Quote, comparison and cost searches for personal auto cover. The same query set runs in every market, every month. Across all 56 boards, car insurance searches returned a Google AI Overview on 81.7% of searches, citing an average of 7.2 sources per answer.
Allstate has the highest organic visibility in 44 of 56 markets. In the AI answers above those results, GEICO is the most-cited source in 24.
| Brand | Markets led on organic | Markets led on citations |
|---|---|---|
| Allstate | 44 | 10 |
| Progressive | 6 | 11 |
| RBC Insurance | 3 | 0 |
| Allstate Canada | 2 | 0 |
| TD Insurance | 1 | 0 |
| GEICO | 0 | 24 |
| Liberty Mutual | 0 | 7 |
| Belairdirect | 0 | 3 |
| PolicyMe | 0 | 1 |
Counts every source cited in a car insurance AI Overview this edition, grouped by what kind of site it is.
| Source type | Share of citations | Citations |
|---|---|---|
| Insurers | 31.7% | 2,019 |
| Comparison sites | 29.1% | 1,851 |
| Publishers | 13.2% | 841 |
| Forums and video | 9.3% | 590 |
| Unclassified | 7.1% | 454 |
| Agencies and brokers | 4.5% | 288 |
| Regulators | 1.4% | 87 |
| social | 1.3% | 82 |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| State | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alabama | 0% | Progressive | Allstate |
| Alaska | 89.5% | Allstate | Allstate |
| Arizona | 84.2% | Allstate | GEICO |
| Arkansas | 84.2% | Allstate | Liberty Mutual |
| California | 89.5% | Allstate | GEICO |
| Colorado | 84.2% | Allstate | GEICO |
| Connecticut | 78.9% | Allstate | GEICO |
| Delaware | 84.2% | Allstate | GEICO |
| Florida | 84.2% | Allstate | Liberty Mutual |
| Georgia | 78.9% | Allstate | Allstate |
| Hawaii | 84.2% | Allstate | GEICO |
| Idaho | 78.9% | Allstate | Liberty Mutual |
| Illinois | 89.5% | Allstate | Progressive |
| Indiana | 73.7% | Allstate | GEICO |
| Iowa | 89.5% | Allstate | GEICO |
| Kansas | 89.5% | Allstate | Allstate |
| Kentucky | 78.9% | Allstate | GEICO |
| Louisiana | 78.9% | Allstate | GEICO |
| Maine | 78.9% | Allstate | GEICO |
| Maryland | 89.5% | Allstate | Progressive |
| Massachusetts | 84.2% | Allstate | Progressive |
| Michigan | 89.5% | Allstate | GEICO |
| Minnesota | 84.2% | Allstate | GEICO |
| Mississippi | 78.9% | Allstate | GEICO |
| Missouri | 78.9% | Progressive | GEICO |
| Montana | 89.5% | Allstate | GEICO |
| Nebraska | 89.5% | Allstate | Allstate |
| Nevada | 84.2% | Allstate | Allstate |
| New Hampshire | 89.5% | Progressive | GEICO |
| New Jersey | 78.9% | Allstate | Progressive |
| New Mexico | 84.2% | Allstate | Progressive |
| New York | 78.9% | Allstate | GEICO |
| North Carolina | 78.9% | Allstate | Allstate |
| North Dakota | 89.5% | Allstate | Liberty Mutual |
| Ohio | 89.5% | Progressive | GEICO |
| Oklahoma | 84.2% | Allstate | Liberty Mutual |
| Oregon | 84.2% | Allstate | Allstate |
| Pennsylvania | 84.2% | Progressive | Progressive |
| Rhode Island | 78.9% | Progressive | GEICO |
| South Carolina | 73.7% | Allstate | Liberty Mutual |
| South Dakota | 84.2% | Allstate | Progressive |
| Tennessee | 84.2% | Allstate | Progressive |
| Texas | 89.5% | Allstate | GEICO |
| Utah | 84.2% | Allstate | Allstate |
| Vermont | 89.5% | Allstate | Progressive |
| Virginia | 78.9% | Allstate | GEICO |
| Washington | 78.9% | Allstate | GEICO |
| West Virginia | 68.4% | Allstate | Allstate |
| Wisconsin | 78.9% | Allstate | GEICO |
| Wyoming | 78.9% | Allstate | Liberty Mutual |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| Province | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alberta | 84.2% | Allstate Canada | Belairdirect |
| British Columbia | 78.9% | RBC Insurance | Progressive |
| Manitoba | 78.9% | RBC Insurance | Belairdirect |
| Ontario | 89.5% | RBC Insurance | Progressive |
| Quebec | 78.9% | TD Insurance | PolicyMe |
| Saskatchewan | 84.2% | Allstate Canada | Belairdirect |
We run the same capture on your query set, your markets and your lines, and send you the scores against the competitors you actually face.