Kansas
United StatesProgressive Commercial leads the organic results in Kansas. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 9.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 92.1 |
| 03 | NEXT Insurance | 58.4 |
| 04 | GEICO | 32.2 |
| 05 | Thimble | 26.5 |
| 06 | biBERK | 22.9 |
| 07 | Nationwide | 21.7 |
| 08 | Hiscox | 13.3 |
| 09 | Allstate | 10.1 |
| 10 | Chubb | 9.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 28% |
| 02 | The Hartford | 21% |
| 03 | Progressive Commercial | 14% |
| 04 | GEICO | 11% |
| 05 | Hiscox | 4% |
| 06 | Nationwide | 4% |
| 07 | biBERK | 4% |
| 08 | Allstate | 3% |
| 09 | Travelers | 3% |
| 10 | Liberty Mutual | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.7% |
| 02 | aggregator | 14.6% |
| 03 | search | 9.1% |
| 04 | forum | 8.7% |
| 05 | unknown | 7.8% |
| 06 | agency | 4.1% |
| 07 | payroll | 3.7% |
| 08 | publisher | 3.7% |
| 09 | association | 0.9% |
| 10 | security vendor | 0.9% |
| 11 | law firm | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.1% |
| 02 | The Hartford | 17% |
| 03 | NEXT Insurance | 12.8% |
| 04 | Hiscox | 8.5% |
| 05 | Nationwide | 8.5% |
| 06 | Progressive | 6.4% |
| 07 | Progressive Commercial | 6.4% |
| 08 | Travelers | 6.4% |
| 09 | Allstate | 4.3% |
| 10 | biBERK | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Wichita | M & M Insurance Associates | 27.8% | 7 | 4.3 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kansas, insurers are 45.7% of cited sources and comparison sites are 14.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 12.8% |
| 02 | The Hartford thehartford.com | Insurers | 9.6% |
| 03 | Google google.com | Search | 9.1% |
| 04 | YouTube youtube.com | Forums | 7.8% |
| 05 | Progressive Commercial progressivecommercial.com | Insurers | 6.4% |
| 06 | GEICO geico.com | Insurers | 5% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3.2% |
| 08 | Insureon insureon.com | Comparison sites | 2.3% |
| 09 | biBERK biberk.com | Insurers | 1.8% |
| 10 | Hiscox hiscox.com | Insurers | 1.8% |
| 11 | Nationwide nationwide.com | Insurers | 1.8% |
| 12 | NerdWallet nerdwallet.com | Comparison sites | 1.8% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 1.8% |
| 14 | Allstate allstate.com | Insurers | 1.4% |
| 15 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.4% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 17 | Travelers travelers.com | Insurers | 1.4% |
| 18 | ADP adp.com | Payroll platforms | 0.9% |
| 19 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.9% |
| 20 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 21 | Liberty Mutual libertymutual.com | Insurers | 0.9% |
| 22 | Paychex paychex.com | Payroll platforms | 0.9% |
| 23 | Reddit reddit.com | Forums | 0.9% |
| 24 | US Chamber of Commerce uschamber.com | Associations | 0.9% |
| 25 | US News usnews.com | Publishers | 0.9% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 0.9% |
| 27 | aall.net aall.net | unknown | 0.5% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | americancentralinsurance.com americancentralinsurance.com | unknown | 0.5% |
| 30 | askerie.com askerie.com | unknown | 0.5% |
| 31 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 32 | bbgbroker.com bbgbroker.com | unknown | 0.5% |
| 33 | bmbinc.com bmbinc.com | unknown | 0.5% |
| 34 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 35 | Chubb chubb.com | Insurers | 0.5% |
| 36 | cmfgroup.com cmfgroup.com | unknown | 0.5% |
| 37 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 38 | Cynet cynet.com | Security vendors | 0.5% |
| 39 | dol.ks.gov dol.ks.gov | unknown | 0.5% |
| 40 | donneinsurance.com donneinsurance.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.