | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Propel Affordable Auto Insurance Louisville | 16.7% | 16 | 3.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 42% of cited sources and comparison sites are 14.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.7% |
| 02 | YouTube youtube.com | Forums | 8.9% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 7.1% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7.1% |
| 05 | GEICO geico.com | Insurers | 4.1% |
| 06 | Forbes Advisor forbes.com | Publishers | 3% |
| 07 | Hiscox hiscox.com | Insurers | 2.4% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 2.4% |
| 09 | Allstate allstate.com | Insurers | 1.8% |
| 10 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.8% |
| 11 | Homebase joinhomebase.com | Payroll platforms | 1.8% |
| 12 | Reddit reddit.com | Forums | 1.8% |
| 13 | Simply Business simplybusiness.com | Comparison sites | 1.8% |
| 14 | US News usnews.com | Publishers | 1.8% |
| 15 | Wirefly wirefly.com | Comparison sites | 1.8% |
| 16 | WorkCompOne workcompone.com | Comparison sites | 1.8% |
| 17 | ADP adp.com | Payroll platforms | 1.2% |
| 18 | biBERK biberk.com | Insurers | 1.2% |
| 19 | business.com business.com | unknown | 1.2% |
| 20 | elc.ky.gov elc.ky.gov | unknown | 1.2% |
| 21 | Insurance.com insurance.com | Comparison sites | 1.2% |
| 22 | Insureon insureon.com | Comparison sites | 1.2% |
| 23 | Insurify insurify.com | Comparison sites | 1.2% |
| 24 | Nationwide nationwide.com | Insurers | 1.2% |
| 25 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 26 | Paychex paychex.com | Payroll platforms | 1.2% |
| 27 | Pie Insurance pieinsurance.com | Insurers | 1.2% |
| 28 | theboswellagency.com theboswellagency.com | unknown | 1.2% |
| 29 | Thimble thimble.com | Insurers | 1.2% |
| 30 | Travelers travelers.com | Insurers | 1.2% |
| 31 | US Chamber of Commerce uschamber.com | Associations | 1.2% |
| 32 | 1800insurance.com 1800insurance.com | unknown | 0.6% |
| 33 | Acrisure acrisure.com | Agencies | 0.6% |
| 34 | aguiarinjurylawyers.com aguiarinjurylawyers.com | unknown | 0.6% |
| 35 | artisanins.com artisanins.com | unknown | 0.6% |
| 36 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 37 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.6% |
| 38 | Cynet cynet.com | Security vendors | 0.6% |
| 39 | Kentucky Drive drive.ky.gov | Regulators | 0.6% |
| 40 | EDG Law edglaw.com | Law firms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.